By Integrated Marketing Platform | April 26, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Three Ways To Transform Your Marketing Department’s Organizational Impact
At a recent staffing industry conference, I found myself in a room with other marketers asking a seemingly existential question: Full Story: Forbes
Is Your Marketing Team Built for a Remote World?
Every manager globally is working to organize their team in a post-pandemic world. For those in marketing, their job will be significantly easier. Full Story: CMSWire
Marketing When The Eyes Of The World Are On You
Taking entrepreneurial risk is a lot easier when there’s less at risk; after all, what do you have to lose? Full Story: Forbes
How to interview and hire for entry-level digital marketing positions
Does your agency or brand need to hire employees with little or no digital marketing experience? Try these helpful tips and questions. Full Story: Search Engine Land
Data-driven marketing: why companies can no longer do without it
Data-driven marketing builds plans and strategies starting from the data of consumers (already acquired or potential) with whom it comes into contact (or that it aims to intercept). Full Story: Doxee
The Impact Of Content In Digital Marketing
Businesses have continued to shift in a positive direction, despite the negative impacts most people predicted at the outset of the pandemic, with technology notably playing a pivotal role. Full Story: Forbes
5 Steps to Make Winning Marketing Bets
The best laid marketing plans still involve a ton of risk. Here’s how to make sure that risk is worth it. Full Story: Entrepreneur
3 Overlooked Ways To Improve Inbound Marketing ROI
Learn how to increase your lead quality and campaign ROI by using unique methods often overlooked by businesses. Full Story: Search Engine Journal
SOCIAL MEDIA
Elon Musk Buys Twitter – So What Now?
In a surprising turn of events, Elon Musk now looks set to become the sole proprietor of Twitter, after Twitter’s board met on the weekend to vote on accepting his $44b takeover offer. Full Story: Social Media Today
5 Social Media Marketing Strategies: The Ultimate Guide
Ways to create an effective social media marketing for the business/startup. Full Story: YourStory
How social media marketing has changed in 2022
Take a look at our guide to understand how social media has changed this year. Full Story: Gadget Flow
How to avoid getting hacked on social media
His notoriety gained him thousands of followers on Instagram. Full Story: KSNV
SEARCH ENGINE
Top 10 SEO Priorities For Your First Week As A New Marketing Manager
Tackle these 10 essential tasks in your first week to set a solid SEO foundation for all of your upcoming campaigns. Full Story: Search Engine Journal
The Three Pillars Of SEO: Authority, Relevance, And Experience
Focusing on these three pillars of SEO will increase the opportunities for your content and attract more organic traffic over time. Full Story: Search Engine Journal
6 Helpful SEO Tips for Beginners
It’s not easy to get website traffic these days without paying for it. There are countless websites on the internet for every topic you can imagine. Full Story: About Manchester
How To Use Google My Business To 10X Your Local SEO Campaign
When it comes to local SEO (search engine optimization), the main objective for most businesses is to be found at the top of Google Maps, as it’s where the majority of attention (and clicks) gravitate toward. Full Story: Forbes
MOBILE MARKETING
Why is switching accounts in Chrome such a hassle on mobile?
Although the account change gesture works in Gmail and many other Google services, it’s missing from the Chrome mobile app. Full Story: Android Police
How this startup is helping MSMEs enhance their digital presence
Technology for MSMEs: The company is looking to grow 60-80 per cent year-on-year in customer count and expecting similar growth in revenues. Full Story: The Financial Express
5 Reasons Why You Should Focus On Mobile Marketing
In this era of digital marketing, mobile marketing has become the new normal. We can not live a single day without our smartphones. By providing us with solutions for everything, smartphones have become an integral part of our lives. Full Story: TechGraph
How to get a world-class smartphone app for your business
If you want to launch a world-class smartphone app for your business in 2022, then Codehesion is the perfect choice. Full Story: TechCentral
DIGITAL SIGNAGE/ SCREEN MEDIA
How OOH can battle climate change
As Earth Month comes to a close and the effects of climate change continue to be under the microscope… Full Story: Digital Signage Today
Programmatic and out-of-home advertising still have a lot to learn from each other
As part of The Drum’s Digital Advertising Deep Dive, we find out how programmatic out-of-home (OOH) advertising boomed during the pandemic… Full Story: The Drum
EMAIL MARKETING
3 Most Common Email Marketing Mistakes and How to Avoid Them
Even though some may have thought that social media, various apps, and chatbots would become the predominant way of communication with customers, email marketing still stays the crucial element needed for business success. Full Story: Programming Insider
How to drive email innovation with programmatic coverage
With so many customer touchpoints, email marketers need automated solutions to meet their needs. Full Story: MarTech
E-COMMERCE
Four Steps To A Successful E-Commerce Personalization Program
E-commerce has come a long way in the past few years. Businesses can no longer put up a virtual storefront and promise to ship items quickly and assume customers will show up. Full Story: Forbes
Business Startup: 5 Payment Methods To Implement For Your E-commerce Sites
Let’s say you’ve been running a business for some time, and it’s been running successfully. Full Story: The Southern Maryland Chronicle
PUBLIC RELATIONS
How To Amplify PR Opportunities For Your Business
Founders play a pivotal role in public relations opportunities. Here’s how to maximize your PR investment. Full Story: Entrepreneur
Three tools for improving your PR productivity
PR tools can help communication experts to work smarter, not harder. Full Story: Media Update
MARKET RESEARCH
Differentiation is key in competitive legal market, survey shows
The new “US Law Firm Brand Index 2022” shows that US law firms really need to hone their legal skills in order to stand out in this competitive market. Full Story: Reuters
WEB DEVELOPMENT
How Do I Preview My Google Ads?
I am desperately searching for a way to see my ad preview WITHOUT using the Use the Ad Preview and Diagnosis tool which doesn’t pull up my advertisement, even if I search the exact keywords. Full Story: SitePoint
Top 10 Best Python IDEs and Code Editors to Know in 2022
While you can write Python with just a simple text editor, using a code editor or IDE can skyrocket your productivity. Full Story: Analytics Insight
MARKETING AUTOMATION
What marketers should consider when it comes metaverse brand safety
Boosted by a career in developing trustworthy artificial intelligence. Full Story: Marketing Dive
How Instagram Uses Big Data and Artificial Intelligence
Instagram marketing involves a lot of legwork – you have to first study your audience, then gather data and relevant information. Full Story: Analytics Insight
ANALYTICS & BUSINESS INTELLIGENCE
The deprecation of Google Analytics (as we’ve known it)
The biggest shake-up in the marketing analytics world is that Google Analytics as we know it is going to be sunset and will eventually stop collecting data in July 2023. Full Story: MarTech
Why it makes sense to use best-of-breed SaaS to power a business strategy
The key to a successful hybrid IT strategy is to ensure it fits with your business needs, first and foremost. Full Story: Computer Weekly
BRANDING AND DESIGN
Irrelevant marketing has consumers turning off brands
The top offender is content selling them a product they just purchased. Full Story: MarTech
Brand Equity And Why It Matters
A successful business is about more than costs, profit margins, ROI and the bottom line. Full Story: Forbes
VOICE STRATEGIES
Adept aims to build AI that can automate any software process
Samsung later acquired Viv, folding a pared-down version of the tech into its Bixby voice assistant. Full Story: TechCrunch