By Integrated Marketing Platform | August 19, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How to Integrate Data-Driven Content Marketing Into Your Content Strategy
The meteoric rise in the impact of content in the role of business has led to businesses maximizing content marketing in different dimensions. Full Story: Entrepreneur
Influencer marketing: The Ultimate Guide
Today’s consumers are digitally confident, purpose-driven, informed and focus on interacting with brands that align with their values. Full Story: Deccan Herald
How to get started with video marketing
Video-enhanced real estate listings generate 403% more interest than those without, and while video marketing is extremely powerful for agents, it remains highly underutilized. Full Story: Chicago Agent Magazine
Why You Should Be Marketing With Joy
We are all familiar with joy. And of course, we all love to experience it. Full Story: Forbes
As AI Takes On Marketing Tasks, How Can Marketers Prepare?
Artificial intelligence tools are becoming more sophisticated every day. I think anyone in marketing or a related field is at risk of seeing their career cut short. Full Story: Forbes
How (And Why) To Build A Product Marketing Strategy Around Your Customer Lifecycle
Our flagship product. The bestseller. The one we’re known for. We built our business around the wired bra. Full Story: Inc. Magazine
5 top digital marketing trends
Here are five trends in digital marketing as told by researchers from MIT Sloan School of Management. Full Story: Becker’s Hospital Review
Marketing Start To Finish: How To Track The Entire Journey
You’ve just had your best month ever. You’re ecstatic that your business is booming. Full Story: Forbes
SOCIAL MEDIA
Social Media Video Marketing Facts You Should Know
Videos are also a great way to build brand awareness. A study by HubSpot found that 54% of consumers want to see more video content from brands they support. Full Story: Digital Journal
5 Tools Social Media Experts Use to Plan and Create Engaging Content
43% of consumers increasingly leverage social media to discover new brands. DesignRush reached out to experts to discover the tools social media experts use to plan and create engaging content. Full Story: PRWeb
7 Tips to Grow Your Audience on Every Social Media Platform
Are you looking for ways to get more social media followers? Want to grow your audience by sharing the right social media content? Full Story: Social Media Today
4 Online Video Editing Apps to Make Better Social Media Content
Are you looking for ways to improve your social media content? Want to add video to your strategy but not sure where to start? Full Story: Social Media Today
SEARCH ENGINE
The Best On-Page SEO Strategies in 2022
Every online business is investing in SEO and optimizing its website to appear higher in search engine results. Full Story: Digital Journal
6 Common Hreflang Tag Mistakes Sabotaging Your International SEO
Do you manage multiple domains targeting different regions? Avoid these 6 common hreflang tag mistakes (with detailed examples). Full Story: Search Engine Journal
The Ultimate Guide To Search Engine Marketing (SEM) In 2022
When was the last time you needed to buy a product? Chances are you turned to a search engine such as Google to start your research. Full Story: Forbes
How Public Web Data Helps Small Business SEO Strategies
Learn how public web data can be used to power algorithms, answer business questions, and compete with other businesses. Full Story: Search Engine Journal
MOBILE MARKETING
Four Things E-Commerce Businesses Need To Know About Mobile Ad Fraud
We’re shopping via phones more than ever—even from brick-and-mortar retail stores. Full Story: Forbes
Could rich mobile messaging be the next frontier for advertisers?
From carefully curated apps to artificially intelligent chatbots, the marketing landscape has evolved into an interconnected multichannel hive of tailored communication. Full Story: Mobile Marketing Magazine
How to Manage Your Small Business Finances On the Go
Today’s mobile financial management apps enable you to access and manage your small business finances from wherever you are, whenever you want. Full Story: Entrepreneur
iPhone and Android phone users are getting this great free Spotify upgrade
The Spotify app is now much more social on your iPhone or Android phone. Full Story: T3
DIGITAL SIGNAGE/ SCREEN MEDIA
Everything marketers need to know about building creatives for digital out-of-home
Unlike the online advertising world, digital out-of-home (DOOH) screens come in all shapes and sizes. Full Story: The Drum
How The DOOH Advertising Transformation Empowers SMEs
Out-of-home (OOH) advertising is simultaneously the simplest form of advertising and the most intricate. Full Story: Demand Gen Report
EMAIL MARKETING
Email Marketing: Tips for Getting Started
Most ecommerce companies have an active email marketing program. But many new businesses do not. Full Story: Practical Ecommerce
Email Lists Grow Faster and Better With the Help of Social Media
Email is where the money is. Full Story: DataDrivenInvestor
E-COMMERCE
Profitable e-commerce growth in consumer goods
After an unprecedented increase in retail spending online in 2020 due to the COVID-19 pandemic, e-commerce penetration across all categories continues to grow. Full Story: McKinsey
6 Ways To Better Align E-Commerce Expectations And Output
When consumers engage with e-commerce platforms regularly, however, their expectations for the products they buy online also grow. Full Story: Forbes
PUBLIC RELATIONS
Remote, Hybrid or In-Office PR
Either fully remote or hybrid workforces are here to stay. Here’s why the PR industry is particularly well-suited to thrive in that environment. Full Story: Entrepreneur
Why a Good Digital PR Strategy Is So Important
Adding digital PR to your outreach strategy is a win for your brand and your bottom line. Full Story: Entrepreneur
MARKET RESEARCH
For Better Market Research, Remember That Research Participants Are Humans, Too
Market research relies on human participants for actionable feedback, but researchers often forget the human element in their rush to collect data. Full Story: Forbes
WEB DEVELOPMENT
Future of Web Development: New Trends
Trends are very indicative signs of the future of web development. Hundreds of products, tools, and instruments are introduced and launched to various markets every year. Full Story: Startup Info
The Metaverse: Web design and development in the future
Virtual reality, augmented reality, blockchain, decentralization, Web 3.0, and other technologies all exist in a metaverse cosmos. Full Story: Times
MARKETING AUTOMATION
The myth of ‘artificial intelligence’
AI has consistently failed to deliver results – so why do our elites have so much faith in it? Full Story: Spiked
What’s Your Future of Work Path With Artificial Intelligence?
Over last few years, artificial intelligence (AI) has become a very significant part of business operations across all industries. Full Story: CMSWire
ANALYTICS & BUSINESS INTELLIGENCE
Marketing analytics to drive Business Growth
In the digital marketing world, there’s an inundation of data. Full Story: MarTech Cube
What are the benefits of predictive analytics for businesses?
The use of data analytics in business today remains fragmented for many reasons. Full Story: Gulf Business
BRANDING AND DESIGN
Relevance of branding to small businesses
MANY small businesses in the country merely operate to make money. To them, their existence is enough and, therefore, their focus is on sales and how to keep the business running. Full Story: Graphic Online
What Businesses Fail To Realize About Building A Brand
Building a personal brand is one of the most effective ways to showcase yourself in this day and age. Full Story: Forbes
VOICE STRATEGIES
Google has a new home on Amazon and doesn’t want to talk about Android
Google’s close working relationship with Samsung is no secret. Full Story: Android Police