By Integrated Marketing Platform | March 10, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Where Should You Spend Your Marketing Budget in 2020?
In general, small businesses allocate 7% to 12% of their gross revenues to marketing. Full Story: Business 2 Community
The Science Behind Content Marketing
A top-growing firm works from an overall go-to-market strategy. Full Story: Advisor Perspectives
Here is How You Create the Perfect Cross-Channel Content Strategy
One of my favorite content marketing strategies is creating one long-form blog post, and repurposing that piece for different channels and audiences. Full Story: Business 2 Community
What’s the Difference Between Word-of-Mouth Marketing Models?
Over the years, our team has been asked the question, “what’s the difference between word-of-mouth marketing models?” more times than we can count. Full Story: Business 2 Community
MarTech Primers: Inbound Sales Vs Inbound Marketing
Sales and Marketing – two departments always in conflict about demarcating their specific roles and responsibilities. Full Story: MarTech Series
A requiem for the old marketing rules, may they rest in P’s
If you pursued a marketing degree in the last fifty years, you’re probably more than passingly familiar with The Five P’s: Product, Price, Place, Promotion, and People. Full Story: ClickZ
It’s time to celebrate the virtues of B2B
Rather than being seen as an esoteric subset of marketing, B2B should be analysed – and celebrated – for its long-term value, level of innovation and career rewards. Full Story: Marketing Week
Tips for Fostering Collaboration Between Marketing & Sales: It Starts at the Top
Sales and marketing have traditionally operated as two separate entities. Full Story: Customer Think
SOCIAL MEDIA
Social media and the customer experience
Have we gotten the social media marketing thing right? In my 12-year career in social media, I’ve seen so, so many strategies, approaches, and methods come and go. Full Story: MarkLives.com
How Your Content’s Half-Life Should (Drastically) Impact Your Social Media Strategy in 2020
Last week, Greg Swan shared an interesting tweet as part of his presentation on the state of social media in 2020. It talked about the “half life” of content. Full Story: Business 2 Community
The 10 most innovative social media companies of 2020
For years we’ve complained that one has had to go back to the early 2010s to find an exciting new social-media application. Full Story: Fast Company
How to Find Social Media Influencers in Minutes
The best way to promote your business, product or service is to reach out to potential customers directly. Full Story: NuWire Investor
SEARCH ENGINE
Why an Audience Analysis Is Necessary to SEO
A common search engine optimization (SEO) oversight is skipping the audience analysis. Full Story: Search Engine Journal
It seems like every day some new “strategy” or technology comes out claiming to the next best thing for business owners. Full Story: Forbes
7 Signs It’s Time for a Paid Google Ad Campaign
Google Ad campaigns allow you to raise awareness about your business, target people who are already searching for exactly the keywords you cover and expand your reach. Full Story: TippNews
One of the best backlink checkers you can use today. Full Story: TechRadar
MOBILE MARKETING
What’s coming for mobile communications in 2020 and beyond?
Think the past 10 years have brought a lot of change in mobile marketing? Full Story: MobileMarketing Magazine
How will ads in iOS push notifications change mobile marketing?
It represents a big opportunity for some publishers but proceed with caution. Full Story: Marketing Land
Alipay Launches Strategy For Massive Digital Evolution In China
Alipay, the biggest payment platform worldwide, is aiming to solidify its position in China. Full Story: pymnts.com
The role of renewable energy in T-Mobile’s business strategy
Sustainability is becoming a core focus of global businesses, both to ensure that companies minimize their environmental impact and also to benefit long-term growth. Full Story: Retail Dive
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital Signage and How It Can Add Value to Your Business
If you’re running a business in 2020, you need to understand the potential added value that digital signage could bring to your operation. Full Story: Newswire
QSR digital signage strategy: Brand news under wraps, or resource, mostly untapped?
Digital signage can maximize the strength, strategy and profits of QSRs, as proven by brands like McDonald’s and Domino’s, two QSRs that have used these visual tools in innovative ways recently. Full Story: QSRweb.com
EMAIL MARKETING
Engage customers with unique emails
Email marketing is used by companies around the world to generate leads and encourage purchase behaviour among its existing customers. Full Story: Khaleej Times
HOW INFLUENCERS CAN HELP YOUR EMAIL MARKETING CAMPAIGNS
Work with outside voices to build a more trustworthy brand. Also: Don’t get overwhelmed by member data. Full Story: Associations Now
E-COMMERCE
Website Setup Dubbed Headless Commerce Helps Retailers Boost SEO, Customer Experience
It’s a simple concept, but one that is quickly revolutionizing how consumers buy from eCommerce. It’s called headless commerce. Full Story: pymnts.com
4 Ecommerce Checkout Tech Trends to Improve the Customer Experience
Customers today expect easier online checkout and faster transactions. While they don’t want to be bogged down by too many steps, they’re also highly concerned about security and protection. Full Story: Multichannel Merchant
PUBLIC RELATIONS
The Evolution of PR: 5 Methods to Transform your Strategy from Press Releases to a 360° Campaign
When I started in public relations 17+ years ago, press releases were paramount as a way to create a splash for clients. Full Story: Forbes
Four ethical concerns in PR you should know about
Being aware of ethical concerns in public relations will allow you, as a PR pro, to be prepared for and cautious of potential issues that may arise that could cause damage to your reputation. Full Story: Media Update
MARKET RESEARCH
Market Research Studies: Three Tips For Doing Them Right
Market research is a valuable tool in the arsenal of any businessperson. Full Story: Forbes
Understanding Market Research For Your Business Plan
When you’re building a business plan, market research needs to happen pretty early in the process. Full Story: Forbes
WEB DEVELOPMENT
Tips to Promote Thought Leadership Content On & Off a B2B Website
As an expert in your industry or market, you have a wealth of information to share with clients, prospects, peers, vendors, and partners. Full Story: Business 2 Community
The most important web design trend of 2020
The major social media platforms have each come out with policies — and in some cases, designs — to account for this flourishing of untruths. Full Story: Fast Company
MARKETING AUTOMATION
How SEOs can benefit from using AI and automation
Today, optimizing for search is optimizing your customer’s experience. Full Story: Econsultancy
How Marketers Are Using NoCode
NoCode — and even low code — tools enable organizations to optimize their limited resources for greater innovation. Full Story: CMSWire
ANALYTICS & BUSINESS INTELLIGENCE
How to get your sales team to embrace data analytics
Analytics isn’t likely to identify a whole new way to do business; rather, it will provide insights and opportunities to sell more and do so more efficiently. Full Story: Management Today
The Usage of Big Data in People Analytics and Talent Acquisition Analytics
Human resource analytics and people analytics can be used in a wide range of decision making, ranging from talent acquisition to work environments. Full Story: Influencive
BRANDING AND DESIGN
The Unwritten Rules of Naming Your Business
You may not know it, but your industry has unwritten rules when it comes to business names. Find out what yours might be so you can craft a name that resonates with your customers. Full Story: Entrepreneur
The psychology of consistency and its role in branding
With the fast-paced lives we lead today, consistency provides a sense of comfort that we strive for. Full Story: The Media Online
VOICE STRATEGIES
High-tech crooks could hack your voice assistant with ‘ultrasonic commands’ you can’t hear
Hackers could give voice commands to your devices without you being able to hear them, according to a recent research paper on what scientists dubbed SurfingAttack. Full Story: Fast Company
AI and chatbots: Conversational app platforms are maturing
Chatbots have long been reliant on pre-written responses to common questions. With the incorporation of AI, however, chatbots can take an important step forward. Full Story: TechTarget