By Integrated Marketing Platform | September 08, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Marketing Leaders: 3 Tips For Facing Scrutiny During An Economic Downturn
No one likes to be put under a microscope. Having to constantly look over your shoulder as you handle your job duties (or any other activity, for that matter) is one of the most uncomfortable feelings in the human experience. Full Story: Forbes
Seven Content Marketing Strategies For Home Services Websites That Drive ROI
Content marketing is the process of creating and distributing materials and content to directly or indirectly promote your brand. Full Story: Forbes
The Path To Customer-Centric Marketing: How To Develop Customer Personas That Actually Work
All good marketers center their marketing and communications efforts around their target customers. Full Story: Forbes
6 Marketing Drivers to Boost Your Business Launch and Revenue Growth
Here are some key drivers for accelerating the revenue growth of any new business in today’s world. Full Story: Inc. Magazine
15 Agencies Share Their Best Methods For Procuring Marketing-Qualified Leads
All leads are not created equal. Any consumer who is interested in buying the type of product or service you sell could be a lead. Full Story: Forbes
12 Marketing Moves Businesses Can Use To Reach Older And Younger Audiences
There is a stark difference between how businesses market themselves to get to younger and older audiences. Full Story: Forbes
Four Best Practices When Building A B2B Marketing Framework
In my team’s quest to find a business-to-business marketing strategy that generates a high return on investment, we went through many technologies and frameworks. Full Story: Forbes
5 Reasons Why Conversational Marketing Should Be Your Next Strategy
Marketers are being backed into a corner. The ways customers want to interact with brands is changing. Full Story: Total Retail
SOCIAL MEDIA
Are You Using Social Media to Inspire Younger Buyers?
Millennials and Gen Z are increasingly turning to social networks for advice. Here’s how performance marketers can leverage this trend. Full Story: Adweek
Ad spending on mobile social media to grow by 19% in 2022
Social media has become the preferred method for marketers to reach customers during the past decade. The trend is not likely to change in the coming years. Full Story: Business Matters
How to Rethink Facebook and Instagram Ad Strategy
Have you noticed a drop in your Facebook or Instagram ad performance? Could your campaign structure or targeting be at fault? Full Story: Social Media Examiner
TikTok Voted ‘Most Innovative’ Ad Platform in New Survey
TikTok is the platform of the moment, with over a billion people now logging into the app every month and scrolling through a never-ending feed of short-form clips, algorithmically attuned to their interests. Full Story: Social Media Today
SEARCH ENGINE
Don’t Use The Same SEO Playbook As Your Competitors. Use These 3 SEO Tactics Instead.
Some of the biggest software companies in the world credit SEO as their driving factor in achieving unicorn status. Full Story: Entrepreneur
Do You Still Need Directory Submissions For Local SEO?
Local directory submission can help or hinder your local SEO depending on how you set it up. Here’s what you need to know. Full Story: Search Engine Journal
TikTok’s SEO Opportunity For Brands
There was a time not too long ago when marketers were weighing TikTok’s threat to Instagram Reels. Full Story: Forbes
How Much Do SEO Services Cost?
Most business owners now recognize that search engine optimization (SEO) is the best way to drive customers to your website. Full Story: Entrepreneur
MOBILE MARKETING
Samsung Data Breach, Twitter Edit Button, Windows Reset Tricks, Disney+ Mobile App Secrets
Our weekly podcast brings you the tech news that matters to everyone, along with some handy tips and tricks to make better use of your devices. Full Story: MakeUseOf
The know-how guide to Mobile Performance Marketing
Technological advancements have laid an entirely different approach to connecting with prospective customers. Full Story: Adgully.com
3 Must-Haves to Include in Your Retail Mobile App
Ecommerce is growing rapidly, and many people no longer shop in physical stores but prefer online retail stores from which they order products and have them delivered at their door. Full Story: EconoTimes
Why are Many Utilities Not Embracing Customer Engagement Mobile Apps?
Although momentum toward mobile app adoption in the utility sector is building, 33% of the largest utility providers in the country still do not offer… Full Story: T&D World
DIGITAL SIGNAGE/ SCREEN MEDIA
How Digital Signage Software Can Offer a Better Experience to Your Guests
It’s no secret that the hospitality and technology sectors are two of the fastest-evolving in the economy. Full Story: TechTheLead
Embracing Change With New Workplace Experience Technologies
Moving from static to dynamic messaging allows companies to adapt to ever-changing customer and employee needs. Full Story: Facility Executive Magazine
EMAIL MARKETING
How to Charge Up Your Email Marketing With Video Enhancements
Email is just as prevalent now as it was 10 years ago. Full Story: MarketingProfs
10 More Common Email Marketing Mistakes — And Solutions
Email is likely never going away. Full Story: CMSWire
E-COMMERCE
The Role Of Modern Visualization On The Rising E-Commerce Industry
Worldwide online retail sales are forecast to surpass $5 trillion in 2022, but not every online retailer will be cashing in. Full Story: Forbes
6 B2B E-Commerce Measurement Mistakes
Most B2B e-commerce businesses rely on advertising to bring in potential customers—and, in the case of retargeting, to remind past customers of recently viewed items. Full Story: MarketingProfs
PUBLIC RELATIONS
How to claim credit when a reporter goes around you
If you do public relations, there’s a good chance you’ve encountered a version of the following … On the other hand, for a PR pro, this approach sucks. Full Story: PR Daily
How to plan a PR strategy for your startup
Beyond fundraising announcements, startups need to work with PR experts that will craft pitches that journalists can find relevant or newsworthy. Full Story: Benjamin Dada
MARKET RESEARCH
How to Start Your Own Business in 2022?
Venturing into a business entails planning, making financial decisions, conducting market research, and learning about related topics of business you have… Full Story: FinSMEs
WEB DEVELOPMENT
5 Good Reasons to Pick Laravel for a Web Development Project
It has been more than two decades and PHP being just a server-side language is still in vogue. Full Story: RS Web Solutions
Website Agency vs. SEO Agency: Key Differences
This invites a lot of comparisons – should you hire a company that specializes in web development, or SEO? Is it better to hire a company that specializes… Full Story: News Channel Nebraska
MARKETING AUTOMATION
Artificial intelligence and creative marketing—how brands and agencies should experiment
Three areas where machine learning can be leveraged creatively. Full Story: Ad Age
Why it’s time to future-proof with Artificial Intelligence
AI can drive continual improvement through a core set of capabilities that grow as it learns the types of print jobs being run. Full Story: Label & Narrow Web
ANALYTICS & BUSINESS INTELLIGENCE
Business intelligence needs boost from decision intelligence
As the volume and complexity of data grows, organizations need AI and ML capabilities to surface insights and augment the capabilities of overmatched BI tools. Full Story: TechTarget
Top Big Data Tools For Data Science And Machine Learning Projects in 2022
Big data describes the large, challenging volumes of structured and unstructured data that inundate businesses daily. Full Story: MarkTechPost
BRANDING AND DESIGN
Branding, and the changing role of websites
Websites are no longer the standalone portal to communicate a brand, given the proliferation of social media tools such as Twitter, Facebook and Instagram has changed how we consider developing a branded website. Full Story: TechCentral
Start Branding Your Business As Early As Possible
People starting their own business don’t always understand the importance of some elements they may have ignored until they feel the negative impact. Full Story: Forbes
VOICE STRATEGIES
Alexa, Should My Company Invest in Voice Technology?
To explore the value-add of these apps, we gathered stock price data for all 112 firms that released a voice assistant feature on the Amazon Echo or Google… Full Story: Harvard Business Review