By Integrated Marketing Platform | March 01, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How Marketing Is Being Reborn In The Digital Age
In 1954, the legendary management guru, Peter Drucker, declared that because the purpose of a firm is to create a customer, marketing was one of only two basic functions of an organization, along with innovation. Full Story: Forbes
The 4 Ps of Marketing: How to Apply Them to Your Business
Marketing a business goes beyond advertising. Full Story: G2 Learning Hub
FenderBender Editor Steve Bauer recently recorded a CollisionCast with Megan Williams, managing partner and strategist for 3P Marketing, on how important… Full Story: FenderBender
Connecting with Younger Generations Through Video Marketing
Video marketing is an integral part of any good marketing strategy. Full Story: Talking Influence
Crafting a creative B2B marketing campaign that yields results
Business-to-business (B2B) marketing can feel tricky. Full Story: Fast Company
The Basics of Partnership Marketing and How Businesses Can Use It to Drive Growth
According to Hinge’s High Growth Study, businesses that excel in growth are more likely to use partnership marketing to achieve growth three times faster than their average-growth peers. Full Story: MarTech Series
What’s the Best B2B Social Media Marketing Strategy for Your Brand?
Finding the right digital community to bolster your business used to be a simple task. Full Story: CMSWire
The Importance Of Engaging With Customers In 2022
There are many different components that can contribute to the success of your business in 2022. One of the most important factors you should consider is the importance of engaging with your customers. Full Story: Telemedia Online
SOCIAL MEDIA
Macro-Influencers Vs. Micro-Influencers: The Great Social Media Debate
Everywhere you look, it is exceedingly clear that influencer marketing is here to stay. Full Story: Forbes
3 social media trends impacting marketing in 2022
The social media landscape has changed drastically. Here’s how marketers can prepare for the latest trends. Full Story: MarTech
Instagram Adds Stories Likes to Provide Insight on Viewer Engagement
Instagram has added a new, simple way for users to engage with Stories content with Stories likes, which enables you to ‘like’ any Story in your feed, and let the creator know, without having to start up a DM conversation. Full Story: Social Media Today
7 ways to promote yourself on social media without bragging
Self-promotion on social media has become integral to brand building but your followers could easily move on if they’re not getting something back. Full Story: Fast Company
SEARCH ENGINE
Seven SEO Best Practices To Transform Your Business In 2022
Investing in search engine optimization (SEO) for your brand in 2022 is more than a necessity—it’s a priority. Full Story: Forbes
6 SEO Tips to Help Small Businesses Grow
Do you own a business? If so, you know that it’s important to do everything you can to make sure it succeeds. Full Story: The Zebra Press
Local SEO Guide For Ecommerce & Online Ordering
Learn how to increase conversions and online ordering via your business listing with these local SEO tips. Full Story: Search Engine Journal
3 ways to optimize internal linking
Links are one of the primary ways Google and other search engines understand and rank websites. Full Story: Search Engine Land
MOBILE MARKETING
SMS marketing: Four ways to improve the success of your campaigns
How many times today have you picked up your phone and sent or read a text message? Full Story: SmartCompany
The Next Big Thing in App Idea 2022
Globally, people are moving to digital platforms to replace their brick-and-mortar businesses due to the predicted 935-billion-dollar mobile app development industry revenue by 2023. Full Story: CustomerThink
How to optimize your restaurant’s mobile app to bring in more revenue
The proliferation of mobile food ordering and delivery is showing no signs of letting up. Full Story: Nation’s Restaurant News
Expect These 7 Mobile Ad Trends in 2022
Last year brought about a significant number of changes affecting mobile advertising, and it looks like 2022 may be even more dramatic. Full Story: The Fast Mode
DIGITAL SIGNAGE/ SCREEN MEDIA
Getting the most out of DOOH inventory
Spring is finally on the way, so perhaps the spirit of the season can inspire you to breathe new life into campaign management. Full Story: Media4Growth
Best tactics for implementing a top-notch digital signage project
Chris Melito has spent the past two decades finding out what works and what doesn’t work in digital signage rollouts. Full Story: Digital Signage Today
EMAIL MARKETING
Top 5 Best Email Marketing Practices for Small Businesses
The success of any business depends a lot on your marketing plan. With marketing, your business stays afloat by attracting customers for the overall attainment of set goals. Full Story: GISuser.com
Email’s not dead — the way that you’re using it is
Add in the fact that email has a return on investment of around 4 200% and it becomes easy to see that email is very definitely not dead. Full Story: Media Update
E-COMMERCE
The Best Ecommerce Content for Twitter
Social media increasingly drives traffic and awareness to ecommerce brands. But effective social content varies depending on the channel. Full Story: Practical Ecommerce
Why Marketplaces Need to be Part of any Ecommerce Strategy
Whether a store owner is preparing to launch a new ecommerce website or has been selling online for years and has an established brand, online marketplaces should always be part of the strategy. Full Story: Retail TouchPoints
PUBLIC RELATIONS
5 Things To Do To Be Media-Ready Before Launching A PR Campaign
If you want to go fishing, it’s essential to know how to hook a fish. But that’s not enough. Full Story: Forbes
A Rock Band You Can Look Up to for PR Inspiration
Rock legends can teach you a lot about making your clients legends. Full Story: Entrepreneur
MARKET RESEARCH
AI-Powered Market Research: What Are the Benefits?
When AI and market research join forces, businesses can make better data-driven decisions. Full Story: Analytics Insight
Brands on the rationale behind the market research renaissance
As market research budgets enjoy their strongest performance since 2013, marketers discuss what the Covid-fuelled reinvestment means for brands. Full Story: Marketing Week
WEB DEVELOPMENT
How to Know If You Need a Personal Website
There’s one right under the email address on her resume. Full Story: Little Rock Soiree
The Latest Trends on WordPress Website Development
WordPress is more popular than you would think. In fact, Manaferra found that WordPress powers a little over 43% of the web – imagine that. Full Story: Tech Guide
MARKETING AUTOMATION
13 questions to ask digital experience platform vendors during the demo
If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you. Full Story: MarTech
CRM and Marketing Automation: how to make the most out of them
In a simple Google search on the main business software for customer relationship management, two names come up repeatedly: CRM and Marketing Automation. Full Story: Doxee
ANALYTICS & BUSINESS INTELLIGENCE
How data mining helps in business intelligence
Data is the life-powering proverbial blood that empowers the corporate economy of the 21st century. Full Story: Appinventiv
Is Business Intelligence Analyst the Right Profession for You?
Are you seeking a job that allows you to combine your passion for data analysis with your ability to effectively shape and support a company? Full Story: Analytics Insight
BRANDING AND DESIGN
How Your Brand Should Use NFTs
Non-fungible tokens (NFTs) are going mainstream in 2022. Full Story: Harvard Business Review
Interested In Building Your Personal Brand? Here Are 3 Ways To Get Started
An effective personal brand is one that is thoughtful and strategic. As workers reevaluate their career paths and future goals, they’re becoming increasingly interested in what it takes to develop a personal brand. Full Story: Forbes
VOICE STRATEGIES
How to turn off Siri on your iPhone
You can turn off Siri to prevent the virtual assistant from listening to your commands by disabling it in the Settings app. Full Story: Business Insider
New Google Assistant Feature Speeds Up Voice Assistant
Facebook parent company Meta Platforms Inc. is building a digital voice assistant to help people interact hands-free with physical devices, such as the company’s Portal video-calling device and, eventually, augmented-reality glasses. Full Story: Bloomberg.com