By Integrated Marketing Platform | August 20, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Top 5 Ways to Reinvent Your Digital Marketing Strategy
In the past few years after founding the Italian Food Online Store, we’ve seen unsedimented yet steady growth in our business. Full Story: Global Banking And Finance Review
Why It’s So Important To Create A Novel Product Or Service
There’s a term called “Blue Ocean Strategy” from a book of the same name by Renee Mauborgne and W. Chan Kim. Full Story: Forbes
Why Digital Marketing Is Imperative During Uncertain Times
It has been a couple of months since the pandemic caught us unawares, with many people still struggling to come to terms with this new reality. Full Story: Business 2 Community
The Best Way to Safely Connect With Your Top Clients
Even during these uncertain times, the strongest real estate marketing strategies are always looking to prioritize connection with clients. Full Story: RisMedia.com
Top 8 Reasons Why Personalized Emails Work Better
Email marketing is an effective strategy for promoting customer engagement, which can lead to an increase in sales. Full Story: BBN Times
How COVID-19 has changed global marketing strategies
The year 2020 is not over, but COVID-19 has influenced the marketing industry in the current year. Full Story: The Marketing Folks
How Can Businesses Make Revenues Through Online?
Nowadays, People are more likely to spend most of their time in the digital world than offline. With this, businesses are also parallelly changing their traditional marketing strategy and opting digital marketing strategies. Full Story: Cyberockk
How to create a strong brand identity and marketing strategy for today’s market
Successful marketing is what causes a client to choose one broker over another. Full Story: BenefitsPro
SOCIAL MEDIA
10 Smart Ways Businesses Can Keep Up With Ever-Changing Social Media Functions
Social media is constantly evolving, as are the ways people use it. Full Story: Forbes
How Social Media is Changing Customer Service
Social media has really changed customer service behavior in recent years. Full Story: Business 2 Community
How to Find Your Ideal Client on Social Media
A question I hear frequently is, ”Which social media site should I concentrate on?” My answer, “It depends.” Full Story: Business 2 Community
Social Media showing its colours
Social Media, our best friend and at times, our worst enemy, is constantly showing us its different colours. We all love the online world, but sometimes is getting a bit too much. Full Story: Euro Weekly News
Don’t get rid of social media, it is my guru
Social media is not a new thing for us. Full Story: Jakarta Post
SEARCH ENGINE
Don’t let cheap SEO get your website in trouble. Learn why a low-cost SEO program isn’t the way to go even during a recession. Full Story: Search Engine Journal
Most Search Traffic is Organic. This Tool Helps Improve Your SEO Rankings.
Improve your business’s SEO without breaking the bank. Full Story: Entrepreneur
International SEO Guide for Ecommerce: Optimizing Your Online Store
Learn the do’s and dont’s of international SEO for ecommerce websites, plus actionable tips and tools for when using popular ecommerce platforms. Full Story: Search Engine Journal
Search Engine Optimization –a way to the top-ranked website
Google has been serving people with high-quality content for ages. The recommendation of Google can make people visit those sites. Full Story: iLounge
MOBILE MARKETING
Brand safety, suitability and performance in creator-driven video advertising
Mobile Marketing: What’s been the biggest change in the digital video ecosystem in recent months? Full Story: MobileMarketing Magazine
5 Ways to Use SMS Marketing for Business Growth
When you hear your phone go off, your reaction is to pick up your device and see what’s going on, right? Full Story: Business 2 Community
Mobile remains fastest growing ad channel despite Covid-19: report
Mobile advertising budgets, just like all other advertising subcategories, have taken a hit due to the coronavirus pandemic. Full Story: MobileMarketing Magazine
With the increasing number of mobile users worldwide, several businesses are using SMS as the preferred communication channel to engage and share useful information with their customers. Full Story: Customer Think
DIGITAL SIGNAGE/ SCREEN MEDIA
Is Digital Signage the Answer to the Rise in Remote Employees?
