By Integrated Marketing Platform | May 24, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Three Tips For Nailing Your Midmarket Marketing Strategy
Getting the midmarket right is so important from a broader business perspective. Full Story: Forbes
Got Marketing? How Marketing Can Add More Value To Your Organization
I have a simple assessment that you can use to quickly understand whether you use true marketing at your company or not. Full Story: Forbes
What Should an Inbound Marketing Consultant Do?
Inbound marketing is not simply a copy-and-paste, one-size-fits-all way to generate business. Full Story: Business 2 Community
How a Little Marketing Push Can Equal a Big Revenue Bump
Do you know where your customers are? Full Story: Entrepreneur
5 Worst Marketing Mistakes Businesses Make
For you to connect to the right people, get the right customers, and have everyone talking about your company, you need a strong marketing campaign. Full Story: Influencive
How Remote Work is Reshaping Marketing Culture for the Better
Now that the United States is safely re-opening, organizations are navigating how to support employees as they return to the office – or choose to remain remote permanently. Full Story: Business 2 Community
Why online marketing is good for your business?
Online marketing was once only a new and distinct technique to market. It developed a new way of media through which to sell products and services. Full Story: Vents Magazine
Importance Of Influencer Marketing
Every business out there wants to succeed. They want the world to know about what they are selling and catch their attention. Full Story: Omega Underground
SOCIAL MEDIA
Social Media and Misinformation
Facebook and other platforms are impelled by user engagement. Full Story: InsideSources
To share or not: Understanding social media and its ramifications during a pandemic
She shares how social media can be used as an effective tool of communication during a pandemic. Full Story: Business Insider
The Difference Between Social Media and Digital Marketing
It is important to understand the differences between Social Media and Digital Marketing, so people can go to the right resources for their campaigns. Full Story: Business 2 Community
Social Media Has Over-Promised, But Under-Delivered For Retailers. Here’s The Fix.
Over 70% of businesses surveyed rely on social media for customer engagement, compared with 61% for email, 27% for TV/radio advertising and 24% for print ads. Full Story: Forbes
SEARCH ENGINE
SEO vs. PPC: Which Produces Higher CVR and More Leads?
When it comes to marketing in online forums, it helps to understand the processes thoroughly to achieve the best results. Knowing how to run a successful business involves focusing on the basic elements and ensuring that their use is maximized. Full Story: WRCBtv.com
A Guide To Core Web Vitals: What Small Businesses Should Know For Improving SEO
Search engine optimization is mainly for improving the quality of your website and, in turn, offering a good user experience. Full Story: Forbes
SEO Backlink Strategy for Small Businesses
Why does a small business need a backlink strategy? Because the quality of your backlinks demonstrates the kind of neighbourhood you hang out in. Full Story: Business 2 Community
Why You Should Never Invest in Cheap SEO For Your Business
When looking for SEO services to hire, it can be tempting to choose the one that quotes the lowest. But this one move has the potential to destroy your business. Full Story: Tech Times
MOBILE MARKETING
15 Must-Have Features Of A Successful, User-Friendly Mobile App
The online marketplace never closes. These days, if your business is to succeed at engaging and keeping customers, it’s essential that the public be able to shop with, learn about and interact with your company 24/7. Full Story: Forbes
Mobile Marketing: Why You Need To Invest In It Today!
Compare us today from a decade ago in 2010, and you’ll notice how dependent we’ve all become on our smartphones. Full Story: Business 2 Community
Data of more than 100 million Android users exposed by mobile app developers
Researchers at Check Point Research analyzing Android apps have discovered serious cloud misconfigurations leading to the potential exposure of data belonging to more than 100 million users. Full Story: Security Magazine
Mobile app growth up by 31% according to new report
Marketing analytics platform Adjust has released a new report that finds mobile app growth is up by 31% in 2021. Full Story: IT Brief NZ
DIGITAL SIGNAGE/ SCREEN MEDIA
Acquire Digital debuts upgraded website
Digital and self-service signage maker Acquire Digital has upgraded its website to provide a streamlined view of all its content and diverse project lineup. Full Story: Digital Signage Today
How Rising Trend of Online Advertising Drives the Digital-Out-Of-Home (DOOH) Market Growth?
