By Integrated Marketing Platform   | April 03, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

How To Boost Marketing Effectiveness

Marketing effectiveness is the ability of a company’s marketing activities to achieve its business goals, drive revenue growth and improve overall brand equity. Full Story: Forbes

5 best practices for a sustainable marketing strategy

Sustainable marketing can boost brand loyalty, but marketers need an effective strategy. Full Story: Tech Target

How Growth Marketing Strategies Increase Customer Lifetime Value

Without customers, your business can’t exist. At least not for long. Full Story: Forbes

International Marketing: How To Maximize Your Global Reach

International marketing can be a massive project and intimidating at first. Full Story: Entrepreneur

5 Digital Marketing Trends To Expect In 2023

Technology and marketing are continually developing, with new ideas emerging every day. Full Story: Forbes

SOCIAL MEDIA

5 TIPS FOR IMPROVING YOUR SOCIAL MEDIA MARKETING SKILLS

You wouldn’t try to be a real estate agent without knowing how a mortgage works, or how to judge a home against comps. Full Story: Realty Biz News

10 Social Media Myths That Are Hurting Your Business

With social media playing a significant role in our interactive process for well over a decade now, Full Story: SocialMediaToday

How To Сreate Сontent For A Revenue-Generating Social Media Marketing Strategy

Many leaders underestimate how effective a well-developed social media marketing (SMM) strategy can be for generating leads and boosting sales. Full Story: Forbes

How to Find Content Ideas for Your Social Media Marketing

Looking for ways to keep your social media content calendar full? Wondering how to find fresh content ideas? Full Story: Social Media Examiner

9 new social media features to know about this week

Including LinkedIn, Twitter, YouTube, Instagram and WhatsApp. Full Story: PR Daily

SEARCH ENGINE

Server-Side Rendering: The Pros & Cons To Consider For SEO

Server-side rendering is where your site’s content is rendered on the web server rather than the browser. Full Story: Search Engine Journal

How SEO Impacts AI And Voice Search

About 50% of U.S. consumers use voice search daily. Full Story: Forbes

Google Updates Search Console With New Merchant Reports

Google Search Console introduces new clicks and impressions reports for product snippets and merchant listings. Full Story: Search Engine Journal

4 Secrets To Successful Search Engine Optimization (SEO)

Search engine optimization (SEO) forms an integral part of digital marketing. When used correctly, Full Story: GISuser

How to Use WordPress Hooks To Improve Technical SEO

Does your site use WordPress as your CMS? Improve your technical SEO with WordPress action hooks and filters. Full Story: Search Engine Journal

MOBILE MARKETING

The Top 10 Mobile App Security Threats That Put Your Data at Risk

Mobile apps have become one of the most common ways for cybercriminals to gain access to devices and suck up user data. Full Story: MakeUseOf

7 Lessons Of Mobile App Creation

Are you sitting on a breakthrough idea for a new product but don’t know where to start? Full Story: tech.mn

M-Commerce: A New Sector With Tremendous Growth

The new year often means setting goals and exploring opportunities, personally and professionally. Full Story: Forbes

DIGITAL SIGNAGE/ SCREEN MEDIA

Benefits For Businesses Utilizing Digital Signage

Businesses of all sizes are now tapping into the potential of digital signage to craft modern and dynamic marketing strategies. Full Story: Harlem World Magazine

Navigating a sea of screens: How social reinforces digital out-of-home ads

The future of digital out-of-home is brighter than a Times Square billboard. Full Story: sproutsocial

Why DOOH is a big draw for startups and direct response marketers

In a quest to boost brand awareness, small businesses and startups that were once focused predominantly on direct-response marketing, Full Story: Digiday

How the EV revolution, tapping DOOH, will drive sustainability

The EV revolution is upon us. European Union nations and California have announced dates for the end of combustion vehicle sales, Full Story: Kiosk Marketplace

EMAIL MARKETING

Why your business needs email marketing

These days social media can be a pretty crazy place behind the scenes. Full Story: Jamaica Observer

How your business can leverage email marketing for closer customer relationships

Advanced and mid-market companies are looking for more effective methods to personalize their marketing efforts and cater to a diverse customer base. Full Story: Insider

Mastering Email: The 5 Essential Sequences for Entrepreneurs

Email marketing is an effective way for entrepreneurs to communicate with their customers and potential customers. Full Story: startupguys

E-COMMERCE

What Is E-commerce?

