By Integrated Marketing Platform | May 06, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
A Lesson In Marketing Agility: Surviving Travel’s Turbulent Recovery
As 2021 pushes on and vaccines are on their way around the globe, the end is in sight for this pandemic if you use a long lens. Full Story: Forbes
15 B2B Technology Marketing Trends To Watch In 2021
As technological innovations continue to transform the B2B marketing landscape, it’s crucial for communications teams to keep up with industry trends to remain competitive. Forbes
How advertising and marketing trends in shopping malls have evolved
When we speak of a great revenue stream, a large part of the figures is often attained from marketing and advertising strategies or partnerships. Full Story: YourStory
How influencer marketing is creating the new shop window – and how retailers must react
Bricks-and-mortar retail has had a horrid 12 months. Although restrictions are now being lifted and we’re starting to see a glimmer of the much-vaunted economic bounce back, there is still a lot of uncertainty. Full Story: Marketing Tech News
Measuring Content Marketing ROI Made Simple for Marketers
Have you ever tried calculating your content marketing ROI? Full Story: CustomerThink
7 Advertising & Marketing Trends in Banking for 2021
Choosing the right channel at the right time, with the right message for the right customer is critical for bank and credit union marketers, especially as fintech competitors aggressively advertise. Full Story: The Financial Brand
B2B Buyers Are Back: Three Ways Your Marketing Team Can Profit
Even as B2B marketers breathe a sigh of relief from the peak of the pandemic’s early disruption, for many, their work to recover and readjust is just beginning. Full Story: MarketingProfs
The rise of influencer marketing and its effect on digital marketing
More businesses are planning to invest a larger part of their marketing budgets on more relatable, branded content and influencer marketing. Full Story: The American Genius
SOCIAL MEDIA
How to Integrate the Social Media Strategy of Your Small Business With An Omnichannel Approach
Did you know that 86% of people expect conversations with agents to move seamlessly between channels? Full Story: Small Business Trends
9 Ways To Use Meal-Based Marketing Throughout The Sales Funnel
Let’s face it: “Zoom fatigue” is real. People are experiencing virtual burnout, yet every day, they wake up to more emails for virtual engagement. Full Story: Demand Gen Report
Five evergreen hashtags to include in your social media strategy
Brands use all kinds of hashtags on social media each and every day, but there are certain ones that can always be counted on to get your audience engaging with your posts. Full Story: Media Update
Utilising Social Media as a Networking Tool
Your online personal brand is a key tool in your networking arsenal. Full Story: Real Business
SEARCH ENGINE
How to Use Voice Search SEO to Boost Your Business
When you’re thinking of a Search Engine Optimization (SEO) strategy, you probably have images of blog posts and site headings in your mind. Full Story: Business 2 Community
9 Journalism Tactics That Work for SEO Content Writing
Engagement is a top priority in journalism. The same can be said for SEO. Use these 9 proven journalism tactics to improve your SEO content. Full Story: Search Engine Journal
10 Steps to Help You Turn Client Testimonials Into SEO Wins
Client testimonials, an essential part of any marketing strategy, are a goldmine of intelligence. Make them part of your B2B SEO playbook. Full Story: Search Engine Journal
Your eleventh-hour SEO intel on Google’s Core Web Vital metrics
With page experience a definite search ranking signal moving forward, improving web performance and optimizing rich media becomes even more important to business success. Full Story: MarTech Today
MOBILE MARKETING
Guide for Developing Startup Mobile App with Flutter
The open-source Flutter SDK is a Google UI toolkit that creates attractive, natively compiled mobile apps, from a single codebase. Full Story: Appinventiv
Need Of The Hour: Why does your business need a mobile app in 2021?
E-commerce mobile apps lend a helping hand and also enable startup and small-scale companies to change the way in which they connect with their customers. Full Story: The Financial Express
10 Coolest Mobile App Development Tools Of 2021: The Mobile 100
We round up the top platforms for the creation of business mobile apps, including low-code and no-code development tools. Full Story: CRN
App Store Optimization – 3 key iOS 14.5 changes to know
Apple recently rolled out its much-anticipated iOS update, iOS 14.5, and new rules for data collection and measurement have left many developers unsure of how to navigate these new policies. Full Story: Mobile Marketing Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
The Future of Digital Out of Home Advertising
There remains a huge opportunity to market to consumers on the go, and a whole industry has risen to meet that demand. Full Story: MarketScale.com
ScreenBeam partners with Carousel Digital Signage
US-based Carousel Digital Signage has partnered with ScreenBeam to keep meeting spaces and classrooms alive with digital signage content while screens are idle. Full Story: AV Magazine
EMAIL MARKETING
Should I Use a Separate Domain for Marketing Emails?