The researchers have intelligently made analysis and forecasts of the future growth by taking the past performance and data into consideration. Full Story: openPR.com
EMAIL MARKETING
5 Marketing Ideas to Go From a Procrastinator to Productive
Building the brand becomes easier when you have email marketing strategies. You can rest assured about boosting customer retention while building loyalty. Full Story: Business 2 Community
Need More First-party Leads? Grow Your Email List
The elimination of third-party cookies and the removal of auto-tracking on Apple iOS devices has marketers scrambling. Full Story: Practical Ecommerce
E-COMMERCE
Five Things You Need to Know to Start Your Day
Bitcoin’s wild price swings keep investors on edge. Mile-high drama as Belarus forces airliner to land. Cannibal mice are threatening Sydney. Here’s what you need to know to start your day. Full Story: Bloomberg.com
Social ecommerce ramps up online sales
Covid-19 has been one of the main reasons for digital transformation across many markets, particularly in the e-commerce space. Full Story: The Media Online
PUBLIC RELATIONS
The role of public relations is crucial to building and maintaining a good reputation for a company, yet there’s often confusion surrounding what exactly it does. Full Story: Forbes
How to win at gaming PR – forget tech, it’s all about humans
In this period of digital-dominant communications, what’s the secret to creating a successful PR campaign? Full Story: The Drum
MARKET RESEARCH
Is a market research company a processor or controller under the GDPR?
A controller refers to the entity that determines the “purpose and means” of how personal data will be processed. Full Story: Lexology
WEB DEVELOPMENT
10 Best SEO-Friendly Alternatives to WordPress Websites
Looking for an SEO-friendly alternative to WordPress for your new website? See the features, pros, and cons of the top 10 competitors. Full Story: Search Engine Journal
10 Ways To Leverage Technology For A Successful Home-Based Business
With so many people accustomed to working in remote environments, businesses no longer need a centralized location to find success. Full Story: Forbes
MARKETING AUTOMATION
Digital Ways to Keep a Good Track of Your Business During Pandemic
Tracking your business has always been an important factor, but amidst the covid pandemic, it has become more crucial. Full Story: Business 2 Community
Key Benefits Of Predictive Analytics
Predictive analytics can help companies boost their marketing results in a variety … Full Story: CIO Applications
ANALYTICS & BUSINESS INTELLIGENCE
‘Assisted Conversions’ in Google Analytics Are Attribution Gold
Google Analytics “Assisted Conversions” reports are hidden attribution gold deep in the platform’s conversion analysis tools. Full Story: Practical Ecommerce
Business Intelligence: What makes it a crucial factor for an enterprise’s success?
Enterprises need to choose the right combination of business intelligence tools or platforms that will best suit their organisational needs. Full Story: YourStory
BRANDING AND DESIGN
The Misunderstood Role of Personal Branding Within Organizations
How your employees portray their involvement and build a personal brand within your company can be as influential as the organization’s marketing efforts. Full Story: Entrepreneur
Why Is Brand Affinity So Important For Affiliate Programs?
Have you ever noticed that you have more of an affinity for certain products over others? Full Story: Forbes
VOICE STRATEGIES
Google’s Artificial Intelligence Voice Assistant Bests Siri, Alexa
Google Assistant has the most accurate artificial intelligence capabilities for providing medication information, with Siri and Alexa making swift improvements. Full Story: HealthITAnalytics
Do chatbots need to be more likable?
Across three studies with 300 participants in the U.S., researchers tested reactions to AI-bots with the same underlying functionality but different descriptions. Full Story: RetailWire