By Integrated Marketing Platform | December 20, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Top 3 Marketing Channels For MSP
MSPs that are able to create a strong marketing strategy and execute it effectively can attract new customers and grow their business. Full Story: Analytics Insight
16 Experts Predict How Micro-Influencers Will Impact Marketing In 2022
Trends in influencer marketing come and go, and at the moment, micro-influencers are generating a lot of conversation in the industry. Full Story: Forbes
Affiliate marketing: What is it and what its benefits?
Affiliate marketing is a low-risk form of advertisement that companies and businesses use to promote their products or services. Full Story: The Drum
How a social media calendar can transform your marketing strategy
When you are trying to reach a large percentage of the world’s population, a good marketing strategy is a must. Full Story: Fast Company
Why Every Retailer Should Have a Post-Holiday Marketing Strategy
The holiday season has come and gone, but this year shoppers aren’t putting their wallets away just yet. Full Story: Software Advice
Types of Digital Marketing Campaigns Explained
Digital marketing campaigns have been a huge part of the marketing world for many years. Full Story: BBN Times
22 Marketing Strategies for the 2022 Holiday Season
22 marketing experts weigh in on the ‘new normal’ for holiday marketing. Full Story: Influencive
5 Ways to Use Inbound Marketing to Reduce your Customer Acquisition Costs
Finding new customers comes with tremendous costs. You need to come up with clever content and be ready to spend on PPC campaigns and still be ready to get only a few customers to make up for your efforts. Full Story: Business 2 Community
SOCIAL MEDIA
2021 in Review: 5 best social media moves by brands
These brands tapped into viral moments and led trends across social platforms. Full Story: Ad Age
Three Ways To Grow Your Social Media Presence
Building a brand presence on social media can be difficult. Full Story: Forbes
15 Complementary Efforts To Boost Social Media Advertising
Most companies these days are using social media to connect with consumers and market their products and services. Full Story: Forbes
Is the Network Effect Impacting Your Efficiency as an Entrepreneur?
How do you build a strong CRM with and without social media? Full Story: Entrepreneur
SEARCH ENGINE
Important SEO KPIs To Measure Business Website Success
It is very difficult to imagine any successful business without effective management. Full Story: Business-Review.eu
While YouTube’s main claim to fame is being the most prominent online video platform, it also functions as a massive search engine. Full Story: HTML Goodies
How to Improve Your Conversion Rates With the Help of SEO
Here are some effective conversion rate optimization strategies that’ll improve the user experience while increasing your bottom line. Full Story: Entrepreneur
2 Ways SEO Content Can Grow Your Sales Online and How
Successful content SEO strategies can showcase your products and elevate your brand. Full Story: Entrepreneur
MOBILE MARKETING
SMS Marketing For Local Business: Trends You’ll Need In 2022
Discover how you can market your business effectively by adding text message campaigns to your marketing strategy. Full Story: Search Engine Journal
12 mobile marketing trends experts are eyeing for 2022
In the mobile-first world, marketers need to consider how their message will be received on smartphones and tablets. Full Story: Fast Company
Four Phases To Building The Right Mobile Apps
The increased dependence on mobile apps during the pandemic is now transforming into a permanent change in consumer behavior. Full Story: Forbes
Mobile App as a Marketing Channel
Today, mobile is everything! Because everyone is hooked to their phones, mobile marketing is an easier, better way to communicate with customers and promote your products. Full Story: Business 2 Community
DIGITAL SIGNAGE/ SCREEN MEDIA
What retailers need to know about digital signage with face detection
The retail industry is extremely challenging due to fast-changing consumer behavior. Full Story: Digital Signage Today
2022 digital signage trends: Transportation, events to see large gains
While technology continues to change in the blink of an eye, specific trends have developed in digital signage in recent years and experts are excited about what’s to come in 2022 and beyond. Full Story: Digital Signage Today
EMAIL MARKETING
Email Marketing: The Past, Present, And Future Of Online Business
Email marketing has been an evergreen marketing strategy ever since the 1970s and there’s a reason why it has held its place for so long! Full Story: Mint
12 Email Marketing Best Practices for Building Relationships
Email marketing has a lot of benefits: You can communicate directly with your target audience, you can personalize them, and you
E-COMMERCE
The best ecommerce advertising strategies for 2021
2020 and 2021 have been years of major disruption — from changes in supply chains to accelerated adoption of new digital technologies. Full Story: Alibaba Seller Central
Important Things You Need To Know Before Starting An eCommerce Business
Starting an online business is really exciting. Full Story: Business-Review.eu
PUBLIC RELATIONS
Is PR actually relevant for my business?
Many people think of PR as only being applicable when it comes to political objectives or managing some sort of crisis. Full Story: Bizcommunity
Top Trends That Will Impact the Public Relations Industry in 2022
As 2021 draws to a close, many people are wondering if we will ever go back to normal. Full Story: Entrepreneur
MARKET RESEARCH
Your How-To Guide for Brand Equity Market Research
We previously answered the questions, “What is brand equity and why is it important?” Full Story: CustomerThink
WEB DEVELOPMENT
PostgreSQL vs. MySQL: Understanding the Database Tools
MySQL and PostgreSQL are two of the most popular open-source database management systems, but which one comes out on top? Full Story: MakeUseOf
Using Node.js for Backend Web Development in 2022
The popularity of Node.js today is increasing exponentially. Node.js is currently in use by well-known companies like Netflix, Uber, PayPal, Twitter, and more. Full Story: IoT For All
MARKETING AUTOMATION
How AI Will Transform Digital Marketing During Covid-19
Be it predicting, strategizing, or promoting sales, everything can be optimized by incorporating artificial Intelligence (AI) in digital marketing. Full Story: BBN Times
Five Marketers Share Reasons They’re Thankful
As the biggest holiday of the year approaches, marketers are reflecting on what they are thankful for this holiday season. Full Story: CMSWire
ANALYTICS & BUSINESS INTELLIGENCE
Predictive analytics in marketing: Achieving success
The use of predictive analytics in marketing is transforming how companies sell to customers, but the learning curve can be steep. Full Story: SearchBusinessAnalytics
The Era Of Marketing Intelligence Is Here
We all know about business intelligence. It has been discussed immensely and has had a great adoption rate. Full Story: Forbes
BRANDING AND DESIGN
7 Tips for Using Your LinkedIn Profile as Your Personal Branding Website
Leveraging your LinkedIn profile page to increase your online presence showcases your unique personal and professional brand. Full Story: Entrepreneur
14 Effective Tips For Improving Lackluster Branding
People choose brands that make them feel something, so it’s important for companies to ensure their branding elicits the kinds of thoughts… Full Story: Forbes
VOICE STRATEGIES
Voice technology for the rest of the world
Project aims to build a dataset with 1,000 words in 1,000 different languages to bring voice technology to hundreds of millions of speakers around the world. Full Story: seas.harvard
Why Innovation Is Critical For Voice Technology’s Diverse User Base
In this wondrous age of Google Home, Siri and Alexa — where their voices are at our command — the technological miracle that is automated speech recognition (ASR) has popularized a sophisticated new level of applications. Full Story: Forbes