By Integrated Marketing Platform | November 06, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
What is a digital marketing strategy & why do you need one?
Let’s start with the basics. You probably already know that a marketing strategy is a plan that allows you to reach strategic goals you have set for your business. This strategy includes different marketing techniques and activities; a digital marketing strategy – as the name suggests – is one that focuses on the digital side. Full Story: Business Matters
3 Tips to Help Your B2B Content Marketing Efforts
As more and more B2B tech-oriented businesses turn to content marketing for their lead generation efforts and building their sales pipelines, it seems that businesses are realizing that they need to participate in developing an effective content strategy and then create the supporting content, but may not have the resources or experience to do so. Full Story: Business 2 Community
Synchronization Is Key to Maximizing Marketing Data ROI
Data has forever changed the business world and the metrics by which employee performance at every level of the organization is measured. Given the explosion in consumer data, CMOs and their Marketing teams are perhaps the most impacted by this change. Making sense of data in real-time is at the heart of today’s customer/brand relationships. Full Story: MarTech Series
How to organize marketing support for your business
Marketing plays a significant role in the world today. Economy and business rest on ethical marketing and advertising. So many different forms of training and courses help business owners to learn the basics of marketing and how to use that knowledge to improve their business. Full Story: The Costa Rica News
Taking the Risk to Evolve: Business Strategies to Live and Thrive By
When you’re driving a car, riding a motorcycle, or even flying an airplane, it’s best to play it safe for you and your passengers. This same strategy, however, can hold a business back, whether its goal is a lifestyle business or one that seeks scale and significant growth. Full Story: Business 2 Community
How to Create the Right Amount of the Right Type of Content
On the one hand, you need enough content to satisfy various use cases. Consider Forrester’s finding that a person on average consumes 11.4 pieces of content before buying. In practice, I’ve seen firsthand how that number can grow when your business sells more complicated or expensive products that have long sales cycles. Then factor in the need to create content for different personas, buyer journey stages, product lines, times of year, and consumption preferences—not to mention the need to keep all that content fresh—and it’s enough to make your head spin. Full Story: MarketingProfs.com
Why are more and more digital agencies offering strategy as a service?
In its infancy, the industry was made up predominantly of full-service agencies, but for the last ten years or so specialist agencies have ruled the roost. In this period, it has become the norm that companies looking to have a new website built go to a web design agency; brands who want to launch a marketing campaign go to marketing experts and businesses looking to rebrand go directly to a branding team. Full Story: Econsultancy
Best Business Books 2019: Marketing
In this age of revolutionary change, many of us are seeking a Grand Theory of Everything, something that explains phenomena as seemingly disparate as ride-sharing services, meal-prep kits, and streamed entertainment. Each of these is a new industry, thriving within a much larger industry. Each would have sounded outlandish 15 years ago. Full Story: strategy+business
SOCIAL MEDIA
7 Ways to Stand Out on Social Media
Your social media pages can be very rewarding, driving traffic and conversions to your website. However, it’s also very challenging to stand out when you’re competing against other businesses and individuals for attention. You need to make sure that your content and marketing strategies are up to date and effective. Full Story: Business.com
Why are Millennials Hooked to New-age Social Media Platforms?
Millennials stand out for their innate understanding and quick adoption of technology. With mobile devices becoming ubiquitous, they are spending most of their time on smartphones for shopping, chatting, social networking, and media consumption. Full Story: Entrepreneur
How to Create Accurate Customer Personas for Your Business
Developing a marketing profile for your audience is one of the most critical steps you should take before and after the launch of your website or product. Email, social media, content marketing and product success pivots on accurate customer personas. There are various ways you can pinpoint your audience and create profiles for consumers that are accurate and that can significantly boost conversions and engagement. Full Story: Business.com
Why Social Media Companies Frown on ‘Gaming the Algorithm’
To succeed on social media, you must hustle. Journalists and advertisers cleave to search engine optimized keywords, and make byzantine calculations that determine when, exactly, their articles or clients are most likely to break through the clutter and win the algorithmic lottery. Full Story: WIRED
SEARCH ENGINE
SEO vs. PPC: Which Search Marketing Strategy Should You Choose?
