By Integrated Marketing Platform   | July 28, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Sustaining Business Growth During COVID19 with Digital Marketing Services

Due to the current pandemic, the unsolicited lockdown all around the world decapacitated a lot of businesses, particularly brick-and-mortar stores. Full Story: WhaTech

Why digital literacy is important for everyone, not just the experts

In digital advertising, we tend to do the same. Full Story: AdNews

A Big Startup Mistake: Hiring The Wrong Head Of Marketing

Talk to young, aspiring marketers and many will glamorize working at startups—no bureaucracy, rapid-fire decision making, and a disproportionate level of responsibility. Full Story: Forbes

To Crack The Influencer Marketing Code, Brands Need To Give Up Control

Influencers are the most powerful tool in marketing. The problem is, most brands use them wrong. Full Story: Morning Brew

Five B2B Marketing Strategies for Pandemic Survival and Beyond

Understatement of the decade: The pandemic has changed the way we do busines. Full Story: MarketingProfs.com

Marketing To Millennials

Before COVID-19 burst in and rearranged so many of our priorities and perceptions, I asked Marketing Hall Of Fame member Al Ries for his views on generational issues. Full Story: Forbes

‘Word of Mouth’— an effective yet an overlooked marketing concept

In a fast-paced life that we are living today, brands have to ensure they do their best to stand out of the clutter and bring about a difference in their customer’s lives. Full Story: Best Media Info

Actionable Strategies In Real-Time Marketing Using Sentiment Analysis

If you work in a digital marketing agency, the following scenario will likely be familiar: You get a call from a stressed-out client and hear their voice shaking on the other end of the line, their words filled with anxiety. Full Story: Forbes

SOCIAL MEDIA

4 Ways to Get Started with WhatsApp for Business

While Facebook Messenger is the most popular messaging app in most Western regions, WhatsApp is also hugely popular, with a growing number of people turning to the app due to its more robust privacy features. Full Story: Social Media Today

A Breakdown of Every Major Social Media Platform for Business Owners

How every social media platform can play a big part in expanding your brand. Full Story: San Antonio Express-News

Selling on an eCommerce Site vs. a Social Media Marketplace

While there are important differences between selling on a social media marketplace or in your own eCommerce store, there are some similarities in how you should approach things. Full Story: Born2Invest

The customer as the new social media influencer

The food business has taken an outsize hit from covid-19 as restaurants have been closed and many are wary to order in. Full Story: Livemint

SEARCH ENGINE

10 On-Site Technical SEO Factors to Assess in an SEO Audit

Your SEO audit must uncover any common technical SEO issues preventing your site from ranking. Here’s what to check for and how. Full Story: Search Engine Journal

Top 10 SEO Strategies to Perform in 2020

When you know the requirements and issues of your intended target audience, you can give them what they need. Full Story: Communal News

How to Improve Your Website’s E-A-T

Find out what role E-A-T plays (and does not play) in Google’s algorithms, plus tactics to promote trust in your own website. Full Story: Search Engine Journal

Link Profile Audit: 28 Things to Check

Here’s how to maintain a healthy link profile and ensure bad backlinks don’t get bad enough to bite you with periodic link profile audits. Full Story: Search Engine Journal

MOBILE MARKETING

New Release: WooCommerce PWA Mobile App Plugin (v1.0.1)

Progressive Web Apps are taking over the mCommerce landscape & many businesses are benefiting a lot from it without making much effort. Full Story: WhaTech

Nate Is Ready to Handle Your Mobile Checkouts

The new mobile app aims to provide a frictionless experience as the first universal accelerator for online checkout. Full Story: WWD

5 Ways Fitness Mobile Apps can Help You to Improve Your Fitness

Over the past few years, sedentary lifestyle has become one of the prime reasons for various health issues. Full Story: WhaTech

How Banking Apps and Mobile CX Still Disappoint Consumers

COVID-19 necessity introduced more Americans to mobile services than many marketing campaigns did. Full Story: The Financial Brand

DIGITAL SIGNAGE/ SCREEN MEDIA

U.S. billboard ad spending dealt a blow

Surprising as it may seem now, 2020 was supposed to be a great year for billboard ads. Full Story: Northwest Arkansas Democrat-Gazette