In a little more than a generation, e-commerce has become one of the biggest industries in the world, Full Story: The Motley Fool

5 Tips for E-Commerce Startups to Save Money on Their Daily Operations

The global startup culture has seen incredible growth over the last couple of years. Full Story: startup.info

Digital Payment Options for e-Commerce

The payments landscape is changing. Full Story: Finance Magnates

How Startups Can Gamify Their Email Marketing Campaigns & Boost Customer Loyalty

Gamification in email marketing involves creating a game-like experience for your customers, Full Story: Inc42

PUBLIC RELATIONS

What Is Public Relations?

Virtually every modern business has a public relations (PR) department or representative. Full Story:  The Motley Fool

Public relations is more than media coverage

Public relations is more than parties, press releases, golf tournaments, and tea at the country club. Full Story: The Business Journals

How to conduct great PR research

It’s all about having as thorough a picture as possible. Full Story: PR Daily

WEB DEVELOPMENT

Top 5 Ways To Increase Website Engagement

Did you know that even if a page has awesome content, if people aren’t engaging with it, then it’s pointless? Full Story: startupguys

The Difference Between Progressive and Responsive Web Development

As the number of mobile consumers rises, it is expected that almost half of the e-commerce sales by 2024 will happen on mobile instead of traditional websites. Full Story: Hackernoon

How to Install WordPress on Localhost?

Prepare yourself before you go live. This is the principle backing local hosting. Full Story: OfficeChai

Yoast SEO Founders Invest in WordPress Accessibility Plugin

Free WordPress accessibility plugin identifies issues across entire site. Full Story: Search Engine Journal

MARKETING AUTOMATION

A beginner’s guide to marketing automation

Marketing automation has become the epicentre of marketing in today’s digital world. Full Story: infotechlead

Make Artificial Intelligence Your Marketing Superpower in a Data-Driven Market

Artificial intelligence (AI) is a tool, not a talent. You, as a marketer, have the talent. Full Story: Channel Futures

Why AI And Market Automation Are An Ideal Match

Artificial intelligence and marketing automation are two cutting-edge solutions that let marketers automate and improve tasks throughout the marketing sector. Full Story: Raindance

How Successful Adoption Of AI Can Change Your Marketing Approach

It’s hard to miss the consistent and continual stream of news and information about artificial intelligence. Full Story: Forbes

ANALYTICS & BUSINESS INTELLIGENCE

What is Cloud Business Intelligence? A Full Synopsis

Take a look at the comprehensive definition and synopsis of “Cloud Business Intelligence” Full Story: Analytics Insight

BRANDING AND DESIGN

Brand Yourself, Build Your Future: The Importance Of Personal Branding For Professional Success

In today’s highly competitive world, making a name for yourself is just as important as making a name for your business. Full Story: Forbes

10 Easy Ways to Upgrade Your Digital Branding With User-Generated Content

Struggling to outshine established industry giants? Full Story: Entrepreneur

7 trends in graphic design for 2023

Graphic design is all around us, from packaging and posters to a variety of promotional materials. Digital Information World

VOICE STRATEGIES

How to enable Amazon’s Alexa voice assistant on Wear OS watches

No Google Assistant? No problem. Full Story: AndroidCentral

Siri Can Start a Screen Recording in iOS 16.5 Beta 1

With the iOS 16.5 beta, Apple is working to improve Siri‘s functionality, Full Story: Macrumor

7 Siri commands every iPhone owner should be using

Get more from Apple’s assistant. Full Story: tom’sguide

Engage with Integrated Marketing Platform’s Other Operations:

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Best Marketing Agency in Hamilton:
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Best Marketing Agency in London, Ontario:
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Best Marketing Agency in Windsor:
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Best Marketing Agency in Montreal:
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Integrated Marketing Platform Inc.: www.IntegratedMarketing.pro

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