Marketers aren’t always sure what role search engine optimization (SEO) and pay-per-click (PPC) advertising should play in their search marketing strategy, overall, and in specific marketing campaigns. Each tactic or channel has its advantages and disadvantages, which become more or less important depending on your intent and objectives, your product or service, your industry, and more… Full Story: MarketingProfs.com
5 Reasons Your Business Needs to Invest in SEO in 2020
When we talk about branding then we should go with PPC and Social Media but when we talk about the sustainability of your digital presence then we definitely go with SEO. SEO doest only gives sustainability to any business and also gives unlimited traffic which provides good returns to your business as a result. Full Story: Promotion World
The ROI of Ranking in Google Search: How Organic Search Can Save You Thousands
SEO and content work, when at its best, provides a provably positive return-on-investment (ROI). Predicting the ROI, however, can be difficult. Some sites will try to project potential ROI for ranking in Google Search by looking at what ranking improvements mean in dollars and cents. Some businesses can actually assign monetary values to each unique new visitor they earn thanks to great tracking in analytics; others can rely less on exact metrics like the cost-per-click (CPC) value of the same organic traffic. Full Story: Search Engine Journal
How to Get a Featured Snippet on Google
Oh, the glorious position zero in Google’s search results. We all want it. We all want that coveted featured snippet at the top of the search results. However, before you can dive into trying to optimize your content for that spot, it’s important to understand exactly what a featured snippet is and why it’s showing for a particular search phrase. Full Story: Business.com
MOBILE MARKETING
SMS Marketing Is Making a Comeback
SMS messaging is now regarded as an “old” form of communication, but the art of SMS marketing is making a comeback all the same, particularly in the B2B space. According to recent data, amongst B2B marketers, SMS messaging increased by 197% between 2015 and 2017 alone. Full Story: CMSWire
Google launches Shopping Ads on YouTube home feed and search results
Google has introduced Shopping ads to the YouTube home feed and YouTube search results. Google has also made YouTube video ads more visual and interactive, giving viewers useful and actionable information such as store location, interest forms and additional calls-to-action to help drive more conversions. In the coming months, sitelink extensions will become available for TrueView for action ads. Full Story: Mobile Marketing Magazine
Messaging 101: Mastering the art of customer conversation in the digital age
Human beings have been communicating for millennia. There are many theories about how – and why – we do it, but what is undisputed is that, just as mankind has evolved over time, so we have developed progressively sophisticated tools and methods for connecting with one another. Full Story: Mobile Marketing Magazine
A majority of marketers have a budget for executing personalized messaging
Global performance marketing agency Merkle has just released its Q4 2019 Customer Engagement Report, which revealed 86 per cent of marketers have a set budget to perform personalized messaging. For the study, Merkle interviewed 200 participants from major North American brands, across industries such as retail, high-tech, financial, travel, media and entertainment, health, and nonprofit. Full Story: Mobile Marketing Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
How to build the best digital wayfinding solution
One of the most important elements in digital wayfinding is to plan in detail. Figure out everything going into your wayfinding before starting the design process, down to the smallest detail. The only cost here is time, but you will save more time and money down the line by coming up with a cohesive strategy that works for your specific facility. Full Story: Digital Signage Today
Fareway Stores deploy digital signage
Grocery store chain Fareway Stores Inc. is partnering with LG Business Solutions and Adflow to deploy digital signage to all 125 Fareway locations in Iowa, Illinois, Minnesota, Nebraska and South Dakota. The chain plans to have the rollout completed by 2020, according to a press release. Full Story: Retail Customer Experience
EMAIL MARKETING
Email For Mobile 101: Your Definitive Guide To Small Screen Marketing
According to data from Upland Adestra, some 34.8 per cent of users access their emails on their iPhone. Not only is the iPhone miles ahead of the next ranked channel Gmail (26.2 per cent), but it is still growing, up 1.3 per cent in March 2019. Full Story: B&T
How To Create An Outstanding Email Marketing Campaign: 15 Tips From Communications Experts
Most people don’t click through every email they get. Thanks to bulk management services by major email providers, a large volume of users simply skim through the emails and delete them en masse. Full Story: Forbes
E-COMMERCE
5 Ways Data Science Drives Ecommerce Revenue
Data science is the processing and analysis of large datasets — structured or unstructured. Tweets from customers and prospects is an example of unstructured data. Most of the data-science algorithms have been used for years; many pre-date the first computer. What has led the growth of the field (and all the hype) is that for the first time in history, companies are sitting on massive amounts of data that humans cannot process without advanced computer methods. Full Story: Practical Ecommerce
Shopify Launches Email Marketing Tool for Online Sellers
Ecommerce platform Shopify launched a new email marketing tool for sellers. Currently available to select merchants at no charge, Shopify Email will be available to all Shopify stores early next year, with low cost plans available. Full Story: EcommerceBytes
