By Integrated Marketing Platform | October 22, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Top 3 Digital Marketing Strategies You Can’t Ignore for 2020
It’s no secret that the digital marketing landscape changes rapidly. In fact, with the shift to digital strategies, marketing on a whole has changed more in the last five years than it has in the last 20 years, or more, and there aren’t any signs of it slowing down any time soon. In order to successfully market your business, online marketers need to be constantly learning and staying on top of trends and strategies, so they don’t lag behind their competition and use outdated practices. Full Story: Click Liverpool
4 Ways to Spice Up B2B Marketing
When marketing to larger companies, entrepreneurs know they need to stand out. While many of them execute engaging, belly-busting B2C campaigns, however, they rarely break the mold with their B2B marketing. Why not? Often, it’s because they take “professional” to mean “boring.” Full Story: Entrepreneur
Learning the basics of push marketing and pull marketing
MANY people go into business without much knowledge in marketing. Some actually believe that if you have a product or service that offers good value, then customers will just automatically come to their doors. However, the reality is, having the best product or service does not always guarantee that consumers will go to your business because they will, more often than not, buy what comes first in their minds or go to where they believe they can get the best value for their money. Full Story: Business Mirror
4 Metrics to Track the Success of Your Inbound Marketing
Tracking inbound marketing success can be incredibly challenging. For one, inbound marketing is a broad concept and doesn’t have a singular goal. For example, your company may be more interested in simply increasing site traffic. Full Story: Business 2 Community
7 reasons why video should be in your marketing strategy
We’ve all seen a video of a puppy looking for a home that tugged on our heart strings. Now imagine instead of seeing that video you just scrolled by the words “adopt a dog.” Would it have the same affect? Full Story: Jacksonville Business Journal
How to Perform Content Audit to Boost Your Website
A content audit can be a lengthy and complicated process. Yet, it’s necessary to enhance the performance of your web pages. Content is one of the most effective ways to promote a business. In a survey, 72 percent of marketers say that content marketing increases engagement. Also, 72 percent say it has increased the number of leads. Full Story: Edgy Labs
5 Ways to Market Your Services on a Small Budget
All of the major social media platforms use hashtags: Twitter, Instagram, Pinterest, Facebook, YouTube and even LinkedIn. In case you aren’t familiar with hashtags, they’re a word or group of words after a pound sign (like #taxpro or #accountinghumor). Using the pound sign before the words turns them into a searchable link and allows people to follow a discussion topic. Full Story: Accountingweb.com
4 Digital Marketing Mistakes To Avoid And Boost Your Sales Drastically
Digital marketing is the quintessential combination of different types of marketing that is necessary for all modern businesses to be seen and heard. Social media, content, email marketing and many others all fall under this category. A comprehensive digital marketing strategy does not rely on a singular aspect but rather on a combination of hopefully all of them. When trying to combine these various methods of marketing, coercing them to work together in unison and adapting them to your business model, mistakes and oversights are bound to happen. Full Story: Promotion World
SOCIAL MEDIA
Social Media Influencers Need To Turn The Table On Brands
It seems the luster of social-media-influencer marketing is wearing thin. Some influencers are corrupting the system with fake/bought followers. Some are pushing merch they’d never use in real life. And consumers/fans are getting wise to inauthentic “influencers” posting pics on Insta of their new Glam Bag from Ipsy just for the brand payout. Full Story: Forbes
Simple social media tips for small businesses
Small businesses are, well small. You have a single business owner taking on the responsibilities many different managers assisted by a small team of managers and workers. Naturally, it can be daunting to get started with social media. It’s yet another direction you’ll be pulled in and it needs consistency and quality. Full Story: Augusta Free Press
Social Media Marketing: How to Create a Strong Personal Brand
The personal brand of your company is one of the most crucial factors for its success. It is the culmination of your company’s identity, which is packaged and presented in a manner that’s attractive, pleasing, and familiar to your prospective clients. Full Story: Business 2 Community
How to Create a Winning Content Strategy for Your Blog
You can’t turn a digital corner without coming across another “must-read” piece of content. It’s everywhere. According to the Content Marketing Institute, 70% of B2B marketers created more content in 2018 than 2016, and that number is set to increase again this year. Full Story: Social Media Today
SEARCH ENGINE
Which technical website factors affect SEO success?
