By Integrated Marketing Platform | March 09, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
6 Ways To Target Seniors More Effectively In Digital Marketing
Are you missing out on valuable opportunities to engage Boomers and other seniors online? Check out these proven digital marketing tactics. Full Story: Search Engine Journal
The Pandemic May Accomplish What People Could Not: Unifying Sales And Marketing
Despite record sales, Pfizer is cutting its U.S. sales force. No, this doesn’t mean the importance of sales is decreasing. “Nothing happens in business until someone sells something” is as true as ever. Full Story: Forbes
Three ways to drive customer growth through word-of-mouth marketing
Here are three steps to growing a business via positive customer sentiment that could be applied to nearly any industry: Full Story: Media Update
Business Forecasts Are Reliably Wrong — Yet Still Valuable
At the beginning of each year, while many individuals make New Year’s resolutions, organizations make forecasts about the year ahead. Full Story: Harvard Business Review
6 Major Changes To Content Marketing In 2022
The content marketing landscape of 2022 continues to become more complex, focusing on customer experience and strategy. Full Story: Search Engine Journal
When should business take a stand?
Some forms of corporate expression are more tangible, such as the dollars spent on lobbying and funding politicians. Full Story: Financial Times
Don’t Ignore the Impact of Current Events on Your Business
When the news cycle disrupts the workplace, marshal your resources and lead your team through the crisis. Here’s how. Full Story: Inc. Magazine
Harness the Power of Storytelling to Transform Your Business for the Better
Strategic storytelling will build brand loyalty, provide a better customer experience and power an evolution in your company. Full Story: Entrepreneur
SOCIAL MEDIA
How to Promote Your Blog if You’re Super Busy
Looking to get your content seen, and build your branding efforts? Full Story: Social Media Today
Top 10 Tips for Reducing the Business Risks of Social Media Use
Take steps to ensure hiring managers are not made aware of any “protected classifications” learned from reviewing an applicant’s social media accounts. Full Story: JD Supra
8 Social Media Trends To Watch in 2022
To whet your appetite, we’ve simply listed the 8 social media trends she identified. Full Story: Franchising.com
5 social media myths and misconceptions
Although they exist almost everywhere, they’re especially common in and among topics that people feel familiar with. Full Story: Global Banking & Finance Review
SEARCH ENGINE
Internal Linking is Super Critical For SEO
Google’s John Mueller affirms the importance of internal linking for SEO and recommends a strategic approach. Full Story: Search Engine Journal
Why is an SEO audit so important?
Search engine optimization (SEO) is a vital cog in all search marketing activities and strategies – it allows brands to focus on what matters when improving their presence on search engines such as Google. Full Story: The Drum
Are XML Sitemaps A Google Ranking Factor?
Given that XML sitemaps are intended to assist Google, site owners may assume they play a role in search rankings. But is that true? Full Story: Search Engine Journal
10 reasons you should respect Google SEO
We’ve all heard the term SEO or Search Engine Optimization, but it’s difficult enough to get your online presence in order without diving into that deep end of the pool. Full Story: Hypebot
MOBILE MARKETING
This Mobile App Helps Non-Native English-Speakers Craft A Confident, Bold Voice
Behind every person’s voice lies a story of where they come from. Whether through business meetings or casual gatherings, our individual selves are brought together through a common language bridge. Full Story: Forbes
Retail’s Watershed Moment: Here’s How to Get Ahead in the New Era
Over the last decade, the retail industry has undergone seismic shifts, from the social media boom to widespread adoption of smart devices. Full Story: Total Retail
Google sets its own shakeup to mobile ad IDs, promising less ‘blunt’ approach
Google is bringing its Privacy Sandbox initiative to the Android mobile operating system amid a period of heightened scrutiny toward how consumer data is collected online, according to a company announcement. Full Story: Marketing Dive
How mobile app usage data could reveal a person’s identity
The time a person spends on different smartphone apps is enough to identify them from a larger group in more than one in three cases say researchers, who warn of the implications for security and privacy. Full Story: Help Net Security
