By Integrated Marketing Platform | December 17, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How To Catch Busy Customers’ Attention: 13 Tips For Marketing Pros
Advertising is an excellent way to attract buyers, but unless you catch their attention, it’s like
2020 B2B Marketing Practices That You Should Keep (Or Adopt) In 2021
Many are ready to classify 2020 as “Annus horribilis” and pretend it never happened. Don’t get me wrong — I’m not about to proclaim that it’s been a banner year. Full Story: Forbes
The 2 Types of Authority All Businesses Need for Marketing Success
These two forms of authority will help you thrive in your business and build rapport. Full Story: Entrepreneur
Five things to include in your 2021 luxury brand marketing strategy
As 2020 draws to a welcome close, we all look forward to 2021 with renewed hope and optimism. Full Story: The Drum
5 Statistics That Show Why Video Marketing is Here to Stay in 2021
Are you looking for a sustainable marketing strategy that will yield significant results for your business in 2021? If so, look no further than video marketing. Full Story: Business 2 Community
How to Manage a Data-Driven Content Marketing Calendar
A well-planned content calendar is a must-have for marketers to make sure their campaigns are optimized and performing well. Here’s what you need to know. Full Story: Search Engine Journal
This platform is helping small businesses get more from their marketing dollars
Even in the best of times, it is hard for business owners to gain insight into customer behavior so that they can make better decisions. Full Story: VentureBeat
Content marketing? One of the best approaches to building your brand!
Content marketing? One of the best approaches to building your brand! Full Story: YourStory.com
SOCIAL MEDIA
Can social media save retailers and brands during the pandemic?
With shoppers still unlikely to spend hours in stores or malls, retailers and brands must reimagine the customer experience, pivoting to serve an online audience. Full Story: Digital Commerce 360
How to create an engaging social media profile for businesses
Social media has proven its worth as quality entertainment, the best leisure activity, and the best platform for business and brand endorsements. Full Story: AZ Big Media
Why simplicity is the way ahead for social media in 2021
In its Christmas 2020 advertising, retailer Very encourages us to embrace every single moment. Full Story: Creative Review
4 Creative Tools to Boost Your Social Media Branding Efforts
Your brand image rests on how customers perceive your business. Full Story: Business 2 Community
SEARCH ENGINE
2020 SEO Stats for YouTube & Video Marketing
If you’ve been putting off investing in video marketing as part of your overall digital marketing strategy, it’s time to get serious about it. Full Story: Business 2 Community
How Complicated Is Google’s Algorithm?
If you’re an SEO or a content marketer, you’ve probably heard of Google’s Algorithms, a sort of sophisticated system used to search out web pages using keywords contained in a query. Full Story: Omega Underground
10 Reasons Why SEO Doesn’t Work
SEO is a discipline that takes more time and focus than paid media and other quicker-to-launch and results channels. Full Story: Search Engine Journal
Why Your Company Needs SEO Now More Than Ever
In the digital marketplace, you need a way to make sure you are being noticed amongst your competitors. Full Story: IMC Grupo
MOBILE MARKETING
SMS marketing – when executed properly – can be one of the best and most reliable ways to connect with customers and offer a personalised experience. Full Story: Marketing magazine Australia
Revamping Your Mobile App? Consider Updating Or Adding These 15 Elements
The drive for businesses to create mobile apps to provide information and services to their customers has been around for a few years now. Full Story: Forbes
Netflix’s mobile app is getting an audio-only mode
Netflix has spent the better part of the past year bolstering its mobile app, a trend that doesn’t appear to be slowing down anytime soon. Full Story: TechSpot
How mobile has become the marketer’s resilient channel
Industry experts shared their insights on the growing adoption of mobile in business and how Covid-19 further accelerated the growth. Full Story: Exchange4Media
DIGITAL SIGNAGE/ SCREEN MEDIA
Lightbox OOH Video Network transforms vacant retail windows into digital signage
Lightbox OOH Video Network has announced its Lightbox Unlimited solution, powered by FrontRunner Technologies, that turns empty retail window fronts into digital signage. Full Story: Retail Customer Experience
