By Integrated Marketing Platform | November 03, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
After #FacebookDown, Your Marketing Strategy Needs To Diversify
Where were you on that fateful day when Facebook, Instagram and WhatsApp went offline? Full Story: Forbes
Are You Marketing Where Shoppers Value It The Most?
There’s a lot to be said for being in the right place at the right time. Full Story: Forbes
The power of generosity in marketing
Over the past 10 years, gifting has grown to be a popular social media and influencer marketing strategy. Full Story: CMO Australia
Lessons In Relationship Marketing: Impressive Examples For Agency Owners
Instead of focusing solely on increasing the number of sales a company makes, relationship marketing is all about retaining customers by giving them the most satisfying experience. Full Story: Forbes
10 Non-Digital Inbound Marketing Tactics To Turn Consumers Into Prospects
When you think about inbound marketing, your mind probably goes straight to the internet. Full Story: Forbes
8 Essential Content Marketing Roles & What Each One Does
What does it take to make your content marketing operation a success? Check out these 8 key content team roles and who does what. Full Story: Search Engine Journal
Why Marketing Leaders Need Automation To Succeed In Today’s World
In our “new normal” era of black swan events and continuous change, marketing teams must be nimbler than ever. Full Story: Forbes
How Digital Marketing Helps Businesses to Develop Themselves?
The modern world around us has offered us new ways to live and explore our lives. Full Story: Business 2 Community
SOCIAL MEDIA
5 Social Media Tricks for Small Businesses
Social media continues to be a leading tool for small businesses in raising awareness about their brand and attracting leads. Full Story: EconoTimes
Eight Key Steps For New Businesses Looking To Build A Social Media Following
When you start a new business, one of the first things you need to do is create your social media pages and start building an online presence. Full Story: Forbes
Inflation in the social media era
Inflation has been on nearly everyone’s mind for months, and it seems every metric in place verifies growing concerns. Full Story: BizTimes
Here’s Why You Should Be Creating Social Media Infomercials Instead of Ads
I recently discovered some incredibly interesting social media advertising research produced by Travis Chambers and his firm. Full Story: Business 2 Community
SEARCH ENGINE
How much to spend on SEO: Budget strategies that fit your business
Knowing how much to spend on SEO can be tricky — especially if you’ve been thinking of organic traffic as ‘free.’ Full Story: Search Engine Land
Everything You Need to Know About Collecting SEO Data
By analyzing SEO data, you can understand your mistakes, develop new ideas and strategies and adjust existing goals. Full Story: Entrepreneur
Shopify & Fast Simon: An Ecommerce SEO Case Study
See a Fast Simon for Shopify integration in action and the SEO team’s tips for handling challenges in rendering, crawling, and pagination. Full Story: Search Engine Journal
5 Ways to Make Money With SEO in 2022
If you’re looking to learn a new skill to make money in a side hustle or full-time job next year, SEO is probably one of your best options. Full Story: Entrepreneur
MOBILE MARKETING
Netflix launches gaming features on mobile app
Starting this week, Netflix will be adding gaming to its mobile app. Full Story: WNWO
Step-by-step Guide on How To Develop a Mobile App
If you’re here, it’s probably because you’ve been considering building your own mobile app. Full Story: TechBullion
YouTube Adds More Viewership Data to the Studio Mobile App
YouTube is adding more data about your data about your video viewers to the Studio Mobile app. Full Story: Search Engine Journal
A Road Map for Creating a Winning Mobile App
Organizations large and small that want to survive and thrive in the coming years have a simple directive to follow, the experts agree: create a new or improved mobile app post-haste. Full Story: Destination CRM
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital signage or how to advertise offline in 2021
The current market is moving to online spaces, and if your business is not exploiting that, it may be challenging to meet your customers’ needs. Full Story: Business Cloud
Digital signage: A powerful tool for business growth and success
