By Integrated Marketing Platform | September 08, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Putting people at the heart of digital marketing
Marketing automation has been powering digital marketing for decades now, helping businesses to personalise campaigns and to aim the right messages at the right people. Full Story: Information Age
5 Key Strategies to Maximize Your Institution’s Marketing Reach & Impact
Finding the right balance will grow both their brand and their business. Full Story: The Financial Brand
12 Benefits of Influencer Marketing that Every Brand Should Know
As platforms become more creative, establishing whole new ecosystems and new artistic movements of their own … Full Story: Social Media Today
Organic content is far from dead
I hear all the time in agency-land that organic content is dead. Full Story: Marketing Mag
How to Calculate the ROI of Influencer Marketing Campaigns
It’s important to know how much is spent on Influencer Marketing to see if your efforts are worth it. Find tips and the formula here. Full Story: Search Engine Journal
10 Ways To Adapt & Thrive In Today’s B2B Marketing World
New social norms, behaviors and technologies are just a few ways that the Covid-19 pandemic forever altered our lives. Full Story: Demand Gen Report
Top 7 Content Marketing Solutions
Effective content marketing is a central piece of any successful digital marketing strategy. Full Story: Business 2 Community
A 4-Step Guide to Writing Content that Achieves Your Marketing Goals
When it comes to content, you may think you already know it all. While there are countless tutorials and how-to tips out there, I’m here to tell you that there’s always more to learn. Full Story: Inc. Magazine
SOCIAL MEDIA
Three Key Elements Of Well-Performing Social Media Advertisements
With all the commotion on social media, there’s no doubt that it’s becoming increasingly harder for brands to stand out among the noise and penetrate their target markets. Full Story: Forbes
How This Social Media Strategist Is Sparking Joy With Her Bread Brand, Challah Dolly
For Dolly Meckler, founder of Challah Dolly, the Jewish High Holiday season that includes Rosh Hashanah (which is the Jewish New Year) Full Story: Forbes
The playbook is changing for some small businesses and digitally native brands looking to get in front of shoppers via social media platforms. Full Story: Forbes
3 Key Steps Towards Maximizing Your Social Media Marketing Approach
But it’s one thing to say ‘go build a social media presence’ and another thing altogether to do it. Full Story: Social Media Today
SEARCH ENGINE
10 Unique & Free Keyword Research Tools You Didn’t Know You Needed
Keyword research tools are a great source of insight for marketers. These 10 are great options to use – and they’re free! Full Story: Search Engine Journal
No-Click Search Results: An SEO Debate Continues
If an online search doesn’t result in a click, did the search ever happen? Search engine optimization is a primary area of focus for digital marketers. Full Story: CMSWire
4 ways to use local SEO to attract more patients
The typical healthcare consumer’s journey often begins with extensive research. In fact, search engines drive 3 times more hospital visits than nonsearch visitors. Full Story: Optometry Times
What is SEO role in helping small businesses flourish in market?
SEO as a new-age digital marketing tool has gained prominence over the years. Full Story: Techiexpert.com
MOBILE MARKETING
5 Mobile Marketing Campaigns for Better User Engagement
Various mobile marketing campaigns can be used by marketers to increase sales and profits. Full Story: Martech Outlook
Microsoft launches a personalized news service, Microsoft Start
Microsoft today is introducing its own personalized news reading experience called Microsoft Start, available as both a website and mobile app … Full Story: TechCrunch
Dating Mobile App Development: This Is What Lonely People Need
First, let’s take a look at three of the most interesting (and popular) solutions. Full Story: TechBullion
Google is shutting down its Android Auto mobile app in favor of Google Assistant
Android 12 will mark the end of the stopgap app. Full Story: The Verge
DIGITAL SIGNAGE/ SCREEN MEDIA
Getting started with programmatic DOOH – what brands and agencies need to know
According to the Interactive Advertising Bureau (IAB), interest and investment in Digital Out of Home (DOOH) advertising is on the rise. Full Story: Marketing Mag
Digital signage opportunities endless in immersive experience industry
Not to get too philosophical, but experience is everything, isn’t it? Full Story: Digital Signage Today
EMAIL MARKETING
7 Effective Email Marketing Practices for Franchise Development Success
As record numbers of people look to the proven systems of franchising for their next opportunity, it’s time to be bold and authentic with your franchise sales. Full Story: Franchising.com
Five Email Marketing Tips That Fit The 2021 Communication Trends
Over the past year, the email senders increased their email volume by over 50% since more people online shopped and spent more time staying at home sitting in front of their laptops during the pandemic. Full Story: Forbes
E-COMMERCE
How the Major eCommerce Website Platforms Align with Google’s Core Web Vitals Update
Each aspect could reduce your SEO performance – but how do you know what that impact might be, and whether you’re aligning with the latest best practices? Full Story: Social Media Today
Best ecommerce website builders in 2021
For those new to creating websites, the best website builders provide tools and services that can help you build one even if you never have before. Full Story: ITProPortal
PUBLIC RELATIONS
Influencer collaborations: New trend driving Public Relations for brands
Charles Darwin once said, “It is not the strongest of the species that survives, nor the most intelligent but the one more responsive to change”. Full Story: Exchange4media
5 Reasons PR Should Be Involved in Lead Generation
Here’s why when it comes to B2B public relations, lead generation is often central to a campaign’s success. Full Story: PRovoke Media
MARKET RESEARCH
6 Ways Technology Will Transform Your Market Research
Times are changing fast. As CEO of Black Swan Data, I work with some of the biggest CPG brands in the world, and they all keep talking about it. Full Story: Forbes
WEB DEVELOPMENT
How To Extend A WordPress Website Into A Business Web App
Other than being the world’s most popular Content Management System, WordPress also serves as a great boilerplate for building Web Apps. Full Story: BBN Times
WEBSITE BUILDER VS WEBSITE DEVELOPER: BENEFITS OF USING A WEBSITE BUILDER
The design of your website sets you apart from your competitors and makes you look professional. Full Story: BBN Times
MARKETING AUTOMATION
Digital advertising: What’s hot, what’s not?
The primary objective for companies at this stage of digital transformation is to deliver a tailored end-to-end customer service in real-time. Full Story: Business Today
Why AI & ML must be part of diversity initiatives
Marketers are embracing diversity, but are they overlooking a critical opportunity? Full Story: The Drum
ANALYTICS & BUSINESS INTELLIGENCE
Data Analytics vs Data Science: What’s the Difference?
In today’s big data world, insights produce actionable results. But with big data comes the need for a greater understanding of the tools required to glean as much information as possible. Full Story: CIO Insight
How to Use Intent Data to Fuel Your Content Strategy
Data and analytics are essential to understand what accounts care about so teams can confidently create content according to their interests and preferences. Full Story: TechTarget
BRANDING AND DESIGN
‘Positioning for Advantage’: A Blueprint to Grow Brand Value
A large part of my career has involved pivoting between product management, product marketing and solution marketing. Full Story: CMSWire
4 Ways To Build A Strong Personal Brand
Your brand is undeniably one of the most valuable aspects of your business. Full Story: Forbes
VOICE STRATEGIES
Amazon Alexa: A complete guide to using the voice assistant
By now, you know Alexa as the ubiquitous digital assistant attached to Amazon’s lineup of smart speakers, screens, and home products. Full Story: Digital Trends
Google And Cisco Partner To Drive Collaboration Forward
As the demands and realities of hybrid work start to become more apparent, companies are beginning to face new issues. Full Story: Forbes