Why beverage startup United Sodas is testing out a new out-of-home strategy

Outdoor advertising has plummeted overall as Americans stay off the roads, but new opportunities for brands to reach local customers are emerging. Full Story: Digiday

EMAIL MARKETING

8 Great Email Marketing Tips for eCommerce – and 1 Absolute Gamechanger

Running an eCommerce website is hard work. Full Story: News & Features

Don’t Waste Time! Use these Email Marketing Services to Grow Your Business

Email remains relevant. Although you may think that social media has overtaken email marketing, you should not ignore the value of email marketing. Full Story: Social Barrel

E-COMMERCE

Understanding ‘Explanations’ in Google Ads

You may have noticed blue, hyperlinked performance stats recently in your Google Ads interface. This is a new feature called “explanations.” In this post, I’ll explain explanations and how they can improve results. Full Story: Practical Ecommerce

Essential steps for online marketplace success

As an eCommerce seller, your success relies on the online marketplaces and determines your audience, your reach, a good chunk of your overhead costs, and the policies and rules you have to abide by as a seller these bring a good impact on your reputation. Full Story: WhaTech

PUBLIC RELATIONS

Workplaces will never be the same again – and PR is no different

After Covid and civil unrest in America, there’s a sense that the working culture of an advertising or PR agency will have changed permanently. Full Story: iNews

With Media Titles Closing, What’s That Mean For PRs?

The media and communications industry suffered another massive blow this week when Bauer Media announced the closure of eight beloved titles, including Harper’s Bazaar, Instyle, Men’s Health and Ok! Magazine. Full Story: B&T

MARKET RESEARCH

DIY Market Research Soars as Marketing Budgets Decline due to COVID-19 Pandemic

70% of market research professionals say they are likely to transition to more DIY tools in the next year. Full Story: GlobeNewswire

Online Video Platforms Market Research Report: Information by Technology, Type – Global Forecast till 2020–2026

The study provides a detailed overview of the Global Online Video Platforms Market for the 2020-2026 forecast period. It contains credible information that provides valuable insights into the Global Online Video Platforms Market. Full Story: EIN News

WEB DEVELOPMENT

Why having a great website is important for real estate professionals

The advancements in technology paved the way for the internet to offer any kind of information readily available and accessible. Full Story: Business Matters

How to learn Java: These are the best online courses

Whether you’re a total newbie or an experienced coder who wants to brush up on your skills, we’ve rounded up the best online courses for this in-demand programming language. Full Story: Mashable

MARKETING AUTOMATION

The Top Marketing Trends: Automation and AI Are the ‘New Normal’

Marketing has always been a fast-paced industry, with the pace quickened constantly by readily available and rapidly developing technology. Full Story: Destination CRM

Artificial Intelligence Loses Some Of Its Edginess, But Is Poised To Take Off

More than a decade ago, Nicholas Carr, in his work Does IT Matter, suggested that the widespread availability and low prices of technology made it more of a utility like electricity or water, versus a competitive differentiator. Full Story: Forbes

ANALYTICS & BUSINESS INTELLIGENCE

How Conductive Additive Market Segments Growth Boosting New ‘Income Cycle’?

A new business intelligence report released by Advance Market Analytics with title “Global Conductive Additive Market Insights, Forecast to 2025”. Full Story: Market Research Posts

Top 10 Deep Learning Frameworks for Every Data Scientist

In case of superintelligence, Deep Learning systems can even exceed the cognitive powers of the human brain. Full Story: Analytics Insight

BRANDING AND DESIGN

Why Your Personal Branding Efforts Shouldn’t Scare Your Employer

Let’s get one thing straight: your personal branding efforts aren’t a threat to your firm. In fact, your employer should be thrilled by your initiative. Full Story: Business 2 Community

Change now? Five reasons this is the time to find a new brand

In the last several months, we’ve all been forced to change and rethink a lot of the ways we work and live. Full Story: Inman

VOICE STRATEGIES

Amazon’s “Alexa for Apps” Will Enable You to Control Any App Using Voice Commands

Amazon’s Alexa is already competent enough but here is Amazon’s new feature which took their Voice Assistant game a notch higher. Full Story: Beebom

Amazon Delays Prime Day…And Other Small Business Tech News

Here are five things in technology that happened this past week and how they affect your business. Did you miss them? Full Story: Forbes

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