Optimising on-page content, implementing keywords, and building relevant links may be the pillars of SEO, but technical factors which fly under the radar also impact your campaigns. While Google has moved in a more user-centric direction with its most recent updates, optimising technical elements can pay dividends in boosting rankings, engagement and conversions on your site. Full Story: TechRadar
A 50-Point Audit for Getting Started with Local SEO
Local SEO ranking factors are still a black box for many companies that value local traffic. Nobody actually knows what Google values. But studies and experience can reveal what is having an impact on ranking and placing in the coveted local pack. Full Story: Search Engine Journal
You don’t need to do special SEO for dark mode on your website
We have seen that the trends keep on changing in the SEO industry. We earlier saw that not much emphasis was laid on how the website looks and feels but how it operates it. Now, all the factors are taken into account and if your website works great but it is old then people are less likely to visit or spend time on it. For this reason, Google will also rank you lower based on the public’s interest for that website. From this year, we have seen a new trend in the industry which is “dark mode everything”. Full Story: FlipWeb
What skills do you need to become an SEO professional
By now almost everyone has probably heard the three all-important words in the digital world – search engine optimization (SEO). If you haven’t, then it’s high time you familiarize yourself with all thing’s SEO, as search engine optimization is a crucial part of a marketing strategy and is an absolute must in today’s modern online world of marketing. Full Story: Augusta Free Press
MOBILE MARKETING
Top Mobile App Development Trends to Watch for in 2020
Technology is growing and advancing at a rapid rate. Things that we never thought would exist are now part of our daily lives. From the invention of the home computer, the smart phone, and now the rise of AI machines, technology is evolving exponentially. One of the areas of tech that is growing the fastest is mobile technology. Full Story: Business 2 Community
Humanity’s Future and Mobile Technology.
Human beings have come a long way over the centuries. Throughout time, we’ve always looked for the most convenient and reliable way to communicate – whether it was through drums and horns, smoke signals, letters, or even in-person conversation. The rise of the digital world has given way to better opportunities for communication than ever before. Full Story: Thrive Global
Instagram has one of the highest levels of ad effectiveness – report
Kargo, a mobile brand advertising company, has just released its new Viewability vs. Memorability report, which reveals which advertising channels spark the most interest and user engagement based on viewability methods. For the study, Kargo partnered with Tobii Pro Insight, which uses eye-tracking technology to determine what ads are being remembered by consumers, and which ones are being easily forgotten. Full Story: Mobile Marketing Magazine
Apple should do for news in Safari on mobile what Google has done for news in Chrome
He proposes switching the default search engine from Google to DuckDuckGo — unlikely given that Google pays Apple $12 billion a year for that position — and adding some user-friendly tips for those new to Apple’s apps. Fine enough. But he also mentions one idea that, while perhaps of marginal importance for end users, would be significant for publishers: Full Story: Nieman Journalism Lab
DIGITAL SIGNAGE/ SCREEN MEDIA
Three Ways Indoor Maps Do More for Complex Retail Buildings
Indoor maps and location-aware technologies have been increasingly incorporated into retail spaces for the better part of a decade. In large, complex shopping malls and department stores, innovations in digital signage and personal mobile devices have been met with an increase in the adoption of indoor maps to provide indoor wayfinding. Full Story: Street Fight
How to do menu board content right
Most of us have been there. You know, we’re standing at the QSR counter, but not quite able yet to make eye contact with the order-taker because we’re trying to navigate a complex, animated menu in the background behind that individual. In fact, about a month ago, a Wall Street Journal reporter contacted our team to get to the meat of digital menu design, while also recapping a frustrating QSR experience. Full Story: Digital Signage Today
EMAIL MARKETING
The Most Important Things to Know About Holiday Email Planning
The holiday shopping season is upon us and, like last year, this year is expected to once again break online sales records — reaching $142 billion, according to eMarketer. For companies big and small, email marketing is going to have a significant hand in helping drive those record sales. Full Story: Multichannel Merchant
Best Practices for Thanksgiving Email Newsletters with Examples
The greatest mistake of retailers is to think that Thanksgiving email newsletters are not worth their attention, betting everything on Black Friday and Cyber Monday. Without a doubt, the holiday season is crucially important. And Turkey Day is one of the biggest sales opportunities and significant milestones in every professional marketer’s calendar. Full Story: Designmodo
E-COMMERCE
Best practices for implementing a new ecommerce platform
Given the speed at which B2B ecommerce technology is evolving, it is not uncommon for suppliers to switch out their ecommerce platforms every three to five years. While making the switch can produce better buyer experiences, the actual switch itself comes with many implementation challenges. Full Story: DigitalCommerce360
Minimalist Design Can Increase Ecommerce Sales
Roughly 35 percent of U.S. adults desire some level of minimalism — ridding their lives of physical clutter. When it comes to ecommerce site design, minimalism can increase sales. Minimalism can present products in a refreshing way and focus on key selling points. For example, the Bose site directs attention to its audio sunglasses with stellar imagery, a clear call to action, and lightweight text. Full Story: Practical Ecommerce
PUBLIC RELATIONS