PUBLIC RELATIONS
If You’re A PR Professional, You Also Need To Be A Privacy Expert
As PR professionals, we wear a number of hats — not just those of communicators, but also of media strategists, crisis control specialists and, as needed, client therapists. As if those aren’t plenty, these days we must don yet another hat in order to support and serve our clients’ best interests: that of the consumer privacy expert. Full Story: Forbes
Life is not a race, but business is. It’s a race against time before the runway is up, where you have to ensure that revenues top costs, or the game is lost. This is done by bringing visibility to a product or service that you’re selling. One of the best ways to create visibility is with PR, or essentially writing articles and creating content. Full Story: Business 2 Community
MARKET RESEARCH
Elon Musk Says He Doesn’t Do Market Research And Avoids The Daily News
Elon Musk told a group of assembled space entrepreneurs that if they can build a rocket component better than SpaceX can, “we would love to buy that,” noting his private space startup used to build the landing legs for its Falcon 9 rocket but now buys them from race car manufacturer All American Racers. “We’d love to outsource more.” Full Story: Forbes
TRINITY MCQUEEN BUYS ALLTO MARKET RESEARCH
Founded in 1982, Allto has 20 staff and has worked with consumer and healthcare companies including Nestle, Cereal Partners Worldwide and SC Johnson. The acquisition takes Trinity McQueen’s total headcount to 75, with offices in London and Leeds. It also adds product testing to the agency’s offer, which includes behavioural science, brand measurement, customer experience and new product development. Full Story: Research Live
WEB DEVELOPMENT
Microsoft is doing a better job developing for the web than for Windows
Monday brought a pile of software news from Adobe and Microsoft, borne of two events that have historically been snoozers. This year, though, we should have seen it coming. I want to explain why Microsoft’s Ignite conference, which is ostensibly more about IT and consumers, turned out to be a much bigger deal than usual. Full Story: The Verge
Enterprise Web Security: Risky Business
The technologies used to create products for the Web have evolved rapidly in recent years. JavaScript, the predominant language of the Web, is present today in 97% of modern websites. More interestingly, every Fortune 500 company uses JavaScript — specifically, npm, the JavaScript package ecosystem built by millions of developers globally. Full Story: Dark Reading
MARKETING AUTOMATION
3 Marketing Automation Tools That Cut the Noise and Signal Performance
The digital marketing world is an often crowded space, and today, there are more than enough tools and solutions out there to choose from. Whether you’re a small mom-and-pop shop, a new startup looking to take over an untapped market, or a seasoned marketing pro, it can be overwhelming to find the best tools out there. Full Story: Business 2 Community
The Convergence of Storytelling and Personalized Marketing Automation
It’s noisy out there. Consumers are inundated with content. How can you break through? – STORYSOFT CEO Ryan Taft explains how personalized digital stories powered by marketing automation can capture attention, build loyalty, and drive sales in a cluttered marketplace. Full Story: MarTech Advisor
ANALYTICS & BUSINESS INTELLIGENCE
Microsoft Ignite: Data and analytics news roundup
There was so much data and analytics news out of yesterday’s opening keynote at Microsoft’s Ignite conference in Orlando that I had three separate posts to cover it. Those posts covered Azure Synapse Analytics, SQL Server 2019’s general availability and new data protection features in Power BI. In fact, though, there were numerous other data and analytics announcements yesterday. My goal with this post is to cover them too. Full Story: ZDNet
Data preparation tools: Your analytics strategy’s secret weapon
To reap the benefits of data analytics, you first have to get data preparation right. For many organizations, this is a significant bottleneck, with up to 70 percent of their time focused on data preparation tasks, according to recent research from Gartner. Full Story: CIO
BRANDING AND DESIGN
Make your brand magical with mysterious marketing
EVERY brand wants to make their mark in the marketing hall of fame. Complex strategies and wild ideas are all well and good, but in reality, it is the simplest adverts that tend to stick in our minds. Some brands have created such iconic images that they no longer need to feature their company names in adverts. This strategy sounds risky, but some big brands have perfected the technique. Full Story: Scottish Business News
Tips For Creating Content For Your Personal Brand
Producing quality content is an integral part of building a strong personal brand – and no one is in a better position to create content that tells a brand’s story than its leaders. Gone are the days of entrepreneurs and executives staying behind the scenes of a company. Full Story: Forbes
VOICE STRATEGIES
Top 5 Voices I Want for Google Assistant
Recently, Google added Issa Rae as a cameo voice users could assign for their Google Assistant. Before her, it was John Legend. Now, don’t get me wrong, both of those people I do enjoy and I think they have great voices. However, if I was in charge of everything, I could think of a few voices I wouldn’t mind having for my Google Assistant. Full Story: Droid Life
Voice Commerce: It’s a Natural
Consumers increasingly are shopping by voice rather than typing on a keyboard or even searching on a phone. People are growing ever more comfortable with voice assistants, as the tech becomes smarter and more conversational every day. Full Story: E-Commerce Times