By Integrated Marketing Platform | October 07, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
15 Strategies To Guide Content Marketing Investments
With the contraction of the global economy, businesses have to pay attention to how they spend and what parts of their marketing budgets should get more attention. Full Story: Forbes
Affiliate never should have been a marketing channel
When the affiliate channel burst onto the scene in the late 90s, it was classified as a type of marketing. Full Story: ClickZ
How to Improve Marketing Attribution Without Burdening Your Sales Team
Although it sounds like an easy process, it often results in finger-pointing and blame between Marketing and Sales. Full Story: MarketingProfs.com
Privacy Concerns Will Increase the Value of Content Marketing
Increased emphasis on personal privacy, particularly with changes to Apple’s Identifier for Advertisers and the probability of cookie-less browsers soon, could increase the need for content marketing. Full Story: Practical Ecommerce
The Importance of Influencer Marketing in the Modern Era
Marketing strategies are evolving and changing with digitalization. Businesses are upgrading their skills to stay at the top of their game. Full Story: Techstory
Three Reasons Why You’re Overpaying For Your Customer Acquisition
Many business executives know how important it is to get the best possible value out of their marketing and sales budgets. Full Story: Forbes
7 Content KPIs You Really Should Be Tracking
Pageviews, Facebook likes, time on site… the list of metrics is never-ending. Full Story: Business 2 Community
A Non-Profit Re-Imagining Marketing To Millennials
When thinking of Marketing to Millennials and the topic of philanthropy more often than not we think of a co-hort that has been generous with their time. Full Story: Forbes
SOCIAL MEDIA
Boost Your Social Media Marketing With This Discounted Automation Software
There are unlimited ways for business owners to reach out: Keeping customers updated on Instagram, appealing to new users on Facebook, or recruiting potential talent via LinkedIn. Full Story: PCMag.com
How To Turn Your Social Media Into A Lead Funnel
In today’s competitive landscape, companies need to use every available method to increase their earnings. Full Story: Forbes
How to Take Down Social Media Threats
Threat actors increasingly use social media to attack brands, VIPs, and customers. Security Boulevard
Unlocking the Magic of Influencer Trip Social Media Content
In the world of social media marketing and digital strategy, The Steve Ammann Group has become one of the industry’s influential voices in helping influencers boost their exposure and reach new followers quickly. Full Story: The Ritz Herald
SEARCH ENGINE
How to Avoid 10 Common Web Design Mistakes That Hurt SEO
Learn 10 of the most common web design mistakes that may be hurting your SEO efforts and your rankings – and how to avoid them. Full Story: Search Engine Journal
Don’t underestimate the power of Video SEO – Here’s Why
In recent years, videos have changed the face of marketing. Full Story: London Daily Post
Google Warns of 6 Reasons They’ll Ban a Web Story
Google introduced guidelines that warn publishers of six mistakes to avoid to keep their web stories from being blocked. Full Story: Search Engine Journal
Study: Comparing the data from 8 SEO tools
Have you ever had a client (or boss) that called out discrepancies between the SEO tools you use? Full Story: Search Engine Land
MOBILE MARKETING
Which Regions in The World Offer the Best Mobile App Development at Reasonable Prices
Outsourcing the app development process to mobile app development companies has become a very common practice for businesses Acro. Full Story: Customer Think
Mobile App Development Process: How to Ensure Optimum Security Implemented in Mobile Apps
In the age of smartphones, mobile applications have become a common commodity of consumers and businesses alike. Business 2 Community
Google is giving Web Stories a bigger spotlight in its mobile app
They’ll pop up in the Discover feed on iOS and Android. Full Story: Engadget
How to win shoppers on mobile phones
Most business owners have websites to win new customers on the internet. Full Story: WOAI
DIGITAL SIGNAGE/ SCREEN MEDIA
Why 2020 May Be the Best Time in History to Sell Digital Signage Solutions