“We’ve been told that we should use a separate and unique domain for email that’s different from our main Web domain. Is this something you’d recommend?” Full Story: Business 2 Community
How to Maximize the Value of Your SMS Strategy
In today’s digital landscape, there are countless ways to reach your target audience. While many of these strategies are different, like email and social media, there are overarching parallels. Full Story: Business 2 Community
E-COMMERCE
COVID-19, One Year Later: How COVID-19 Changed the E-Commerce and Logistics Landscape
The role that technology played in allowing the industry to navigate its way through everything has been remarkable. Full Story: Supply and Demand Chain Executive
Funding Options For Thriving E-Commerce Businesses
Cash flow is the lifeblood of business. According to Fundera, 29% of businesses fail because they run out of capital. Full Story: Forbes
PUBLIC RELATIONS
Secrets Behind the Most Successful PR Campaigns
How to use publicity campaigns to go viral and boost business. Full Story: Entrepreneur
Tech startups turn to digital PR platform for media exposure
Digital PR platform Newspage helps early-stage tech startups with limited resources increase their visibility to journalists and news organisations. Full Story: Computer Weekly
MARKET RESEARCH
How marketers find game-changing opportunities using market research
Marketing is about accuracy. It’s the science of finding and acquiring customers with a cost-effective strategy. Full Story: The Business Journals
How Agile Market Research Will Turbocharge Marketing Content In A Post-Pandemic World
I’ll admit to bias on this one, but I believe the role of CMO is among the toughest in the C-suite—and the last 15 months didn’t exactly grease the wheels for marketing chiefs. Full Story: Forbes
WEB DEVELOPMENT
How To Promote Your Website And Get Target Audience On Your Side
It is important to know how to promote your website and drive traffic to your site. There are many ways on how to promote your website that can be implemented to increase website traffic. Full Story: Global Banking & Finance Review
4 Ways to Get More Website Traffic
How to promote your website is the most important thing for anyone who owns a business on the internet. Full Story: Global Banking & Finance Review
MARKETING AUTOMATION
A Guide to How AI Can Help Brands with Influencer Marketing
Despite the influencer marketing industry really taking off, it still takes time and effort to make influencer marketing work for brands. Full Story: Talking Influence
HOW ARTIFICIAL INTELLIGENCE IS REVOLUTIONIZING THE ADVERTISING INDUSTRY
The implementation of artificial intelligence (AI) in advertising has transformed the industry by curating content, automating online bidding, displaying data driven ads and maximizing broadcast and streaming revenues. Full Story: BBN Times
ANALYTICS & BUSINESS INTELLIGENCE
Can Low- and No-Code Platforms Turn Marketers Into Data Scientists?
The global low-code development platform market is predicted to generate $187.0 billion by 2030, rising from $10.3 billion in 2019, according to a November report from ResearchAndMarkets. Full Story: CMSWire
How Data Can Drive Growth For B2B Marketers In 2021 And Beyond
The 2021 outlook is one of growth. Consider our current state: projected GDP growth, increasing vaccination availability, the imminent reopening of the economy, favorable interest rates, plus many more signs of an upswing. Full Story: Forbes
BRANDING AND DESIGN
The Best Free Graphic Design Software: 6 Apps Everyone Should Use
If you’re designing on a budget, you’ll want to check out these free, yet full-featured graphic design programs. Full Story: MakeUseOf
Five Tips For Building Brand Partnerships
We often start out thinking that we can grow our brand without partnering with other companies. Full Story: Forbes
VOICE STRATEGIES
Voice technology for the next generation
Voice technology has been gaining steady popularity in recent years, from smart speakers in homes to voice control in cars. Full Story: TechTalks
How to switch between Google Assistant and Alexa on your Sonos speaker
A handful of Sonos smart speakers can work either of the two most popular voice assistants. Full Story: Gearbrain