By Integrated Marketing Platform | March 12, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Best digital marketing technology to embrace
More so, business owners can use the available technologies and establish a comprehensive marketing strategy from brand identity design to targeted. Full Story: Bizcommunity.com
ABM is not a replacement for your demand strategy
The B2B buying and selling process is now digital. B2B buyers (and your most coveted accounts) are in control and driving the process. Full Story: MarTech Today
Six Insights-Driven Best Practices For Sales And Marketing Leaders
B2B marketing and sales leaders are getting smarter. Full Story: Forbes
5 Make-or-Break Shifts in Digital Marketing to Be Aware of This Year
Increase customer trust and loyalty with these shifting-landscape strategies. Full Story: Entrepreneur
What Can We Expect From Experiential Marketing In 2021?
Experiential marketing, otherwise known as brand experiences or events, saw massive growth in the years leading up to the pandemic. Full Story: Forbes
The Circle Of Life (In Marketing): How CMOs Can Deliver Greater Value To The Enterprise
It’s no secret that chief marketing officers (CMOs) have a short shelf life at many organizations. Full Story: Forbes
Types Of Explainer Videos That You Can Add To Your Marketing Arsenal
Videos in marketing have a proven success due to their characteristics of breaking down complex ideas that are easier to comprehend for the viewers. Full Story:
Why is Digital Marketing the Future?
Digital marketing can take your company to the next level. Customer behavior accounts for marketing trends and these trends decide how various business entities work. Full Story: BBN Times
SOCIAL MEDIA
Top Ten Ways To Use Social Media To Make Your Book A Bestseller
Books don’t promote authors; authors promote books. An author who writes a book to promote their business needs to shine the spotlight on the book in hopes of gaining buzz. Full Story: Forbes
Three Reasons You Should Be Advertising On Social Media In 2021
There’s no doubt that the business and retail world is changing rapidly, and it’s up to each business to stay on top of current marketing trends or get left behind. Full Story: Forbes
50 Social Media Management Tools for Your Business
Social media marketing offers an easy and affordable way for businesses to communicate with customers. Full Story: Small Business Trends
Social Media Reminds Us of the Year That Wasn’t
Technology is designed to conjure up warm, fond memories. But the anniversary of lockdown has brought on a period of mourning. Full Story: WIRED
SEARCH ENGINE
Metrics for Measuring and Tracking SEO Performance
Incorporating SEO marketing strategies into your business plan is essential when you want to increase leads and sales. Full Story: News Anyway
Customer Personas Can Transform SEO, PPC and Content Marketing
New approaches to creating customer personas can help transform SEO, PPC, and content marketing. Read about ideas to use and gain new insight here. Full Story: Search Engine Journal
HOW TO FIND THE BEST KEYWORDS FOR SEARCH ENGINE OPTIMIZATION?
How to Find the Best Keywords for Search Engine Optimization? Full Story: Influencive
The importance of search engine optimization
What SEO is and why it remains important to government contractors? Full Story: Federal News Network
MOBILE MARKETING
Spotify’s mobile app now supports 36 new languages, including many Indic ones
It’s been slightly over two years since Spotify entered the Indian market. Full Story: XDA Developers
Mobile spending surges bringing big changes for retailers in 2021
While it’s no secret that most Americans have been glued to their phones for years, the pandemic only seems to have heightened that — and it’s dramatically affecting how we spend. Full Story: Retail Customer Experience
Mobile devices could help drag SMBs out of the pandemic slump
As UK businesses enter the post-lockdown recovery phase, they are turning to various technology solutions to help them move out of the pandemic slump. Full Story: ITProPortal
75% of US has 5G coverage, but only 8% of mobile subscribers have a 5G phone
Expert discusses the challenges 5G has faced and what to expect in the next few years. He says 6G is still just a concept. Full Story: TechRepublic
DIGITAL SIGNAGE/ SCREEN MEDIA
Netpresenter intros digital signage at home offices
Netpresenter has introduced its digital signage solution that can turn idle screens at employee’s desks into digital signage screen. Full Story: Digital Signage Today
11 Strategies to Leverage Digital Signage to Boost Sales
Digital signage has numerous benefits and advantages. Full Story: TechiExpert.com
EMAIL MARKETING
Super Charge Your To-Do List By Following These 3 Golden Rules
For many busy professionals—whether we’re using an app or a sticky note—the simple to-do list is one of our most powerful weapons to keep ourselves organized and track our progress throughout the day. Full Story: Forbes
How email can help businesses to scale during economic uncertainty
Despite economic and environmental challenges in 2020, the reality is many businesses are still succeeding due to innovative shifts in marketing strategies. Full Story: Marketing Tech
E-COMMERCE
A retailer’s guide to overcoming cross-border ecommerce hurdles. Full Story: Digital Commerce 360
How is AI Redefining the Future of eCommerce Industry
Years back, the world was completely unaware of the success of AI in the eCommerce industry. Full Story: ReadWrite
PUBLIC RELATIONS
16 Career Tips For Newcomers To The World Of PR And Communications
Being new to the world of communications and public relations can feel overwhelming. Full Story: Forbes
15 Tips For Using Company Research And Infographics In PR Pitches
In the world of public relations, your pitch is only as good as it is unique and valuable to a media outlet and its audience. Full Story: Forbes
MARKET RESEARCH
Daily Market Comment – Wall Street hits new records but euphoria fades as yields rise
The battle between growing economic optimism and concerns of monetary policy normalization continues to rage in financial markets. Full Story: XM
WEB DEVELOPMENT
An application architect’s chief roles and responsibilities
With the emergence of complex enterprise software, the definition of “architect” is now often applied to highly experienced IT professionals who offer the same types of skills in software environments. More specifically, application architects play a vital role in the design, implementation and analysis of all software projects. Full Story: TechTarget
Save 98% off the Complete Become a UI/UX Designer Bundle
Today’s highlighted deal comes via our Online Courses section of the Neowin Deals store, where you can save 98% off the Complete Become a UI/UX Designer Bundle. Full Story: Neowin
MARKETING AUTOMATION
How artificial intelligence in ecommerce market has swept the age old customer service
It’s no doubt that artificial intelligence has taken its firm position in every industry, making processes efficient and convenient than ever before; ecommerce of course is no exception. Full Story: DATAQUEST
How To Use Tech To Differentiate Yourself In The Service Industry
The service industry is changing considerably because of the newfound focus on remote work and virtual meetings. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
WHAT IS AD HOC FINANCIAL ANALYSIS, AND WHAT CAN IT DO FOR YOUR BUSINESS?
Ad hoc financial analysis is a subset of self-service business intelligence systems known collectively as “ad hoc analysis.” Full Story: Analytics Insight
How Advanced Data Analytics Powers Organizations’ Missions
As Big Data applications become more widespread, businesses still on the sidelines find themselves at a disadvantage, experts say. Full Story: BizTech Magazine
BRANDING AND DESIGN
The role of fonts in marketing and branding
Our font says everything about your brand. Alongside the colors, words, and shapes you use, the typeface you select can convey a particular mood or articulate a certain message. Full Story: thedailyguardian.net
6 Tips for Broadening Your Customer Reach and Improving Performance
Customer reach refers to your brand’s visibility and reach. This encompasses a wide range of strategies and yields a domino effect in terms of sales and revenue. Full Story: Business 2 Community
VOICE STRATEGIES
Conversational AI: Time for a Serious Talk
Voice is about to become a competitive differentiator. Full Story: CDOTrends
Let’s talk: The tech moment of voice is here
A company’s voice strategy will only be as successful as its IT infrastructure: voice responses and engagement happen in real-time. Full Story: Financial Express