By Integrated Marketing Platform | August 06, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
5 Ways Marketing Strategy Has Changed Permanently
Marketers who embrace these changes will be able to grow their brands even if the downturn continues. Full Story: Entrepreneur
3 Ways to Diversify Your Digital Marketing Strategy
It’s easy for small businesses to rely on one platform for all of their digital marketing, especially when they manage to bend the algorithm in their favor. Full Story: Architectural Digest
2020/2021 Digital Media Trends to Work into Your Marketing Strategy – Online Search
Five trends to incorporate into your Digital Media Marketing Strategy for the remainder of 2020 and in 2021. Full Story: Business 2 Community
5 Signs Your Marketing Strategy Needs a Makeover (and How to Fix It!)
Learn the telltale signs that your marketing strategy needs some tweaks, and enjoy these tips to steer you in the right direction. Full Story: Business.com
Top 20 Questions You Must Answer for a Content Marketing Strategy that Converts to Customers!
How do you create a content marketing plan that converts to real customers? Full Story: Business 2 Community
Pivoting Your Firm’s Marketing Strategy for COVID-19 and the Recovery Afterward
The COVID-19 pandemic has compressed 10 years of disruption into a matter of months, deeply impacting consumer buying behavior. Full Story: Accountingweb.com
How is Big Data Impacting Content Marketing in 2020?
Big data is altering the business landscape in extraordinary ways. Full Story: Analytics Insight
Positioning: 5 Strategies to Stand Out From Your Competitors
Positioning is one of the fundamental elements of marketing, both for consumer products and B2B (Business to Business). Full Story: Business 2 Community
SOCIAL MEDIA
The Four Pillars Of Building A Brand On Social Media
Building an online brand is a task that takes a tremendous amount of consistency, focus, time and money. Full Story: Forbes
11 Surprising and Helpful Statistics About Social Media Marketing
Social media changes how people interact with brands. Here are some key statistics on trends in social media and how you can take advantage of them. Full Story: Business.com
6 Ways to Engage Your Organic Search Traffic on Social Media
This six-step process will help you engage your organic search traffic on social media and expand your reach by using Facebook lookalike audiences. Full Story: Search Engine Journal
Is Social Media The New Nuclear Energy?
In 1979, Jane Fonda and Michael Douglas starred in a movie titled The China Syndrome. Full Story: Forbes
SEARCH ENGINE
Get expert advice from Conductor’s team of SEOs on how to update your post-pandemic marketing strategy. Full Story: Search Engine Land
SEO for Images: See What You’re Missing in Your Visual Search Strategy
Are you missing out on organic opportunities for image search? Learn how to boost your traffic from Google by optimizing images. Full Story: Search Engine Journal
What is SEO Copywriting (and Why it’s Important in Ranking Well on Search Engines)?
The business landscape is not what it used to be 10 years ago. Full Story: Business 2 Community
Search Engine Optimization: What is it and How to do SEO? Everything you need to know about!!!
SEO is the enchantment you need to take a shot at your article so as to make Google prone to incorporate your post as one of the top outcomes at whatever point somebody scans for that catchphrase. Full Story: Gizmo Posts 24
MOBILE MARKETING
Studies ID how mobile use has changed since pandemic
It is no secret that more consumers have ‘gone mobile’ since the beginning of the COVID-19 pandemic or that more time is being spent with mobile devices. Full Story: BizReport
Google adds Smart Compose autocomplete to its Docs mobile app
Google has announced a bunch of updates for its Docs, Sheets and Slides mobile apps. Full Story: Engadget
How to Build a successful On-Demand Delivery App for a Profitable Business?