Digital signage is not a new phenomenon. After the online advertising boom following the COVID-19 outbreak in late 2019, people are now returning to physical stores in numbers. Full Story: Engineering News
EMAIL MARKETING
Nine Effective Email Marketing Strategies That Aren’t Just About ‘Selling’
Email marketing can be extremely effective for advertising products, whether through sale announcements or updates highlighting new items. Full Story: Forbes
7 Benefits of Email Marketing for Your Business
Staying relevant in the eyes of your customers is one of the most important measures for growing your brand in this digital age. Full Story: Ohio News Time
E-COMMERCE
Google Publishes Best Practices Guide for Ecommerce
Google published an advanced SEO guide featuring best practices for a successful ecommerce online presence. Full Story: Search Engine Journal
This Is an Ecommerce Brand’s Most Valuable Advantage
Ecommerce brands face an incredible amount of competition these days, but they often use a tried-and-true tactic to set themselves apart. Full Story: Entrepreneur
PUBLIC RELATIONS
Low-cost and No-cost Public Relations Ideas
The right PR can make you a prominent figure in your community, and almost a bit of a local celebrity. Full Story: Contracting Business
5 Things to Know When Partnering with a PR Agency
You’ve built your company from the ground up and worked to make sure your organization’s name is synonymous with quality, yet you’re still finding it difficult to earn the media coverage you desire and reach more customers. Full Story: Franchising.com
MARKET RESEARCH
Which Market Research Platform Is Right for You?
The digital environment is rich with real-time communication and consumer sentiment across a wide array of topics, industries, and geographies. Full Story: Destination CRM
The market research industry has utterly failed, and we need a new era
Today, there is unprecedented market opportunity for businesses. Full Story: Information Age
WEB DEVELOPMENT
5 Ways to Get a Free Website for Your Small Business
A lot of our purchase habits and decision-making processes have been reshaped by the internet. For instance, before going out to eat, we’ll first read through a restaurant’s reviews. Before going on a vacation, we’ll spend hours or even days researching destinations on platforms like TripAdvisor. Full Story: Business 2 Community
5 Ways To Maximise Your Organic Traffic
Organic traffic. It’s what every business owner, marketer and SEO specialist wants. It’s also, on occasion, one of the more elusive metrics to really hone in on and improve. Full Story: Shout Out UK
MARKETING AUTOMATION
Artificial Intelligence: Poised To Transform The Massive Construction Industry
But if you look at the S-1 filing, there are some interesting details about the construction industry. Full Story: Forbes
Robotics trends: Artificial intelligence leads Twitter mentions in Q2 2021
Verdict lists the top five terms tweeted on robotics in Q2 2021, based on data from GlobalData’s Influencer Platform. Full Story: Verdict
ANALYTICS & BUSINESS INTELLIGENCE
Top 10 Business Intelligence Funding and Investments in 2021
Here’s a glimpse of the top business intelligence funding and investments this year. Full Story: Analytics Insight
The Future Of Analytics Is Invisible
The history of analytics is filled with promises about empowering the entire business to be more data-driven. Full Story: Forbes
BRANDING AND DESIGN
Advertising In Reliable News Sources Provides Stronger Brand Effectiveness
In a polarizing political environment, news programming across numerous platforms continues to generate millions of viewers each day. Full Story: Forbes
The Most Valuable Brand? Your Own.
There are also other prices you pay as a retailer, beyond the obvious money, when you advertise brands. Full Story: INSTORE Magazine
VOICE STRATEGIES
Voice-assistant regulation is needed to preserve media plurality
The radio industry is at a critical juncture. We are facing significant disruption, brought about by the growing popularity of new listening platforms with global reach, typically embedded within smart speakers and increasingly within connected car infotainment systems, and changing consumer behaviour. Full Story: Mediatel
Amazon wants us to stop talking to Alexa voice assistant so much
“We believe that the future of consumer technology is ambient intelligence, which uses AI to weave together devices and intelligent services,” Mr Taylor said at… Full Story: The West Australian