DIGITAL SIGNAGE/ SCREEN MEDIA
4 ways digital signage is transforming retail
The retail landscape has dramatically changed in recent years. Nearly 70% of customers want both in-store and online experiences as part of their shopping journey. Full Story: Retail Dive
Digital signage podcast: Diving into the on-demand IT services market
Riefke is a strategic technology leader specializing in high-growth, venture-backed startups. Full Story: Digital Signage Today
EMAIL MARKETING
6 Ways to Review and Improve Your Automated Marketing Emails
As a slogan to promote automated emails, “set it and forget it” has been disastrously successful. Full Story: CMSWire
The Trends Shaping Email Marketing in 2022
As marketing becomes more performance-driven, one thing has become clear: Email remains a formidable channel, delivering an ROI of $44 to every $1 spent. Full Story: Adweek
E-COMMERCE
Why e-commerce is king in Egypt
When Syrian entrepreneur Ronaldo Mouchawar founded Souq.com in 2005, buying things by clicking a picture on a clunky computer was unheard of in the Middle East. Full Story: TechCabal
The Ultimate Trends in the Fintech Ecommerce Revolution
The future of eCommerce is here, and it’s thanks to fintech, from the rise of chat commerce and mobile payments to QR codes and data-focused solutions. Full Story: FinTech Magazine
PUBLIC RELATIONS
5 Reasons To Make Podcasts Part Of Your PR Program
Podcasts are everywhere. As of December 2021, there were more than 2 million active podcasts and 48 million episodes, according to Podcasting Insights. Full Story: Forbes
The Evolution Of PR As We Know It
Public relations has always been an elusive industry that many people don’t know how to categorize, and the evolution of the social media landscape only blurs the lines even more. Full Story: Forbes
MARKET RESEARCH
Package Testing Market Research in 3 Simple Steps
Picture this: You’re walking through the shampoo aisle trying to find your tried-and-true product. Full Story: CustomerThink
WEB DEVELOPMENT
Why Work With an SEO Strategist for your Website
For your website to get noticed, it needs to rank high on search engines’ results when people conduct searches related to your products or services. Full Story: Devdiscourse
The most important reason to install an SSL Certificate on your website
SSL Certificates have become an essential aspect of every website, email service, web app or just about data transmission via the internet. Full Story: TechCabal
MARKETING AUTOMATION
For Marketers In 2022 And Beyond, Mere Innovation Is Not Enough—Make It Radical
The impact Covid-19 is having on brands will be felt for years to come. Customer behaviors have shifted and are unlikely to revert to pre-pandemic norms for the foreseeable future. Full Story: Forbes
A sales funnel remains a critical aspect of the sales pipeline, moving a prospect from their initial contact with a company to their ultimate conversion to a paying customer. Full Story: Small Business Trends
ANALYTICS & BUSINESS INTELLIGENCE
Cookieless Tracking and Your Business Marketing Strategy
Cookieless tracking, also known as anonymized tracking, is gaining traction is today’s increasingly privacy-focused marketing environment. Full Story: Small Business Trends
What is Business Intelligence Software? Top BI Tools of 2022
Business intelligence (BI) software is a collection of business analytics tools used by businesses to retrieve, analyse, and turn data into meaningful business insights, typically in the form of easy-to-read visualisations such as charts, graphs, and dashboards. Full Story: Analytics Insight
BRANDING AND DESIGN
The 5 Vital Rules of Personal Branding
Personal branding is a smart strategy for ambitious entrepreneurs. Full Story: Entrepreneur
B2B branding: How to get it right in the modern world
The undisputable influence of branding is felt in every market by every business. For winning organizations, brand is chapter one of their playbook. Full Story: Fast Company
VOICE STRATEGIES
Voice — set to disrupt business communications
Almost 150 years after the world-changing event when Alexander Graham Bell sent the first spoken words down a telephone line, there are claims electronic voice communication is declining in use and importance. Full Story: CIO.com
How to control your robot vacuum with Google Assistant
Robot vacuums are great for getting the dirty work done for you (admit it, you never cleaned under the couch before you got one, right?). Full Story: The Verge