By Integrated Marketing Platform   | January 31, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Top Three Digital Marketing Strategies To Master When Starting An Online Business

If you’re a new entrepreneur who’s thinking about starting an online business, your timing couldn’t be better. Full Story: Forbes

Why and how referral marketing is exceeding paid search and paid social

Referral marketing is often an overlooked strategy. Full Story: The Drum

These are the top marketing trends businesses and brands should keep an eye on in 2022

As we ready to end the first month of 2022, it is crucial to keep our eye on the future and be ready for what to expect in the forthcoming months. Full Story: YourStory

How b-to-b tech marketing jobs will evolve in 2022

Cookie-proof marketing, net revenue retention and product-led growth strategies will grow in importance. Full Story: Ad Age

5 Must-Keep New Year’s Resolutions For B2B Marketers

Another new year has begun, which means it’s time to make some promises and institute some changes. Full Story: Forbes

Marketing in 2022: 5 trends to watch

If you’re a marketer, odds are 2021 was a big year—and a tough one, too. Full Story: Ad Age

12 questions to answer before writing your marketing strategy

A strategy will help you lay a foundation, so you know what you are selling, who you sell it to, and why they need it. Full Story: Stuff.co.nz

Why So Many Entrepreneurs Don’t Know Their Digital Marketing ROI

Not every metric can be pinpointed exactly, but you can certainly come much closer than intuition or an educated guess. Full Story: Entrepreneur

5 Marketing Strategies Business Owners Should Start in 2022

The new year is a time to set goals and start delivering on your plan. Full Story: Entrepreneur

SOCIAL MEDIA

How To Prepare For The Most Important Social Media Marketing Trend Of 2022

In 2021, along with the growth of social media came recognition of the effectiveness of social media marketing. Full Story: B&T

Social Media Society: Social media makes screen time soar

The up-and-coming realm of social networking was too engrossing to resist. Most users abuse these platforms as a form of escapism. Full Story: The Daily Free Press

Social Media and the Loss of Knowledge

Here’s the common view of social media and its epistemic effects. Social media leads to people sequestering themselves in echo chambers, and echo chambers cause extreme and/or unjustified beliefs Full Story: Practical Ethics

Which brands are being talked about on social media?

If there’s one thing that marketing departments want, it’s to be spoken about on social media. Full Story: Marketing Mag

SEARCH ENGINE

Biggest SEO Trends that Will Rule the Marketing World in 2022

The digital landscape is always evolving, and as it does, it increases its offering to marketing departments across a variety of industries. Full Story: AiThority.com

Top 7 SEO Benefits Of Responsive Web Design

Is your site optimized with mobile users in mind? Discover the SEO benefits of a responsive web design and why it’s so important. Full Story: Search Engine Journal

How data science can boost SEO strategy

Data science is trending among modern ways of digital marketing. It helps businesses make data-driven decisions. Full Story: VentureBeat

Top 10 Effective Ways AI can Help in Devising SEO Strategy

Local Search Engine Optimization plays a crucial role to boost ranking on the search engine’s first page like Google. Analytics Insight

MOBILE MARKETING

SMS looks a promising avenue for business marketing in 2022

The survey questioned 1,000 consumers about their messaging habits to give an insight into their mobile phone activity. Full Story: Business Leader

5 predictions for marketing in the age of SE Asia’s mobile-first consumer

The pandemic has catalyzed behavior shifts in the South East Asia (SEA) region, which have led to a permanent change in how consumers engage with smartphones – and brands everywhere will need to adapt to what is clearly now the mobile-first consumer in South East Asia. Full Story: The Drum

Expect These 7 Mobile Ad Trends in 2022

Last year brought about a significant number of changes affecting mobile advertising, and it looks like 2022 may be even more dramatic. Full Story: The Fast Mode

How Can a Mobile App Improve Your Business?