We’ve all seen a rise in remote work lately due to the COVID-19 pandemic. Full Story: TechDecisions
US Programmatic Digital Out-of-Home Ad Spending Will Double in 2020, but Remains Experimental
In June, we published our first forecast for programmatic digital out-of-home (DOOH) ad spending, which we define as DOOH ads that are transacted and fulfilled via automation. Full Story: eMarketer
EMAIL MARKETING
Easy Tips for Building a Powerful Email List
Your email list is the secret sauce that bring your brand tons of new business. Full Story: Entrepreneur
Email Marketing – First Five Steps to Starting Out in Email Marketing Country Email List
So how would you begin in email showcasing? As a matter of first importance, what is email showcasing? Full Story: Successful Farming
E-COMMERCE
Understanding and Adjusting to COVID-19’s Impact on Ecommerce
At first glance, it’s easy to assume that ecommerce would explode during COVID-19 and social distancing. Full Story: CMSWire
Rise of eCommerce Continues and This ETF Should Benefit
Shopping and consumer trends are changing as more buyers rely on the convenience of online retailers to quickly and easily meet their discretionary needs. Full Story: ETFdb.com
PUBLIC RELATIONS
Three PR Trends to Invest in During the Pandemic and Beyond
Against the backdrop of the pandemic, social awakening and journalist furloughs and layoffs, here are three developments PR pros may want to consider. Full Story: PR News – For Smart Communicators
Digital PR trends in 2020: Looking on the bright side
To say that 2020 is an interesting year is a gross understatement. It turned our lives around and forced most of us to adapt to unexpected change, fast. Full Story: Business MattersBusiness Matters
MARKET RESEARCH
How Are Small Businesses Rebounding From The Pandemic?
It’s no secret that, in the wake of Covid-19, many small businesses are struggling to navigate a confusing landscape of governmental restrictions, staff and customer safety, and how to regain the momentum lost to shutdowns earlier this year. Full Story: Forbes
Mobile Advertising Soared 71% Year-over-Year, According to PubMatic Report
Despite Covid-19 impact, Q2 mobile ad spend surpassed Q1 by 8%, with mobile video in high demand. Full Story: GlobeNewswire
WEB DEVELOPMENT
5 Reasons PHP is Still a Great Language
PHP was first created in 1994. In the context of tech, 1994 may as well be 1894. Several other programming languages have popped up since PHP and gained favor with developers everywhere. Full Story: Dice Insights
How to become a developer: A beginner’s guide
Developers are changing the way we perform everyday tasks. Full Story: IT PRO
MARKETING AUTOMATION
Virtual events are here to stay: How marketing automation keeps you a step ahead
Virtual events are our new norm and they aren’t going anywhere, even after the pandemic subsides. Full Story: ClickZ
Marketing Automation Virtual Summit: Thinking through your automation strategy
Not all customers are alike, not all product offerings are alike. There are high and low involvement products. Full Story: ETBrandEquity.com
ANALYTICS & BUSINESS INTELLIGENCE
5 Ways Data Analytics Can Help the Hotel Industry
Even though data analytics is in the adoption phase in the hotel industry – it offers a world of advantages for hoteliers. Full Story: RTInsights
What Happens When Your Customer Records are Not Linked Across Your Business Systems?
Big data is all the rage these days. Businesses are frantically investing millions in demographics, psychographics, behavioral, lifestyle, and household data of their customers, all in the bid to deliver futuristic, hyper-personalized experiences. Full Story: Business 2 Community
BRANDING AND DESIGN
When we hear the title “graphic designer”, we immediately visualise a person frantically clicking on a mouse with their back bent towards a bright screen. Full Story: The Daily Star
4 Free Tools to Build Your Brand Identity
Your entire business’s story and presence rely on your brand identity. It’s through fonts, colors, graphics, and your logo that you’re real to your audience. Full Story: Business 2 Community
VOICE STRATEGIES
Salesforce pulls plug on Einstein Voice Assistant
Salesforce unceremoniously discontinued its Einstein Voice Assistant and its companion Einstein Voice Skills app builder in a Summer ’20 Release note last month. Full Story: TechTarget
Google is Investigating Google Assistant Lag Problem in Android Auto
Google is looking into reports that Google Assistant is slow to respond on the Android Auto platform. Full Story: Voicebot.ai