By Integrated Marketing Platform | November 04, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
Integrated Marketing Winnipeg | Daily Update – November 4, 2022
MARKETING STRATEGY
Want to grow your business? Do it the right way with these key marketing strategies
A marketing strategy can be described as a long-term approach that aims to attain a business’s objectives. Full Story: MobileAppDaily
14 tips to build brand awareness this holiday season (and beyond)
A holiday marketing strategy to keep a business in the public eye is to create themed content. Full Story: Fast Company
15 Last-Minute Holiday Marketing Ideas For Brands Getting A Late Start
The countdown to the holidays has begun, and consumers and brands alike are putting their plans into action to make the most of the season. Full Story: Forbes
The Benefits Of Internal Marketing For Enterprise Growth
Another good internal marketing strategy is to grant employees early access to new products or services, then ask them for feedback. Full Story: Forbes
TikTok Marketing Strategies That Will Work For Your Brand
In fact, it’s a significant factor in all areas of a successful marketing strategy. If marketing content isn’t creative and interesting, people aren’t going… Full Story: Harlem World Magazine
Do’s And Don’ts Of Successfully Onboarding A New Marketing Agency
Outsourcing marketing efforts to an external digital marketing agency can help organizations achieve large-scale results. Full Story: Forbes
More Conversions Through Improved Customer Engagement
It’s critical to focus on customer engagement for your business to grow. Personalization is a fantastic approach to meeting this objective. Full Story: CustomerThink
14 Smart Ways To Leverage QR Codes For Your Business
QR codes have become, in many ways, the new go-to marketing strategy. In a world where convenience is king, we have found that using QR codes mitigates… Full Story: Forbes
SOCIAL MEDIA
WhatsApp Launches Communities to Maximize Topic-Based Discovery and Engagement
After announcing its coming group chat upgrade back in April, WhatsApp has today launched its new ‘Communities’ update, which provides additional functionality for your group chats in the app. Full Story: Social Media Today
12 Facebook marketing tools to help your business scale
Don’t sleep on your Facebook marketing tools. Full Story: Sprout Social
Hesitant to Use Social Media for Your Business? Here’s What You’re Missing Out On.
Isn’t social media just meant for entertainment? The answer is yes … but that’s perfect for your business. Here’s why. Full Story: Entrepreneur
Advertising: Social Media or Google? Which is Better?
If you’re looking to expand your business reach and visibility, investing in online ads can give you great results. Full Story: Promo Marketing Magazine
SEARCH ENGINE
Local SEO trends that will drive Google rankings in 2022
When looking for a product or service online, you’re more likely to choose a business near you. Full Story: BusinessMirror
4 Reasons Your Business Should Work With An SEO Agency
Hiring an SEO agency is crucial to helping your business’s online presence grow. Full Story: Entrepreneur
4 SEO Opportunities in Google Search Console
Search engine optimization is not a one-time task but an ongoing process. As your site grows and Google’s algorithm evolves, inevitable SEO issues will likely occur. Full Story: Practical Ecommerce
How To Forecast SEO Outcomes With Better Precision & Transparency
Through precise and reliable forecasting, you can plan an SEO strategy that confirms your SEO’s value and that your shareholders can trust! Full Story: Search Engine Journal
MOBILE MARKETING
How to evaluate the effectiveness of mobile marketing strategies/campaigns
In the modern era driven by technology, organizations across sectors and industries are leveraging tech-enabled solutions to streamline business operations. Full Story: Adgully.com
Intellectual property considerations when building a mobile app
An application software (app) is a program or group of programs designed to help customers perform particular activities. Full Story: Businessday.ng
New tool checks if a mobile app’s browser is a privacy risk
A new online tool named ‘InAppBrowser’ lets you analyze the behavior of in-app browsers embedded within mobile apps and determine. Full Story: Bleeping Computer
3 Must-Haves to Include in Your Retail Mobile App
The app market is worth around $420 billion, giving you a clear idea of why so many people and businesses are trying to get a piece of the action. Full Story: EconoTimes
DIGITAL SIGNAGE/ SCREEN MEDIA
OOH powerful tool for brand awareness
When interviewing at Intersection years ago, I can still remember why I considered moving out of publishing and into the OOH space. Full Story: Digital Signage Today
Report debunks myths about DOOH advertising
“Innovation and performance-based strategies aren’t reserved for digital media alone. Our customers are running big, bold, measurable OOH campaigns. Full Story: Digital Signage Today
EMAIL MARKETING
If you’re in the B2B space, you must already understand how important email marketing is, but why isn’t it working out for most marketers? Full Story: MarTech Cube
How to Use Customer Testimonials Effectively — 7 Ways to Do It
On the other hand, if you are looking for written and video reviews, consider contacting your customers via an email marketing campaign to see if they are… Full Story: CustomerThink
E-COMMERCE
12 E-Commerce Website Design Best Practices & Examples
Creating the optimal e-commerce website design and user experience (UX) can be challenging. Great UX combines multiple design choices of the website’s information architecture, site-wide navigation and individual page layouts. Full Story: Forbes
Best Free E-Commerce Website Builders (2022)
With more of the world connected than ever, accessing the global marketplace has only gotten easier. Full Story: Forbes
PUBLIC RELATIONS
Is Your Startup Ready For Professional PR?
As a serial entrepreneur and three-time company founder who has worked with several public relations firms, I understand what finding the right firm can do for a solid startup that is ready for PR. Full Story: Entrepreneur
7 Ways to Build Strong PR for Your Personal Brand
Here are the keys to building a strong personal brand through PR. Full Story: Entrepreneur
MARKET RESEARCH
It’s customary to have questions in mind before releasing a new product. For example, we often wonder how the market will respond to our products. Full Story: ReadWrite
WEB DEVELOPMENT
Will More than 70% of All Software Be Built No-Code or Low-Code Platforms by 2025?
Have you ever wanted to build a website or app but weren’t sure where to start? One solution is to use low-code or no-code tools to get things done. Full Story: OfficeChai
Website development: Ways to develop a perfect web resource
Too many people start “nailing it” right away without taking the time to create a proper plan. Full Story: Robotics & Automation News
MARKETING AUTOMATION
Artificial Intelligence And The Future Of Marketing
Actually, though, the chances that there are people out there doing marketing today and not using AI in any shape or form is somewhat unlikely. Full Story: Forbes
A Marketer’s Guide on How to Supercharge Your Outreach Through Sales Outreach Automation
Automating your sales outreach can be a major win for you and your customers. It can potentially reduce your costs by freeing up time for more value-added activities, and it can unlock additional revenue. Full Story: CustomerThink
ANALYTICS & BUSINESS INTELLIGENCE
Why business leaders shouldn’t waste a recession
Data from global marketing analytics consultancy Analytic Partners shows that 60% of brands that increased their media investment during the 2008 and Covid… Full Story: Business Leader
Customer Experience: Key Pillars For Continuous Improvement
… across business domains including marketing, sales and compliance. … is the basis for what most people recognise as “business intelligence” and might… Full Story: International Banker
BRANDING AND DESIGN
How To Measure Your Startup’s Branding Success
As a startup founder, you probably know that intentional, strong branding is vitally important for your success. Full Story: Forbes
6 Interesting Ways You Can Improve Your Branding
That’s why it’s vital to ensure your branding is on point. If your branding is weak or outdated, it can hurt your business in several ways. Full Story: Ipswich Local News
VOICE STRATEGIES
How Voice Of Customer Analytics Can Shape Retail Strategies
Voice of the customer (VoC) is the in-depth process of capturing customer’s needs or wants, expectations, preferences, and aversions. Full Story: Forbes