Mobile apps, especially those designed for Android and iPhone, have quickly become ubiquitous in today’s society and culture. Full Story: FinSMEs

DIGITAL SIGNAGE/ SCREEN MEDIA

Best Digital Signage Software Product at Best

Digital signage software product listing with links to detailed product features and specifications. Full Story: Best Tips And References

How digital out-of-home can meet the data privacy moment

Let’s explore why data privacy changes are positive for advertising, how they specifically affect DOOH, and the changes DOOH advertisers do need to make to adjust to the impact of ATT and other privacy reforms. Full Story: Digital Signage Today

EMAIL MARKETING

Email marketing campaigns wrap up post-holiday sales

Businesses concerned with holiday sales revenue don’t have to let that worry lapse past the New Year. Full Story: Wyoming Tribune Eagle

iOS 15: Impact on Email Marketing to Date

For years, email service providers have embedded a hidden, 1×1-pixel image to track opens. That image was automatically downloaded by recipients when they opened an email, which providers then logged. Full Story: Practical Ecommerce

E-COMMERCE

Changing risk profiles of E-commerce and Start-ups in the post COVID-19 world

Digitization has opened up numerous avenues on one hand, and on the other, calls for risk management strategies to tackle the onslaught of growing technology endeavours. Full Story: Forbes

Key retail dates for e-commerce and online marketplace sellers to plan for in 2022

There are many dates, events and festivals on the UK retail calendar that e-commerce and online marketplace sellers plan for. Full Story: 365 Retail

PUBLIC RELATIONS

Changing risk profiles of E-commerce and Start-ups in the post COVID-19 world

Digitization has opened up numerous avenues on one hand, and on the other, calls for risk management strategies to tackle the onslaught of growing technology endeavours. Full Story: Forbes

Key retail dates for e-commerce and online marketplace sellers to plan for in 2022

There are many dates, events and festivals on the UK retail calendar that e-commerce and online marketplace sellers plan for. Full Story: 365 Retail

MARKET RESEARCH

Market research, data strategy, remote working: 5 interesting stats to start your week

UK marketing budgets enjoyed their third successive quarter of expansion at the end of last year, but economic pressures have slowed their rate of growth. Full Story: Marketing Week

WEB DEVELOPMENT

Planning Your eCommerce Website: Step by Step

People develop a strategy before starting any project that takes time or effort. Planning your new eCommerce website should be no exception. Full Story: The Tech Report

Top 3 Factors That Affect the Traffic of the Website

There are more than 4 billion searches are made through the Google search engine every day and more than 35% of these are considered as new search terms. Full Story: Influencive

MARKETING AUTOMATION

Top 10 Ways AR/VR is Helping Marketing Strategy in 2022

Artificial Intelligence is crucial for AR/VR to improve business. Full Story: Analytics Insight

Why You should Integrate Video Marketing Into Content Strategy

Video Marketing has become integral to any marketing strategy. Full Story: MarTech Cube

ANALYTICS & BUSINESS INTELLIGENCE

How business intelligence is reshaping the retail industry

Retail is one of the most data-driven industries globally, so using business intelligence tools to understand customer behavior, estimate inventory needs, Full Story: Appinventiv

6 data preparation best practices for analytics applications

How do I know? Partly from experience, but mostly because that’s the nature of enterprise data. Full Story: SearchBusinessAnalytics

BRANDING AND DESIGN

Seven Personal Branding Tips To Attract High-Paying Clients Like Warren Buffett

Did you know that one of the world’s wealthiest entrepreneurs still lives in the same grey stucco house he bought in 1958 for $31,500? Full Story: Forbes

BRANDING VS ADVERTISING: KNOWING DIFFERENCES TO BETTER ALIGN YOUR STRATEGY

Branding and advertising are the major tools used to promote businesses. Full Story: The Ritz Herald

VOICE STRATEGIES

Apple Voice Assistant Is Miscalculating Age For Some IPhone Users; Know Why

When a user asks Siri about his or her birthday, the voice assistant checks whether it is present on the system and it might be a calculation error behind it. Full Story: Republic World

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