By Integrated Marketing Platform | January 11, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
6 Red-Hot Influencer Marketing Predictions For 2022
Founder and CEO of Sway Group, an agency that specializes in influencer marketing, branded content and digital advertising. Full Story: Forbes
Looking ahead: 9 trends that will steer marketing in 2022
Marketers face a steep road this year juggling emergent tech and changes to online tracking while trying to meet the shifting moods of pandemic-weary consumers. Full Story: Marketing Dive
How to manage customer experience disconnects in your marketing campaigns
Disconnected marketing campaigns are doomed to fail. Here are some ways to identify and address these issues. Full Story: MarTech
12 Ways To Use Content Marketing To Build Brand Awareness
Build your brand and attract the awareness you deserve with these proven tips for smarter, more strategic content marketing. Full Story: Search Engine Journal
Is time the most underrated metric in marketing?
Is the trade-off between short-term metrics and long-term brand building setting marketers up to fail when it comes to appreciating the importance of time for both brands and consumers? Full Story: Marketing Week
The Most Important Digital Marketing Trends for Marketers
Marketing has grown in unforeseen ways thanks to the rise of the internet and other forms of tech. Full Story: Digital Information World
5 Content Marketing Ideas for February 2022
In February 2022, content marketers will find no shortage of article or video ideas, from politics and music to health and helpful information. Full Story: Practical Ecommerce
How AI Is Paving the Way to Greater Humanity in Marketing
The struggle for marketers is real. Full Story: Adweek
SOCIAL MEDIA
Social Media Marketing for Small Businesses
In recent years, social media advertising has become incredibly popular. Full Story: TechSpective
We take a look at new principles that modern, social media aware marketing campaigns should utilize Full Story: The Citizen
Top 5 social media marketing trends to look out for in 2022
With 2021 drawing to a close and 2022 just a few weeks away we look forward to the new year and the key social media marketing trend for 2022. Full Story: Browser Media
How To Convert Conversations Into Leads On Social Media
Social media has never been a hotter avenue for marketers to venture down than it is today. Full Story: Forbes
SEARCH ENGINE
SEO: How to Optimize Title Tags for Ecommerce
For years title tags were the primary element of organic search optimization. Full Story: Practical Ecommerce
What Are Signed Exchanges And How Do They Help SEO?
Several years ago, Google created Accelerated Mobile Pages, or AMP, to help mobile devices browse the internet quickly. Full Story: Forbes
Five Counterproductive SEO Tactics To Avoid (And What To Do Instead)
Google’s PageRank algorithm is forever a work in progress. Full Story: Forbes
Keyword Stuffing Can Kill Your SEO: Here’s How to Avoid it
Your website depends on SEO, especially when trying to have your website rank for specific keywords. Full Story: London Post
MOBILE MARKETING
Mobile Application Penetration Testing: Top 10 Tools and Best Practices
Mobile penetration testing is a crucial security measure that can’t be ignored. Full Story: Telemedia Online
16 Essential Considerations For An Effective Business Mobile App
The increasing ubiquity and use of smartphones provide businesses today with a unique opportunity: Full Story: Forbes
How to grow your small business with a mobile app
If you’re a business owner, a mobile app has probably crossed your mind at some point. Full Story: The Salt Lake Tribune
DIGITAL SIGNAGE/ SCREEN MEDIA
What is in the signs (and digital signage) in 2022?
2021 has been a year of immense change, so much so that it might feel a little dizzying to look ahead. Full Story: AV Magazine
Marketers increasingly include DOOH in their omnichannel campaigns
DPAA, the global trade marketing association, driving the DOOH media growth and its growing role in the Omnichannel mix, has announced the results of its annual Media Decision Makers Study. Full Story: Media4Growth
EMAIL MARKETING
How to Enable Automatic email Reminders in Gmail For Windows and Android
This tutorial is about the How to Enable Automatic email Reminders in Gmail For Windows and Android. Full Story: Bollyinside
How email marketing is changing and what marketers should do about it
Find out what’s been added to the Email Marketing Periodic Table. Full Story: MarTech
E-COMMERCE
4 E-Commerce Digital Marketing Strategies For 2022
If your e-commerce business lacks an influencer or affiliate marketing strategy, you are missing out on a significant way to find new customers. Full Story: Forbes
5 Ways Teams Can Use Google Analytics To Improve Business
As a business owner, you might have heard about — or are already using — Google Analytics. Full Story: Forbes
PUBLIC RELATIONS
5 Ways Public Relations Can Help You Get Verified On Social Media
Public relations is invaluable to businesses and individuals for numerous reasons. Full Story: Forbes
8 Key Performance Indicators for PR — What Really Matters?
There’s no gold standard for tracking and measuring PR success, but these KPIs can paint a clearer picture of a campaign’s results. Full Story: Entrepreneur
MARKET RESEARCH
Get Ahead of the Competition with These 4 Target Market Research Tools
Today I have some target market research resources to help you learn from the competition in your niche. Full Story: Business 2 Community
WEB DEVELOPMENT
5 Reasons You Should Adopt a Micro Frontend Architecture
Micro frontends are an architectural approach to frontend development that has become increasingly popular. Full Story: SitePoint
Top 100 Big Data Companies Driving Innovation in 2021
The top big data companies revolutionize the digital ecosystem with disruptive solutions. Full Story: Analytics Insight
MARKETING AUTOMATION
The 5 Marketing Automation Vendors to Watch in 2022
To help you keep your finger on the pulse of the marketplace, we’ve turned our gaze to the future of marketing automation software. Full Story: Solutions Review
AI is revolutionising this industry. Right investments could lead to big profits
Several AI applications are gaining traction in how businesses are pushing innovation and developing business strategies. Full Story: Mint
ANALYTICS & BUSINESS INTELLIGENCE
How Data Analytics Are Used in Marketing
A closer look into three main kinds of data-driven marketing analytics – descriptive, predictive and prescriptive. Full Story: South China Morning Post
Three Strategies For Improving Your Marketing Analytics
Data has become both a blessing and a curse for marketers. Full Story: Forbes
BRANDING AND DESIGN
How Brand Tracking Helps Make Better Marketing Decisions
Let’s be honest, marketing doesn’t have the easiest go of it when it comes to accessing data. Or, at least, data that actually matters in the grand scheme of things. Full Story: MarTech Series
Discover How Product Quality Can Distinguish Your Brand From Competitors
Strategy and marketing aside, businesses need to know how to differentiate their products from competitors. Full Story: Entrepreneur
VOICE STRATEGIES
NASA will test the Amazon Alexa voice assistant as part of the Orion spacecraft
Amazon Alexa will be the first voice assistant to travel outside of Earth. Amazon and Lockheed Martin have announced that NASA will integrate Alexa into Orion for this year’s Artemis I mission. Full Story: The Times Hub