By Integrated Marketing Platform | January 08, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How To Make Marketing An Invaluable Function
At small and mid-sized businesses, the heads of marketing rarely receive performance-based compensation related to financial results or related to any quantitative metrics directly associated with company performance. Full Story: Forbes
4 Digital Marketing Mistakes to Avoid in 2021
The power of digital marketing needs no mention. Full Story: Business 2 Community
Why the time is right for augmented reality (AR) in marketing
As AR comes of age, it presents a wealth of opportunities for marketers that go far beyond face filters on social media. Full Story: ClickZ
What B2B marketers can look forward to in 2021
B2B marketers will become growth drivers, and will own the all-important digital journey. Full Story: MarTech Today
Six Influencer Marketing Trends To Watch In 2021
If there’s one thing we can probably agree on about 2020 and its impact on brands and consumers, it’s that last year was extraordinary — unprecedented even, although I think most of us are over that particular term. Full Story: Forbes
How to Build a Content Marketing Funnel That Will Drive Sales
Every marketer should live by the funnel. After all, why are we producing content? To generate leads, drive sales, and build authority. Full Story: MarketingProfs.com
Why Having A Digital Marketing Strategy Can Help Retailers Boost Sales During A Crisis
In the past, there was the brick-and-mortar approach through which retailers reached success by giving people a reason to visit the shop: Full Story: Forbes
7 Costly Misconceptions About B2B Content Marketing
B2B marketing has changed a great deal over the last decade (and arguably even more so over the last year). Full Story: CMSWire
SOCIAL MEDIA
Healthy Social Media Investment Is Happening—But It’s A Two-Way Street
The way consumers devour digital media today vaguely resembles a pit stop at a 7-11. Given a choice of Cheetos, cookies and soda, we gorge on all of it—then feel slightly ill. Full Story: Crunchbase News
A Gaming Company’s Guide To Effectively Leveraging Social Media
I’m excited to announce that I’m leading the reboot of A List Games, which Ayzenberg originally launched in 2011 as a digital game publisher. Full Story: AList
Social Media Collaboration: Easy Tips and Tools for Effective Teamwork
If you work in a social media team, you probably know how challenging it can be to keep everyone on the same page. Full Story: Business 2 Community
Facebook Tests New Post Composer to More Easily Add Recent Photos
This is a fairly minor update – and really, it seems like they should have gone this way a while ago. Full Story: Social Media Today
SEARCH ENGINE
Optimise your website with free SEO tools online
Who does not enjoy free stuff? But if you have just started a new E-commerce website or a blog then free stuff that increases the traffic on your website and helps you climb higher in the search engine result rankings sounds like a dream, right? Full Story: Forbes
YouTube Shares 3 Keyword Research Tips For Videos
YouTube answers questions about its algorithm and offers 3 keyword research tips for videos. Full Story: Search Engine Journal
What Instagram’s ‘keyword search’ update means for brands
Instagram has finally updated its ‘keyword search’ feature on the platform! Full Story: Media Update
WordPress All in One SEO Auto Updates Cause Backlash
Publishers complain about All in One SEO Plugin automatic updates. Full Story: Search Engine Journal
MOBILE MARKETING
13 Best Practices for Engaging and Retaining Mobile App Users
Everyone with a smartphone or tablet uses mobile apps, and businesses have increasingly seen the value in creating their own. Full Story: Built In
Here’s Why T-Mobile Stock Will See More Appreciation
Despite an impressive rise of 67% in the last one year, at the current price of $132 per share, we believe T-Mobile stock (NASDAQ: TMUS) is still undervalued. Full Story: Forbes
Facebook Gaming and Facebook IQ have released the findings of their ‘Games Marketing Insights for 2021’ report, looking at gaming activity on the platform. Full Story: MobileMarketing Magazine
Mobile Gaming Will Continue to Surge into 2021 with Superstar Influencers Leading the Charge
Perhaps unsurprisingly, the mobile gaming market hit record highs in 2020. Full Story: PRNewswire
