By Integrated Marketing Platform | December 30, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Paid Media Marketing in 2021: 8 Changes Marketers Should Make
A new year can mean a new paid media strategy. Learn eight changes marketing professionals must implement into their 2021 digital marketing plan. Full Story: Search Engine Journal
Marketing Mix: Leveraging the basics of digital marketing for SMBs
Without the foot traffic that main street businesses normally see, it is time for small- and medium-sized businesses (SMBs) to get creative in enabling your customer’s visualization of products and services online. Full Story: London Free Press
What To Consider When Preparing Your Marketing Strategy For 2021
For marketers, 2020 has presented unprecedented challenges. Full Story: Forbes
5 Affordable Marketing Tips for Startups
In this climate, every marketing tip can make or break a business. Find out more on affordable marketing tips that every startup should know. Full Story: Entrepreneur
Marketing and Sales technology enables companies to create better customer experiences across the customer lifecycle. Full Story: Diginomica
Trends that will dominate marketing in 2021
To be sure, 2020 has been a roller coaster of unprecedented changes as the Covid-19 pandemic wreaked havoc around the globe. Full Story: Pitch
How The Pandemic Is Bringing Us The Next Era Of Shopping
With consumer behavior irreversibly altered in 2020 by the global measures taken to curtail the Covid-19 pandemic, the critical question for retailers has now become one of adaptability and sustainability in a new environment. Full Story: Forbes
Trends That Can Move Your Business Forward in 2021
As small business owners think about 2020, the phrase “necessity Is the mother of innovation” has to be right up there alongside the pain, sweat and fear. Full Story: Entrepreneur
SOCIAL MEDIA
4 Reasons Your Business Needs to Take Advantage of Social Media
Long gone are the days of print, TV, and radio advertisements. Social media marketing is one of the biggest ways businesses reach current and potential customers. Full Story: South Florida Caribbean News
Steps to developing a strong social media strategy for your business
No business should be without a plan that dynamically places it on social media. Full Story: The New Times
3 Social Media Stocks That Could Keep Thriving in 2021
Social media has transformed the global society in the last two decades. Millennials have grown to rely on technology more than ever and resultantly seeking such platforms to express themselves or connect digitally. Full Story: Nasdaq
How To Boost Your Social Media Growth In 2021
The year 2020 has shown how vital and necessary social media marketing is in a brand’s growth. Full Story: Entrepreneur
SEARCH ENGINE
26 Business Review Sites Where Customers Rate You
A search engine optimization (SEO) professional who specializes in local SEO can help you with a local SEO strategy and explain more. Full Story: Small Business Trends
Structured Data and Its Impact on SEO
Structured data represent a standardized way of presenting information about a web page, its textual, and graphic content. Full Story: IMC Grupo
SEO Spam Links in Nulled Plugins
It’s not unusual to see website owners running things on a budget. Full Story: Security Boulevard
SEO 2020 Year in Review + 2021 Predictions
In this video, we are going to look back at how the SEO industry was impacted in 2020. Full Story: Business 2 Community
MOBILE MARKETING
The Top Mobile App Trends from 2020
COVID-19 dramatically impacted how we live, learn, work, socialize, shop, and entertain ourselves. Full Story: Business 2 Community
Mobile marketing creatives in 2020: trends, types, visions
Creatives in mobile marketing are the language that an advertiser speaks with their potential audience. The process of its design encourages a lot of discussions. Full Story: Pocket Gamer.Biz
Facebook to Add More Account Security Features for Mobile App Next Year
Facebook currently gives users the option to verify their account via physical security keys on computers. Full Story: NDTV
How to Build a Mobile App for Your News Website & Publication Business
As technology continues to dictate how we interact with one another and influence our purchasing decisions, one thing remains true: content is king. Full Story: TechPluto
DIGITAL SIGNAGE/ SCREEN MEDIA
Enhancing the Visitor Experience for Museums Through Digital Signage