The New Rules of Measurement: Using Data to Tell a Story
In the old days, knowing how to write well topped the list of desirable PR skills. At present, words still hold court, but numbers now sit adjacent on the throne of PR strategy. At the PRNEWS Measurement Boot Camp in NY Oct. 17, executives from Edelman Intelligence, Prudential, APCO, AMEC (the International Association for Measurement and Evaluation of Communication), UTC and Paine Publishing offered their expertise about something that still baffles many communicators. Full Story: PR News
The Art and Science of PR in the Digital Age
Public relations isn’t easy. There’s a balance to our craft—a strategic mix of interpersonal grace and tactical excellence mostly foreign to other professions. Persistence, assertion, charm, and humility tie to every relationship and placement we earn. For decades, understanding the audience’s goals and interests drove our successes; it was our ability to engage with reporters that earned PR a seat at the table. But in recent years, that balance has shifted. Full Story: Business Wire
MARKET RESEARCH
Business intelligence – Romania market research
A market sector study is a quantitative assessment of a specific sector based on the analysis of the financial data of thousands of companies. The reader will have a top-down understanding of the dynamic of the sector thanks to numerous ratio and their analysis within the last 3 years (2016, 2017 and 2018), including risk rating, sales, profit, profit margin, DSO / Days Sales Outstanding, assets, debts, number of employees, sales per employee. Full Story: Romania-Insider.com
Seven ‘Litmus Tests’ To See Whether Your Business Idea Is Viable
With such a huge potential customer base, major cities naturally become hubs for startups and small businesses. While it’s easier than ever to launch a business or project, it’s often hard to know whether yours will flourish—especially with so many competitors in the same market. Full Story: Forbes
WEB DEVELOPMENT
A Closer Look At The Trends Affecting WordPress Web Development
App development companies and web developers come together to create immersive online experiences for their clients. WordPress web development has also become more and more common in recent years, as nearly one third of the Internet is powered through the platform. However, there are a wide range of emerging trends for app development companies and web developers to remain aware of. Full Story: HostReview.com
Great Ways to Drive More Traffic to Your Website Using Pinterest
Pretty much everyone who has an intention to make sales understands the importance of having enough website traffic. The internet continues to change at a rapid speed and there are a lot of ways that could improve things. And perhaps you might not be aware of some of them. Full Story: TechPluto
MARKETING AUTOMATION
Marketing automation — what is it all about?
Marketing automation seems to be the latest buzzword in the tech world, says Daniel Richards, content marketing specialist at Simply. Richards says that it is important to know the intricacies of marketing automation and what companies can achieve by automating their marketing tasks. Full Story: Media Update
Automate These 7 Event Marketing Emails to Skyrocket Ticket Sales
Event marketing is even easier when you take advantage of email automation, which allows you to schedule a series of emails upfront and frees your time to focus on other marketing efforts. Make your next event a success by automating the following seven emails designed to boost attendance and drive ticket sales. Full Story: Business 2 Community
ANALYTICS & BUSINESS INTELLIGENCE
15 Ways Business Intelligence Makes Companies More Efficient and Customer-Focused
In 2019, data drives everything — so much so that a Google search for “data drives everything” yields 169 million results. (“Data drives nothing” turns up only 107 million, in case you were wondering.) That’s especially true in the business world, which creates a Catch-22 for professionals without statistical training. Full Story: Built In
Why Companies Fail To See ROI On Their Business Intelligence Platforms
It’s only when that platform delivers you meaningful insight about your work that it actually begins to pay for itself. It’s easy for companies to get swept up in the oohs and ahhs of powerful data visualization software that makes pretty graphs, but the investment in that software too rarely translates into a difference-making return. Full Story: TechNative
BRANDING AND DESIGN
Everything You Need to Know About Branding
Brand is a catch all term that we use to describe the look and the feel of a company. This is everything from the logo, to what colors they use, to how they speak about themselves, and their voice, tone, and style of communicating. Basically brand is everything. Full Story: Business 2 Community
Branding 101: How to Start from Scratch
Brands are very similar to an architectural structure. Stand back and see what it looks as a whole – underwhelming or overpowering, big or small. Zoom in a little and you’ll notice the individual bricks that make up the structure – color scheme, logo design, positioning, tagline, personality, etc. And, like an architectural structure, if your brand cannot stand the tremors of the modern, ever-evolving society, it will crumble. Full Story: Promotion World
VOICE STRATEGIES
The smart move: are hoteliers ready to bet on voice assistants?
Just as they sit in many modern households, voice assistants, such as Alexa and Google Assistant, could soon be a commonplace feature in hotel rooms. The benefits for guests and hoteliers are clear, but questions over privacy remain, as Ross Davies reports. Full Story: Design Build Network
Voice Search is Poised to Change the SEO Game — Here’s How
Whether it’s Siri, Google Assistant, or Amazon Echo, voice assistants are everywhere and ready to be at your service. In fact, Gartner predicts that 30% of web browsing will be done with no screen at all by 2020, making voice search the future. While the rise of voice technology might herald a new era of convenience and ease, it has a different significance for brands that are hoping to remain easily discoverable online. Full Story: Business 2 Community