By Integrated Marketing Platform | June 07, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Four digital marketing myths debunked
Digital marketing has become increasingly essential as the world shifts from analogue to digital. Full Story: ZAWYA
The rise of cause marketing and its importance
The way that companies do business has changed for the foreseeable future. Full Story: Bizcommunity
If You’re Using These Marketing Tactics, You’re Hurting Your Brand’s Credibility
You’ll need good marketing to increase sales in your business, so have a solid strategy. Full Story: Entrepreneur
Perhaps a question you’ve asked yourself a few times. Full Story: Dynamic Business
4 Tips to Win With Content Marketing
This is a phrase you have probably heard hundreds of times as it pertains to marketing strategy. Full Story: Business 2 Community
How to Tap Into the Rise of Online Word of Mouth Marketing
Word of mouth marketing is by no means a new concept, and it’s one that lives on to this day. Consumers now have social media and online review sites as avenues to air out grievances or share pleasant experiences with a brand. Full Story: Business 2 Community
Authentic Stock Images and Video Can be Exactly What Your Marketing Needs
Business marketers can access high-quality stock graphics with iStock. Full Story: Entrepreneur
4 Steps to Assemble a Solid Content Library for B2B Content Marketing Efforts
Content marketing is an important aspect of any integrated marketing campaign. Full Story: Business 2 Community
SOCIAL MEDIA
3 Powerful Tips to Make Your Social Media Marketing More Effective
Social media is no longer used just for the purpose of socializing. Over the years it has evolved into a powerful marketing platform and marketers are thoroughly taking advantage of it to boost their conversions. Full Story: Business 2 Community
100 Social Media Marketing Statistics You Should Know
Over the recent years, the growth of social media has made it clear that these modern communication platforms should be part of any company’s primary marketing channels. Full Story: 99signals
What Is Hidden Behind Social Media Images, and Why Are Brands Hunting For It?
The majority of social media content is visual, with users uploading over 3.2 billion photos every day. Full Story: Social Media Today
The Significant Role Social Media Plays For Your Business
Social media has become one of the most vital things for your brand nowadays. Full Story: CustomerThink
SEARCH ENGINE
SEO Best Practices to Boost Your Lead Flow from Search
Search engine optimization is a vital component of any winning digital marketing strategy, and it can yield substantial long-term results if you do it right. Full Story: socPub
Google on How to Use Keywords in Content
Google’s John Mueller answered whether targeting keywords in H1, Meta tags and on-page was out of date because of all the advances in search. Full Story: Search Engine Journal
Keyword insights for Google Smart Shopping is back
A new method for an automated and structural collection of crawl data. Full Story: Search Engine Land
Google Can Forward Ranking Signals Without A 301 Redirect
Google is capable of forwarding ranking signals from one URL to another without a 301 redirect in place. Full Story: Search Engine Journal
MOBILE MARKETING
The dos and don’ts of SMS marketing
Podium regional sales director Sean Smit explained SMS marketing offered numerous advantages to agents. Full Story: Elite Agent
Twitter Tests Making Spaces More Prominent In Its Mobile App
Twitter has started to test a new design on its mobile app that puts Twitter Spaces center-stage in its bottom navigation bar. Full Story: WeRSM
6 Ways a Nonprofit Can Use SMS Marketing
All nonprofits can agree that engaging with their base is key to their success. SMS marketing is one way to communicate with your contacts in a way that feels more personal than an email blast or robocall. Business 2 Community
CommerceCo Recap: SMS Marketing Fundamentals
Text messaging can be among the most productive retail marketing channels, provided the workflows are automated and the performance is tracked. Full Story: Practical Ecommerce
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital signage made easy: Finding the right OS
Organizations of all sizes and types are adopting digital signage to accelerate their digital transformation in a fast-paced changing world. Full Story: Digital Signage Today
Has the pandemic changed expectations of digital signage?
Post pandemic, companies are remodelling physical spaces to create larger ones for in-person interaction that complies with safe distance rules. Full Story: AV Magazine
EMAIL MARKETING
Five Tips To Grow Your Email List In 2021
While current marketing trends seem to be hyper-focused on social media, research shows that good old-fashioned email is still considerably more effective at capturing online leads than popular platforms like Facebook and Instagram. Full Story: Forbes
How AI Is Addressing The Enterprise Email Overload Problem
Personalization is key to an effective email marketing strategy, and it goes much deeper than demographics. Full Story: Forbes
E-COMMERCE
Digital and e-commerce trends continue to shape retail
Think of any retail industry trend on the rise prior to 2020, and it was more than likely accelerated by the COVID-19 pandemic. Full Story: BizTimes
The 3 Common Mistakes of Ecommerce Launches
The effort required by shoppers to locate and purchase goods on an ecommerce site directly affects conversions. Full Story: Practical Ecommerce
PUBLIC RELATIONS
600 Million Views: The Free PR Marketing Hack Anyone Can Use
Distel’s 92 photos, available on his Unsplash account, have been downloaded over 5.5 million times and viewed over 600 million times. Full Story: Forbes
The Role of Public Relations Leadership on Organizational Growth
Owing to different important functions of public relations in the community, various definitions from various academicians, especially from the social sciences, have been developed. Full Story: BusinessMole
MARKET RESEARCH
How to Do Market Research and Level Up Your Business
Conducting market research is a core component of any effective marketing strategy. Full Story: Business 2 Community
WEB DEVELOPMENT
Top 15 Databases to Use in 2021 and Beyond
Digital transformation, regardless of whether a private venture or large organization, has empowered companies to produce information at every touchpoint. Full Story: Appinventiv
Eight ways to help your website drive more sales
One of the best things to come out of Covid-19 (for small business owners) was the move of so many businesses to online. Full Story: Stuff.co.nz
MARKETING AUTOMATION
4 Ways Artificial Intelligence Helps Sales Teams
Having a hard time boosting your team’s sales for the month? Or are you a business owner who’s considering the use of artificial intelligence in improving your company’s sales? Full Story: Technotification
7 Tips to Successfully Use Stock Images in 2021
Also, with the rise of Artificial Intelligence that helps to automate content … or add your signature font like one of the marketing agencies did with this stock photo. Full Story: Business 2 Community
ANALYTICS & BUSINESS INTELLIGENCE
3 Questions Every Data-Driven Company Needs to Ask
Think along the lines of becoming human-driven, but data-informed. Full Story: Built In
Marketing the Future: How Data Analytics Is Changing
Data analytics helps marketers learn about their customers with target precision, from the movies they watch on Netflix to their favorite scoop of chocolate ice cream. Full Story: Knowledge@Wharton
BRANDING AND DESIGN
Amazon Is No Longer the World’s Most Valuable Brand. Here’s What Is
It’s still a powerhouse in second place, but no longer the top global brand. Full Story: The Motley Fool
Brand Trust Is Built On The Cause Consumers Care Most About: Themselves
After one of the more tumultuous years in American history, rocked by the triple whammy of the pandemic shutdown, wide-spread social unrest and a deeply contentious presidential election, it is no surprise that American’s trust in institutions has eroded sharply. Full Story: Forbes
VOICE STRATEGIES
Microsoft’s $19.7 billion purchase of Nuance just took a major step
Microsoft announced a massive $19.7 billion purchase of Nuance earlier this year, and the deal is now one step closer to going through. Full Story: Windows Central
Voice assistant takes orders from McDonald’s drive-thru customers
Visitors to the McDonald’s drive-thru might soon be talking to a robot instead of a person when they place their orders. Full Story: RetailWire