ATM.TV to deliver DOOH advertising at 7-Eleven ATMs
ATM.TV, a digital content and brand advertising company, has entered an agreement with FCTI Inc. to provide advertising for displays above ATMs at more than 8,500 7-Eleven stores in the U.S. Full Story: Retail Customer Experience
EMAIL MARKETING
How to make the most of email marketing over the holidays – and best practices for 2021
With such an unpredictable year coming to a close, one thing is certain: this year’s festive season will pose an extremely unique set of challenges for marketers. Full Story: Marketing Tech
Six email marketing campaign ideas to finish 2020 and look to 2021
One idea is to look at your email marketing campaign as being something more than a last push for year-end sales. Full Story: Media Update
E-COMMERCE
E-commerce Marketing Tools to Grow Bigger Faster
In the world of digital marketing, there’s no such thing as a silver bullet that guarantees success. Full Story: TechDay News
Opportunities In eCommerce And Digitized B2B Payments
Best Buy is modifying some store formats and delivery functions to contend with eCommerce orders and a dramatic rise in curbside pickup amid the accelerated arrival of the digital-first economy. Full Story: pymnts.com
PUBLIC RELATIONS
The importance of PR to protect and enhance reputations in a crisis
The pandemic has led to a predicted 11.2% annual decline in UK GDP, according to the OECD, with almost every sector affected by coronavirus. Full Story: Global Banking And Finance Review
Is PR a part of your marketing plan?
When you think about all your practice marketing options, public relations may not be the first you think of. Full Story: Dermatology Times
MARKET RESEARCH
Market research spend slumps as shift to digital and Covid hit
With the coronavirus crisis causing marketers to pull back even further on market research expenditure, how can the sector rebound and stay relevant? Full Story: Marketing Week
Five Steps To Faster Market Research
In its traditional sense, research is synonymous with time. It takes time to thoroughly analyze markets and customers, document all your findings and then coherently present them with ample evidence. Full Story: Forbes
WEB DEVELOPMENT
Why You Should Choose Drupal for Your Next Web Development Project
Everyone can tout WordPress, but there are solid reasons why you may want to choose Drupal for your next web development project. Full Story: News & Features
4 Skills You Should Have Learned in 2020 to Grow Your Business
The world is changing rapidly. Back in 2001, most small businesses didn’t even have websites. In 2011, you still had to call restaurants to make delivery orders. In 2021, many Americans won’t even commute to a company office. Full Story: Entrepreneur
MARKETING AUTOMATION
How to Cut Back on Martech Bloat
A marketing technology stack, or martech stack, is the combination of software and services that brands use to build relationships with their customers at different stages of the customer journey across all of their channels. Full Story: CMSWire
Teaching artificial intelligence to adapt
Getting computers to “think” like humans is the holy grail of artificial intelligence, but human brains turn out to be tough acts to follow. Full Story: Science Daily
ANALYTICS & BUSINESS INTELLIGENCE
You’ve collected customer data, now what?
Data-driven insights for customer success requires a strategic approach beyond collection. Full Story: ClickZ
Top 7 Big Data and Analytics Mergers and Acquisitions of 2020
Big data and analytics mergers and acquisitions are increasingly common in what has become a very competitive vendor landscape. Full Story: Solutions Review
BRANDING AND DESIGN
Understanding Amazon’s ‘Brand Health’ Initiative
Amazon’s new A10 search algorithm ranks organic results, in part, on the “health” of a brand. Full Story: Practical Ecommerce
5 Ideas for Introducing Your Brand to the Foreign Marketplace
Regardless of whether you’re already doing business for some time or only thinking about starting your company or a new brand, internationalization is a great move to consider. Full Story: Daily Excelsior
VOICE STRATEGIES
The Smart Wife: Is your home voice assistant sexist?
Use a voice assistant? Is “she” a slave to white male prejudice? Full Story: Deutsche Welle
Alexa Makes Shopping Lists Sharable as Accessibility Feature
Amazon has made shopping lists made with Alexa sharable between contacts. The new feature is supposed to help those with disabilities or limited access to a grocery store during the ongoing COVID-19 health crisis work with those who help them get supplies. Full Story: Voicebot.ai