By Integrated Marketing Platform | December 08, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How To Leverage YouTube To Create An Impactful Long-Tail Video Marketing Strategy
As a platform that reaches an estimated 2.2 billion users worldwide — and now that digital video is at the forefront of the marketing industry — YouTube has become a “go-to” sharing platform for long-form video content. Full Story: Forbes
How To Get Decentralized Marketing Teams On The Same Page
A decentralized marketing structure allows a business to market and advertise its products or services with minimal interference or bottlenecks. Full Story: Forbes
The Key to Marketing to Older People? Don’t Say ‘Old.’
To reach a rapidly expanding demographic, companies are changing their tone. Full Story: The New York Times
5 key themes shaping the future of marketing
From NFTs to first-party data and everything in between, these are some of the most engaging themes that marketers can’t afford to ignore. Full Story: Search Engine Land
If You Want Better Marketing ROI, It’s Time To Get Personal
It’s been said that most of us are exposed to as many as 10,000 advertisements daily. Full Story: Forbes
Reasons why using stickers is a clever marketing tactic
Marketing can be complicated and confusing, especially if you are working with a limited budget. Full Story: Businessworld.ie
How Influencer Marketing Can Help Your Business Grow
Influencer marketing has been on the rise in the online marketing world and continues to gain traction. Full Story: Business 2 Community
Why You Should Look Into Luxury Niches and Micro-Influencer Marketing
Designing luxury yacht and private jets interiors can make you a micro-influencer. Full Story: Entrepreneur
SOCIAL MEDIA
What Social Media Trends Will Emerge for 2022?
2021 was a busy year for social media platforms and 2022 is shaping up to be even busier. Full Story: CMSWire
Top 5 tips for toy brands to crack social media this Christmas
“Settle on one or two social media platforms and do them well rather than trying to spread yourself too thinly across every platform. Full Story: ToyNews
Top 5 social media marketing trends to look out for in 2022
With 2021 drawing to a close and 2022 just a few weeks away we look forward to the new year and the key social media marketing trend for 2022. Full Story: Browser Media
How To Convert Conversations Into Leads On Social Media
Social media has never been a hotter avenue for marketers to venture down than it is today. Full Story: Forbes
SEARCH ENGINE
3 Differences Between SEO and SEM in Digital Marketing
Are you looking to find the perfect digital marketing strategy for your business? Full Story: Business 2 Community
Five Counterproductive SEO Tactics To Avoid (And What To Do Instead)
Google’s PageRank algorithm is forever a work in progress. Full Story: Forbes
Does The New ‘You’ Search Engine Stand A Chance Against Google?
The new search engine You.com has set out to end the days of Google domination with enhanced privacy, no ads, and an innovative new design and layout. Full Story: Screen Rant
Keyword Stuffing Can Kill Your SEO: Here’s How to Avoid it
Your website depends on SEO, especially when trying to have your website rank for specific keywords. Full Story: London Post
MOBILE MARKETING
How to Opt Out of Verizon’s Custom Experience Tracking
Unless you manually opt out of the program, Verizon will store personal information and create user interest profiles. Full Story: WIRED
6 important tips for holiday season mobile marketing
The holiday season presents an abundance of opportunity for mobile marketers. And that’s truer now than ever. Full Story: The Drum
16 Essential Considerations For An Effective Business Mobile App
The increasing ubiquity and use of smartphones provide businesses today with a unique opportunity: the ability to be ever-present and ready to serve customers through a custom mobile app. Full Story: Forbes
How to grow your small business with a mobile app
If you’re a business owner, a mobile app has probably crossed your mind at some point. Full Story: The Salt Lake Tribune
DIGITAL SIGNAGE/ SCREEN MEDIA
IN A FULL-MOTION WORLD, DIGITAL OOH IS THE DYNAMIC FUTURE
No one will argue that TV has been the king of advertising media since the existence of the medium. Full Story: Ad Age
Marketers increasingly include DOOH in their omnichannel campaigns
DPAA, the global trade marketing association, driving the DOOH media growth and its growing role in the Omnichannel mix, has announced the results of its annual Media Decision Makers Study. Full Story: Media4Growth
EMAIL MARKETING
Top 9 Email Mistakes Marketers Make During the Holiday Season
The Christmas holidays are almost here! Though it’s a cheerful period for everyone, it’s also a “hot season” for marketers. The marketing team has a lot of work to create the perfect festive branding of their products or services, maintain launched campaigns, and make reports. Full Story: Business 2 Community
How email marketing is changing and what marketers should do about it
Find out what’s been added to the Email Marketing Periodic Table. Full Story: MarTech
E-COMMERCE
How to Start an eCommerce Business: A Complete Guide for the New Year
Over the last five years, online shopping grew exponentially. Full Story: The Tech Report
9 Essential Ecommerce Site Optimizations to Boost Holiday Sales
Check out these proven tips for driving higher average order value and conversions to sale on your ecommerce site this holiday season. Full Story: Search Engine Journal
PUBLIC RELATIONS
5 Ways Public Relations Can Help You Get Verified On Social Media
Public relations is invaluable to businesses and individuals for numerous reasons. Full Story: Forbes
8 Key Performance Indicators for PR — What Really Matters?
There’s no gold standard for tracking and measuring PR success, but these KPIs can paint a clearer picture of a campaign’s results. Full Story: Entrepreneur
MARKET RESEARCH
Get Ahead of the Competition with These 4 Target Market Research Tools
Today I have some target market research resources to help you learn from the competition in your niche. Full Story: Business 2 Community
WEB DEVELOPMENT
5 Reasons You Should Adopt a Micro Frontend Architecture
Micro frontends are an architectural approach to frontend development that has become increasingly popular. Full Story: SitePoint
Top 100 Big Data Companies Driving Innovation in 2021
The top big data companies revolutionize the digital ecosystem with disruptive solutions. Full Story: Analytics Insight
MARKETING AUTOMATION
The 5 Marketing Automation Vendors to Watch in 2022
To help you keep your finger on the pulse of the marketplace, we’ve turned our gaze to the future of marketing automation software. Full Story: Solutions Review
AI is revolutionising this industry. Right investments could lead to big profits
Several AI applications are gaining traction in how businesses are pushing innovation and developing business strategies. Full Story: Mint
ANALYTICS & BUSINESS INTELLIGENCE
How is Computer Vision Used in Marketing?
Computer vision has advanced in great strides, allowing new marketing opportunities. Full Story: Analytics Insight
Three Strategies For Improving Your Marketing Analytics
Data has become both a blessing and a curse for marketers. Full Story: Forbes
BRANDING AND DESIGN
The Top 10 Personal Branding Trends For 2022
To advance your career and amp up your happiness at work, you need to stay ahead of the curve on career trends. Full Story: Forbes
To Become a Top Executive, Take Control of Your Personal Brand Today
Personal branding is the number one strategy you should employ in order to build trust in both you and your business. Full Story: Entrepreneur
VOICE STRATEGIES
SoundHound Stock: An AI Voice Assistant for Everything
Let’s talk about AI voice assistants. So far, Siri, Alexa, and company represent decades of development of conversational intelligence technologies, particularly in what’s called natural language processing (NLP) and natural language understanding (NLU). Full Story: Nanalyze