By Integrated Marketing Platform | November 26, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Why Authentic Marketing Will Replace Advertising
Authentic marketing helps you reach customers who increasingly care about a company’s mission and values. Full Story: Built In
10 Out-Of-The-Box Marketing Promotions To Jump-Start Your Early-Stage Business
Trying to get people interested in your startup may seem like fighting a losing battle. The early stages of a business contend with several challenges when persuading customers to get involved. Full Story: Forbes
How to win the pre-Christmas sales rush with digital marketing
Christmas can really throw out the selling cycle. Full Story: Elite Agent
3 tips for balancing personal information while maintaining that personalised marketing edge
Customers’ voices, in the form of smart data, can change the financial trajectory of brands and the loyalty of customers. Full Story: Bizcommunity.com
3 Vital Marketing Strategies Businesses Should Adopt Post-Covid
As we look ahead to a post-Covid world, it will be wise to re-think our marketing machinery. Full Story: Thehour.com
How Has Business Marketing and Advertising Changed During the Past Few Years?
Even though the business world continues to change, there are certain processes that remain essential. Full Story: StreetWise Journal
How to Make the Most of Marketing During the Holiday Season
While there are tons of different ways you can make a marketing campaign successful, if it’s not the right format at the right time it could fall flat. Full Story: Programming Insider
Optimizing CBD Marketing for the Holidays and Beyond
The holiday shopping season is the holy grail for consumer brands, particularly for those looking to recapture markets lost during the pandemic. Full Story: Green Market Report
SOCIAL MEDIA
How Money Became a Form of Social Media
Every week, hosts Joe Weisenthal and Tracy Alloway take you on a not-so-random walk through hot topics in markets, finance, and economics. Full Story: Bloomberg
Pause Before You Post – Copyright Issues in Social Media
Marketing on social media is nothing new, but with the world in various forms of lockdowns, social media has become one of the main forms of communication to the public. Full Story: JD Supra
5 reasons to archive your social media accounts
With rapidly-changing policies and increased security risks, the longevity of social media accounts now perpetually hangs in the balance. Full Story: Augusta Free Press
Social Media in Today’s Age: We are not well
Imagine for a second that a 6-year-old child is coming to see you to get some counseling. Full Story: Gold Country Media
SEARCH ENGINE
The Ultimate Guide to SEO in 2021
The millions of businesses who continue to see massive bottom-line growth through search engine strategies. Full Story: Business 2 Community
The problem with the ‘structured content’ mindset
As Google gets better at understanding content it will more important to focus on real readability metrics and not something fabricated by your favorite SEO tool. Full Story: Search Engine Land
20 of the Most Emotionally Engaging Christmas Ads of 2020 (So Far)
YouTube is a valuable marketing tool during the holidays. Watch some brands’ holiday video ads and gain valuable SEO insights from them here. Full Story: Search Engine Journal
Google can look into your past searches and recommend relevant results
Google Search is making improvements, mainly focused on linguistic ability, to provide conversational skills. Full Story: Digital Information World
MOBILE MARKETING
AI-enabled mobile app launched
Coimbatore-based Emerald Jewel Industry and IBM have launched an Artificial Intelligence (AI) enabled mobile application for Emerald’s B to B business in the country. Full Story: The Hindu
What Is the Future of Mobile Gaming?