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital signage market to see incremental growth following COVID-19
The digital signage market is expected to grow by $7 billion dollars from 2020 to 2024, according to a report by SpendEdge. Full Story: Digital Signage Today
How to Turn your Android Tablet into An Eye-Catching Interactive Digital Signage
Smartphones and tablets have gained momentum and the performance of these devices is incredibly impressive. Full Story: PhoneWorld Magazine
EMAIL MARKETING
Email Design 101: Best Practices for Email Marketing Design
Quality email design plays a major role when it comes to making email marketing work for you. Full Story: Business 2 Community
How Video Email Marketing Can Improve Your Restaurant Branding
There is no other visual that can communicate as effectively and quickly as video. Also, there is no other marketing medium that can reach your customers as best and as affordable as email marketing. Full Story: Modern Restaurant Management
E-COMMERCE
Thinking about putting your ecommerce business for sale? If you’d rather bring in a large sum of money now, instead of waiting for your business to generate that kind of profit, then selling is a good idea. Full Story: Ecommerce News
Outsell Your Biggest Competitors With These eCommerce Trends [2021]
Boy, 2020 has been quite a year, hasn’t it? The pandemic has resulted in significant changes on personal and business levels across almost every sector – and eCommerce is no exception. Full Story: Business 2 Community
PUBLIC RELATIONS
Crafting The Best Public Relations Strategy For Your Business
An FYI on PR that works for Y-O-U. Full Story: Entrepreneur
5 Lessons to Learn from Elon Musk’s PR Playbook
Make your next marketing campaign out of this world with these moves from Musk. Full Story: Entrepreneur
MARKET RESEARCH
Comprehensive Market Research Key to Success in Business
A comprehensive market research data acts as a major decision-making tool for entrepreneurs and investors to engage in profitable areas of business with chances of high return and low risk. Full Story: Digital Journal
A New Beginning For Market Research
Quality research is an essential investment for good decision making, but nevertheless it is a cost. Full Story: Forbes
WEB DEVELOPMENT
Upcoming Trends in Website Development
Technology continues to evolve rapidly, making things convenient, quick, and cost-effective for the end-user. Full Story: BBN Times
What to Look for in a Web Development Company for Your eCommerce Business
The eCommerce business sphere is extremely competitive. Full Story: HR News
MARKETING AUTOMATION
How to Market Like a Human in the Age of Automation
Does marketing automation make you feel like you’re nothing more than a “contact” or “lead” in a company’s CRM? Full Story: Business 2 Community
How Machine Learning is Changing Online Marketing
Among the major innovations in online marketing is the introduction of artificial intelligence tools to assist in streamlining advertising processes and make businesses more efficient. Full Story: ValueWalk
ANALYTICS & BUSINESS INTELLIGENCE
X Analytics: How Industries will continue to Benefit from Data Analytics?
Organizations of each technical field and non-natives are producing more data than ever before. Full Story: Analytics Insight
Data-driven 2021: Predictions for a new year in data, analytics and AI
Towards the end of each year, I receive a slew of predictions, from data/analytics industry executives and luminaries, focused on the year ahead. Full Story: ZDNet
BRANDING AND DESIGN
Predictable Branding Strategies for an Unpredictable Year
Currently, businesses are faced with multiple challenges. Losing market share, changing consumer behaviour, shuttered down stores are some of these challenges. The need of 2021 for brands will be to be noticeable. Full Story: Startup Fortune
Own Your Customer, Own Your Brand
Amazon founder Jeff Bezos has been quoted as saying, “Branding is what people say about you when you’re not in the room.” Full Story: Forbes
VOICE STRATEGIES
Lenovo Debuts New Amazon Alexa ‘Show Mode’ That Turns Computers into Smart Displays
Lenovo is blurring the line between computers and smart displays with the Amazon Alexa Show Mode introduced this week at CES 2021. Full Story: Voicebot.ai
The Data Lab Launches New BBC Partnership to Develop Voice Assistant Tech
New forms of conversational AI could significantly enhance audience experiences, the BBC believes. Full Story: DIGIT.FYI