Visitors entering museums need stream-lined ticketing options. Digital signage software that offers visitors an easy way to pay through kiosks speeds visitors along their way. Full Story: Audio Visual News Network
DOOH industry moves to standardize ad inventory
Six leading players in the highly competitive digital out-of-home space this week announced an initiative to standardize descriptions of screen and venue for ad inventory. Full Story: MarTech Today
EMAIL MARKETING
Key Insights: 2021 Strategic pearls on email and content marketing
Consumers are becoming more conscious of how they shop, with an increased focus on small, minority-owned, women-owned, and Black-owned businesses. Full Story: ClickZ
5 Perfect Times to Ask for Customer Feedback
Email marketing has a whopping 4,400% because it contains customers that genuinely care about your product or service. Full Story: Business 2 Community
E-COMMERCE
Taking Your eCommerce Site to the Next Level in 9 Simple Steps
Undeniably, the current pandemic has influenced many aspects of our lives, from the way we interact with others to how we conduct business. Full Story: Shiny Shiny
Consolidation In Ecommerce: It’s A Marathon, Not A Sprint
Growth all around also means companies are constantly looking to consolidate their position — both by bulking up and adding newer avenues of engagement and related monetisation. Full Story: Inc42 Media
PUBLIC RELATIONS
Top 5 PR Technology Tools to Spread your Word
In the most basic sentence, PR helps generate publicity to promote a business. These PR campaigns targets magazines or news articles or getting some coverage on a television show, podcast, or radio show. Full Story: MarTech Series
Is It Time to Hibernate or Accelerate Your PR Efforts?
Whether you are aggressively trying to grow your company or simply survive, these public relations strategies will help pay dividends for companies in both the short and long term. Full Story: Entrepreneur
MARKET RESEARCH
Top 5 trends and predictions for market research in 2021
What does 2021 look like for the market research industry? For over 20 years, market researchers have been under constant pressure to prove the value of our services, and nothing has changed in that regard. Full Story: AZ Big Media
A New Beginning For Market Research
Quality research is an essential investment for good decision making, but nevertheless it is a cost. Full Story: Forbes
WEB DEVELOPMENT
With the new year just days away, it’s a good time to consider the best ways to boost customer experience in 2021. Full Story: SmarterCX
4 cloud and data trends to look for in 2021
n the previous decade, when all the talk for 2020 was about the 5G revolution, IoT, distributed ledger technologies, and quantum computing, no one could have imagined the turbulence that lay ahead. Full Story: TNW
MARKETING AUTOMATION
Here’s what happened in the world of artificial intelligence in 2020
The year 2020 was long and treacherous, but the biggest bright spot for me was the official launch of Neural. Full Story: TNW
Conversational Artificial Intelligence Trends for 2021
AI and human collaboration is at the center of the trends to watch in 2021. Full Story: Interesting Engineering
ANALYTICS & BUSINESS INTELLIGENCE
What is business analytics? Using data to predict business outcomes
Business analytics is the practical application of statistical analysis and technologies on business data to identify trends and predict business outcomes. Full Story: CIO
BUSINESSES COPE WITH NON-TECH CHALLENGES OF BIG DATA ANALYTICS
On a massive scale, big data analytics technologies and techniques allow to analyze data sets and take away new information, which helps organisations make informed business decisions. Full Story: Analytics Insight
BRANDING AND DESIGN
The Importance of Branding for Small Businesses in 2021
Branding increases prestige, credibility, and notoriety in the marketplace. Full Story: BBN Times
As a nonprofit organization, branding may not be the highest of your priorities. Full Story: Business 2 Community
VOICE STRATEGIES
Alexa can hear and record what is typed in nearby devices, study finds
The research showed that PIN codes and text messages from recordings collected by a voice assistant located up to half a metre away can be extracted by cybercriminals. Full Story: The Hindu
Google Assistant Will Sing You a New Year Song, and It’s Terrible
Say ‘Ok Google, sing the new year song’ and prepare for the cringe fest. Full Story: NDTV