The pandemic has caused disruption and delays, but it has also created plenty of new opportunities. Full Story: XaaS Journal
Goodwill powers COVID-19 employee engagement with digital signage
COVID-19 has made it very difficult for businesses to return to some form of normalcy, especially on the employee front. Full Story: Digital Signage Today
EMAIL MARKETING
Email Marketing Proves To Be Essential — Especially In 2020
Despite the rise of social media and other engagement options, email continues to be popular around the world, with usage expected to reach 4.48 billion in 2024. Full Story: Digital Media Solutions
How retailers can stay close to their customers after the lockdown
While lockdown has meant isolation for individuals across the world, there’s one area of our lives that is more crowded than ever before: the inbox. Full Story: Essential Retail
E-COMMERCE
Ecommerce Website Development: How to Design Your Ecommerce Site for More Conversions
When it comes to eCommerce conversion rates, the amount of capital that is spent on customer acquisition is largely being debated on its success. Full Story: Business 2 Community
4 Vital Steps to Accepting Online Payments
After your business has existed for some time, you may want to expand into eCommerce. Full Story: Tech Times
PUBLIC RELATIONS
How To Use The True Power Of PR To Navigate The Pandemic
A lot of brands have a crisis strategy, but a pandemic probably wasn’t part of it. Full Story: Forbes
Public relations professionals have long been debating whether PR is an art or a science. So, which is it? Full Story: Media Update
MARKET RESEARCH
TOUCHSTONE LAUNCHES WATERMARK FOR RESEARCH CONTENT
Consumer insights business Touchstone Research has produced a visual and forensic watermarking tool for protecting client content online. Full Story: Research Live
The rise of the digital planet tells a new story
Staring down the barrel of what is certainly going to be an economic recession, businesses are now preparing to navigate a period of prolonged uncertainty for their brand, the global economy, and the consumers they serve. Full Story: Bizcommunity.com
WEB DEVELOPMENT
Will adding more content to your website improve your SEO?
Do you really need to add a ton of web content pages or blog posts to your site to improve your SEO? Full Story: Best Media Info
Why Your Website Is Key to Accelerating Digital Transformation
We are all navigating a ‘new normal’ that is steadily becoming an exhausting reality. Full Story: CMSWire
MARKETING AUTOMATION
AI 101: How Artificial Intelligence Is Driving Innovation
Everyone knows the term artificial intelligence, or AI,, and some may understand the impact it has on their lives to varying degrees. Full Story: MarketScale
Not all businesses experienced a setback due to COVID-19. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
If your data doesn’t help steer your business strategy, then it’s wasting your time
Business intelligence (BI) and data science have been key aspects to many companies for years now, ever since self-service BI platforms emerged as the software standard a decade ago. Full Story: Born2Invest
What Is Business Intelligence?
Business intelligence is a specific subset of data management that allows businesses to derive actionable insights from contextualized data. Full Story: Business.com
BRANDING AND DESIGN
Personal brand: Everything an entrepreneur needs to know
Developing our personal branding ( personal brand ) is gaining popularity not only among the Baby Boomers and Generation X generations, but also among the youngest such as millennial entrepreneurs . Full Story: Entrepreneur
4As data reveals indie agencies think they need a rebrand
Ad agencies deliver growth to their clients through branding and marketing, so why wouldn’t the same work for them? Full Story: Campaign US
VOICE STRATEGIES
Apple stops selling rival’s headphones and speakers
Apple Inc has stopped selling headphones and wireless speakers from rivals including Sonos Inc, Bose Corp and Logitech International SA as the company gears up to launch its own new audio products. Full Story: Bangkok Post
Amazon Echo Show vs. Google Nest Hub: Which Smart Display Should Be in Your Home?
Which smart display deserves a place on your kitchen island or nightstand? We compare the various Amazon Echo Shows and Google Nest Hubs to help you figure out which one is right for you. Full Story: PCMag