It no longer comes as a surprise that mobile gaming is becoming more and more popular. Full Story: TechiExpert.com
5 Tips For Mobile Night Photography — How To Take Better Pictures With Your Smartphone At Night
Most modern smartphones let you take great pictures as long as there is enough light. When it comes to shooting at night, things get complicated. Full Story: Android Headlines
Telstra faces huge fine for exploiting Indigenous mobile phone customers
Telstra could be fined a massive $50 million after admitting it took advantage of vulnerable Indigenous customers by signing them up to mobile phone contracts they didn’t understand and couldn’t afford. Full Story: InDaily
DIGITAL SIGNAGE/ SCREEN MEDIA
Introducing DOOHshare: a new platform that makes consumers co-creators in advertising campaigns
Ever wonder what it would feel like to see your face or artwork on a billboard? Full Story: Bizcommunity.com
How Digital Signage CMS Streamlines Marketing Efforts
Today, most digital signage systems have content management software (CMS). This software allows users to manage their content from a single web interface. Full Story: CIOReview
EMAIL MARKETING
How To Choose An Email Marketing Platform
90% of marketing experts say email engagement is their primary method in measuring content performance. Full Story: Business 2 Community
The Covid-19 lockdowns reinforced the value of email marketing to small businesses
he demise of email marketing has been foretold many times over recent years, but nothing could be further from the truth when you look at the results that email marketing continues to generate for businesses up and down the country. Full Story: Stuff.co.nz
E-COMMERCE
Better Buy: Alibaba vs. Amazon
Which e-commerce and cloud giant is the better investment right now? Full Story: Motley Fool
How Technology Has Changed Consumer Behavior in Recent Years
Meta: Among other things, technology has changed customer buying patterns. So, let’s study how exactly gadgets have altered the way we consume products and services. Full Story: SWAAY
PUBLIC RELATIONS
Why Virtual Reality Is the Ultimate Public Relations Weapon
When expertly harnessed, this realm can be a vehicle for supercharging armies of everyday people who will rally around, vouch for and promote a brand. Full Story: Worth
Is It Really Worth It To Hire a Music PR Company?
Over the past two decades, dozens of my mastering clients have hired music PR companies to promote their music. Full Story: CelebrityAccess ENCORE
MARKET RESEARCH
Market research shows growth in gambling through easing lockdowns
The number of online active accounts grew by 7% and sportsbooks also saw an increase of 7% in the number of placed bets. Full Story: MaltaToday
Market research spending hit by pandemic
UK businesses reduced their spending on market research by 37% in 2020 due to the impact of the Covid-19 pandemic, according to Kantar’s Global business compass. Full Story: Research Live
WEB DEVELOPMENT
Who Is Responsible for Meeting Website Accessibility Compliance?
With more laws for website accessibility, the pressure to be compliant is ever-present. Here’s what you need to know and the steps you can take now. Full Story: Search Engine Journal
The Top Shopify Website Designers of 2020, According to DesignRush
Shopify has seen 218 million buyers across 175 countries in the last year alone. The eCommerce platform is widely used by online sellers internationally. Full Story: Global Banking And Finance Review
MARKETING AUTOMATION
Like everything living thing, growth occurs in all facets of human endeavor. Full Story: Forbes
5 things your company should know before investing in Artificial Intelligence
As this technology is applied to different business processes, its benefits become more and more apparent. Full Story: Entrepreneur
ANALYTICS & BUSINESS INTELLIGENCE
Boost Your Cloud Computing Knowledge Today
Make sure your cloud skills are sharper than ever with this discounted bundle. Full Story: MakeUseOf
Coronavirus quickly expands role of analytics in enterprises
Analytics, like just about everything else in 2020, was significantly affected by the coronavirus. Full Story: TechTarget
BRANDING AND DESIGN
Three Branding Assumptions to Avoid
Entrepreneurs are flooded with materials and advisors on how to develop an effective brand. Full Story: Entrepreneur
Startup branding 101: the psychology of colour, font & more
For many startups, it’s often too late when they realise that the product/service they are building cannot wave its magic with just a good logo and some marketing efforts. Full Story: EU-Startups
VOICE STRATEGIES
Beeb, how do you build the world’s first public service voice assistant?
Behind every voice assistant is a human being. Sometimes a whole lot of them. Full Story: Microsoft
Google and Amazon Roll Out Voice Assistant Upgrades
Nobody really talked to them when they entered the bar a few years ago. Now they’re smarter. Their squads (supported device ecosystems) are larger. Will anyone offer to buy them a drink now? Full Story: Morning Brew