By Integrated Marketing Platform | February 22, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
3 Early Warning Signs Your Marketing Plan Needs a Tuneup
Marketing plans don’t last forever, particularly in these fast-changing times. Beware the signs that your plan needs to spend some time in the shop. Full Story: Inc. Magazine
How Marketing For Web 3.0 Will Evolve In 2022
Technology remains an ever-evolving part of our society that both complicates and simplifies our lives. Part of that technology—the World Wide Web—has evolved from Web 1.0 in the 1990s to its current iteration, Web 2.0. Full Story: Forbes
7 Big Enterprise Content Marketing Strategies You Need To Know
Learn how to be more strategic as an enterprise brand, how to expand your competitive reach, and truly connect with your target audience. Full Story: Search Engine Journal
The Impact of Blogging in Future Marketing
Starting with the weblogs and online journals that grew with the internet, blogging is now big business. Full Story: Business-Review.eu
Static ROI metrics, meet dynamic marketing situation
Tear down the illusory predictability and control of traditional marketing spend analytics. Replace them with perception and reaction. Full Story: MarTech
5 Marketing Changes To Make In 2022
These changes had the biggest effect on prospecting campaigns where you traditionally used lookalike audiences and demographic and behavioral targeting to build… Full Story: Forbes
How Zero-Party Data Is Shaping The Future Of Marketing
As marketers in the tech space, we use data every day to inform our decisions. Full Story: MarTech Series
The forgotten ‘P’ of marketing
Working in the world of market research, many of the questions clients ask me essentially boil down to this: “how do we grow?”. This usually translates to: “how do we sell more stuff to more people?” Full Story: Mumbrella
SOCIAL MEDIA
Social Media Marketing Is Essential For Local Businesses. Here’s Why.
Why should you invest time and money in social media marketing for your local business? You could be missing out on a sizable audience if you don’t. Full Story: Search Engine Journal
Why social media is more relevant than ever for agents
The importance of social media for luxury real estate agents — and tips to make it count. Full Story: Inman
14 Pro Tips For Effectively Leveraging Social Media As A Financial Advisor
In recent years, businesses across industries have been exploring ways to reach their target audiences through social media platforms. Full Story: Forbes
How to Elevate Your Social Media ROI
Looking for ways to improve your social media marketing efforts in 2022? Full Story: Social Media Today
SEARCH ENGINE
Be entertained and become a better search marketer by listening to these most reputable, authoritative SEO podcasts in 2022. Full Story: Search Engine Journal
The SEO checklist to strengthen your website’s ranking
If you can learn how to rank higher on search engines, you will receive more qualified leads than your competitors. Full Story: Financial Post
Are Sitewide Links A Google Ranking Factor?
Should you be worried if you are on the receiving end of sitewide links? Discover if your site’s organic search ranking may be impacted by it. Full Story: Search Engine Journal
The Missing SEO Link: Highly Specialized Rank Tracking & Reporting
Wish it were easier to help clients understand how your work affects their rankings? Full Story: Search Engine Journal
MOBILE MARKETING
How to Integrate SMS into Email Marketing
SMS marketing is booming. The rise of smartphones and text messaging provided a new vehicle for companies to communicate with customers. Full Story: Practical Ecommerce
Top 2022 mobile marketing trends after a disruptive year
How mobile marketing will evolve in 2022. Full Story: Ad Age
Expect These 7 Mobile Ad Trends in 2022
Last year brought about a significant number of changes affecting mobile advertising, and it looks like 2022 may be even more dramatic. Full Story: The Fast Mode
6 top app trends to watch out for in 2022
In 2008 when the iOS app store launched, there were a mere 500 apps to choose from, and now users have over 1.85m different apps available to download. Full Story: Mobile Marketing Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
Research shows DOOH is fueling creativity
The modern consumer is tech-savvy and wary of traditional methods of communication from companies. Full Story: Bizcommunity
Online vs. DOOH advertising: Knowing differences can lead to success
There are some differences between online advertising and DOOH and some of them are big. But thankfully, there are also similarities. Full Story: Digital Signage Today
EMAIL MARKETING
What Will And Won’t Happen For Email Marketing In 2022
The year is off to a fast start, but before 2022 gets away from me, I wanted to pop in with my annual look at what will and won’t happen in email marketing this year. Full Story: Forbes
How to Harness Hyperpersonalization in Your Email Marketing Strategy
You receive countless emails with some basic level of personalization like including your first name. Full Story: CustomerThink
E-COMMERCE
How to Improve Your Valentine’s Day Ecommerce Strategy
Consumers want gifts that last, and jewelry perfectly satisfies this need. Full Story: INSTORE Magazine
This Simple Ecommerce Strategy Will Unify All Your Sales Channels
Building a memorable brand in the hyper-competitive ecommerce landscape has never been more challenging. Full Story: Entrepreneur
PUBLIC RELATIONS
The Value Of Implementing PR In Your Business
Public relations is essential to a company or a person’s individual success. Full Story: Forbes
Are PR and IR working closely enough?
Terry Smith knows how to pack a punch. The founder of Fundsmith Equity – the eminently successful activist investor – has a deserved reputation for speaking frankly. Full Story: PR Week
MARKET RESEARCH
Five Questions That Will Make Market Research Work For You
Before conducting market research, you should have an idea of what you want to know from your market. Full Story: Forbes
WEB DEVELOPMENT
Why You Need a Robust Business Website for Successful Digital Marketing
A website is one of the most important components for a business because it provides the first point of contact for potential clients. Full Story: Startup Info
5 Reasons You Don’t Always Need a JavaScript Framework
JavaScript frameworks are often considered essential tools for modern frontend web development. By employing any one of the numerous frameworks,… Full Story: The New Stack
MARKETING AUTOMATION
Are you making these B2B marketing automation mistakes?
In my years as a marketing automation consultant, I’ve seen the same mistakes made by B2B companies as they implement and use their chosen software. Full Story: B2B Marketing
AI is changing the way we make & interact with videos
The use of AI in video is practically changing how firms look at everything from advertising campaigns to corporate learning material. Full Story: Mint
ANALYTICS & BUSINESS INTELLIGENCE
All You Need to Know about Self-Service Business Intelligence
Self-service BI’s improved data accessibility and analytics capabilities help the firms in a variety of ways. Full Story: Analytics Insight
Four ways marketing analytics tools drive business growth
As a result, marketing analytics will continue to grow in importance over the coming years. But with marketing budgets still being limited.. Full Story: Econsultancy
BRANDING AND DESIGN
The Great Rebrand: Five Factors To Consider When Changing A Brand Name Or Logo
Let’s imagine for a moment a world that might have been. Instead of Googling something, we BackRub it — that was the original name of Larry Page and Sergey Brin’s Stanford search engine project. Full Story: Forbes
How to Create a Strong Ecommerce Brand Identity
Marketers tend to talk a lot about brand identity. But what does it actually mean? It’s one of those things that, if it’s working, you don’t notice it. Full Story: ReadWrite
VOICE STRATEGIES
Spotify’s Ultimate Music Player for the Car Is Finally Available to All
Tired of pairing your phone with your car, for some reason? Well, good news: Spotify is making its first-ever gadget, a dashboard accessory named “Car Thing”, available for anybody and everyone to buy. Full Story: Gear Patrol