The emergence of on-demand delivery apps has revolutionized customer experience by offering them speed and convenience. Full Story: Customer Think
Google updates G Suite for mobile with dark mode support, Smart Compose for Docs and more
Google today announced a major update to its mobile G Suite productivity apps. Full Story: TechCrunch
DIGITAL SIGNAGE/ SCREEN MEDIA
The Benefits of Digital Signage
Digital signage provides versatile tools that can be used in a wide variety of networks and industries where customer messaging needs need to be delivered. Full Story: Digital Signage Today
Pandemic Communications – The Power of Digital Signage in a Covid-19 World
During this presentation you will learn how digital signage can act as a first line of offense for your organization during rapidly changing times. Full Story: Computerworld
EMAIL MARKETING
Connecting during a crisis: Email marketing and COVID-19
In all but a few states, landscaping contractors have eagerly and cautiously ramped up their business efforts as the weather warms. Full Story: Total Landscape Care
All About Email Data Verification
All About Email Data Verification – Choosing the best software for high-quality check of the contact base. Full Story: Newswire
E-COMMERCE
Why e-commerce companies should rethink their last-mile delivery
Ecommerce companies want to get things as quick as they can to customers, under the belief that they value speed above all else. Full Story: Consultancy.eu
6 Strategies for eCommerce Stores to Reduce Fraud
As an eCommerce store, you want to do all you can to reduce fraud. Full Story: The Union Journal
PUBLIC RELATIONS
Five Best PR Tips For New Brands
Public relations is a must for new brands that are serious about getting the attention of potential customers and industry professionals. Full Story: Forbes
Public Relations in Self-Storage: How to Earn Positive Customer and Media Attention
Public relations can play a critical role in shaping customer perception and earning positive media attention for your self-storage facility. Full Story: Inside Self-Storage
MARKET RESEARCH
All You Need to Know About Hyper-Personalization in Marketing
There’s been a shift in thinking that many businesses have had to adapt when it comes to their customers. Full Story: G2 Crowd
What Buyers Want From Brands…Right Now
As the U.S. economy begins to gradually reopen, marketers are wondering what consumers are thinking. Full Story: WhatTheyThink
WEB DEVELOPMENT
Wix grows strongly in Q2 as commerce moves online
The Israeli cloud-based web development company has seen its share price triple since April, and now has a market cap of over $16 billion. Full Story: Globes
Web Designing for Beginners: Real World Coding in HTML & CSS
As a beginner in the world of Web Designing, the theme of programming often seems mysterious. Full Story: YourStory.com
MARKETING AUTOMATION
How Artificial Intelligence Can Add Value To Your Personal Life And Business
In many of the conversations with our (potential) customers, we discuss the power of artificial intelligence. Full Story: Forbes
ARTIFICIAL INTELLIGENCE IN BUSINESS: THE NEW NORMAL IN TESTING TIMES
The COVID 19 situation, has rendered the industry into an unprecedented situation. Full Story: Analytics Insight
ANALYTICS & BUSINESS INTELLIGENCE
HubSpot CRM vs. Salesforce Cloud Lightning Professional: Which One Is Best For Your SMB?
Customer relationships are harder than ever in the COVID-19 era, so the right CRM software is important. Full Story: PCMag.com
How Business Analytics are Driving Digital Transformation in Today’s Modern Office
Analytics are nothing new to business. From measuring sales to optimizing marketing campaigns, data is key in order to understand success and establish next steps. Full Story: Commercial Integrator
BRANDING AND DESIGN
How Effective Branding Can Boost Your Marketing Efforts During a Pandemic
In a world where we don’t currently have much control, branding is one component of an overall localized marketing strategy where you can still have true impact. Full Story: Martechcube
Brand Guidelines: It’s High Time to Revamp How We Create and Use Them
As marketers, we’re all familiar with brand guidelines. They’re usually in a PDF that lives somewhere on the company intranet—though, to be honest, most are probably not quite sure where to find it. Full Story: MarketingProfs.com
VOICE STRATEGIES
How Livestreaming Video Games on Twitch is Building an Audio Database for AI Training
Researchers at Carnegie Mellon University are building an open-source database of sounds in people’s homes using a video game they designed to be played on the popular livestreaming platform Twitch. Full Story: Voicebot.ai
A Guide to the Best Voice Search Apps for Android
In today’s world, we always have our hands full. This makes having a voice command application to help us with our tasks incredibly valuable. Full Story: TechFunnel