By Integrated Marketing Platform | July 08, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Horrifying Yet All-Too-Common Marketing Mistakes To Avoid
“I want my website to be simpler,” a client said to us over the phone. “Let’s delete all the subpages and just have a single landing page. Full Story: Forbes
What Is 360 Marketing and What Can It Do for You?
360 marketing is a unique marketing strategy that combines many marketing strategies to produce the best possible outcome for your business. Full Story: Entrepreneur
The Annihilation Of Marketing Attribution (And What Comes Next)
As the web becomes more focused on privacy, marketing is entering a new era. Full Story: Forbes
Five B2B Marketing Tactics To Fuel SMB Growth Post-Pandemic
Whether you’re leading a bootstrapped tech startup or overseeing a significant organizational expansion in your B2B company, the right marketing strategy can make all the difference. Full Story: Forbes
Five Ways To Tell If Your Marketing Is Working (And What To Do If It’s Not)
Want to find out if your marketing is working? Full Story: Forbes
Retaining accessibility in the marketing world after lockdown
Over the past few months we’ve seen great strides in the media and marketing industries to ensure we can all work safely and effectively from home. Full Story: The Drum
How to Use Marketing to Outsell Your Competition Every Time
This often overlooked strategy is key. Full Story: Entrepreneur
3 Ways Ethical Marketing Drives Cost-Effective Move-Ins
A prospective senior living resident, or the prospect’s adult child, goes online to search for communities in the area – and what dominates their search results is a tailored list from a lead aggregator paid to display some communities and not others. Full Story: Senior Housing News
SOCIAL MEDIA
The pros (and the cons) of influencer marketing
As we’ve seen with numerous examples in recent years, influencer marketing can be boom-or-bust. Full Story: SBC Americas
How Brands Need To Navigate eCommerce On Social Media
Social media is taking a piece of Amazon’s pie. Full Story: Payments Journal
How Apple’s iOS 14.5 update impacts Facebook marketing
Like it or not, advertising on Facebook has become essential. Full Story: AZ Big Media
This AI Helps Police Monitor Social Media. Does It Go Too Far?
Law enforcement officials say the tool can help them combat misinformation. Civil liberties advocates say it can be used for mass surveillance. Full Story: WIRED
SEARCH ENGINE
How To Combine UX, Social Media and SEO in Digital Marketing?
Digital marketing involves multiple factors to achieve optimal results.User experience (UX) and social media are two aspects that are hard to ignore. Full Story: Deccan Herald
How to use SEO to boost content marketing efforts
“Content is the soul, and SEO is the body. Both cannot function separately.” Full Story: YourStory
CommerceCo Recap: A Process for SEO Link-building
Link building could be the most daunting search engine optimization task. Full Story: Practical Ecommerce
Google Explains Why A Site May Rank For Unusual Keywords
Google explains why irrelevant keywords might show up in a website’s Search Console report. Full Story: Search Engine Journal
MOBILE MARKETING
7 Benefits of Mobile Marketing for Your Business
The use of mobile devices for connecting to the internet has exceeded that of desktops, with no signs of the growth slowing. Full Story: Tech Guide
Why Does an Online Store Not Need a Native Mobile App?
With the advancement in technology, the internet, and web-based applications, the number of smartphone users has increased manifold. Full Story: Business 2 Community
Drag-And-Drop Mobile App Builder – No Coding IOS/Android Update
The newly updated builder platform adds a host of easily navigable features, providing a range of design templates as well as the ability to fully customize the look and functionality of an app. Full Story: MarTech Cube
Mobile technology tools enhance work in the field
Streamlining movement, whether in the plant or in the field, offers various operational and business advantages. Full Story: Plant Services
DIGITAL SIGNAGE/ SCREEN MEDIA
New research from Alfi reveals 95 per cent of advertising executives expect digital out of home (DOOH) advertising to grow over the next two years, with 51 per cent anticipating major expansion. Full Story: Marketing.ie
DOOH to be worth more than $50 billion by 2026
The research saw input from senior ad execs across the US, UK, France, Germany and Asia. Full Story: Campaign Asia
EMAIL MARKETING
3 Essential Email Marketing Metrics You Should Track & How to Improve Them
Are you looking for ways to measure the success of your email marketing strategy? Full Story: Social Media Today
How to Modify Business and Growth Productivity With CRM
Customer Relationship Management is a three-word term, but the essence lies in the mid-word Relationship. Full Story: Business 2 Community
E-COMMERCE
Will conversational commerce be the next big thing in online shopping?
Messaging is an intimate medium for sharing private views and sentiments. Full Story: The Economist
3 ways to level up CX for the new era of retail
Customer experience is king, especially when it comes to retail. Full Story: Retail Customer Experience
PUBLIC RELATIONS
Quick and easy public relations strategies businesses overlook
An effective public relations (PR) strategy delivers many benefits including building credibility, increasing brand awareness, and differentiating a company from competitors. Full Story: Dynamic Business
MARKET RESEARCH
AI-powered, crowdsourced market research platform Promos raises $1 million
Madrid’s startup combining machine learning and crowdsourced market research data Promos has closed a $1 million financing round. Full Story: Tech.eu
WEB DEVELOPMENT
5 Reasons Why Website Maintenance is Important
Many people think that website maintenance is not necessary. Full Story: BBN Times
Why the Pandemic Proved the Importance of Having a Great Website
The COVID-19 pandemic has been a trying time in so many ways. However, even with so much change to contend with, people could still access the internet as usual. This created a clear advantage for business owners with a website or invested in a web designer to create one, versus those without one. Full Story: Tech Times
MARKETING AUTOMATION
Cheat sheet: Five marketing, automation, and growth tools worth using
There are thousands of Software-as-a-Service (SaaS) marketing options on the market, making it hard to decide which your business should choose. Full Story: SmartCompany
Email & Workflow Hacks for Advanced HubSpot Users
As a marketer, you often find yourself struggling with prioritizing your constantly growing task list. Full Story: Business 2 Community
ANALYTICS & BUSINESS INTELLIGENCE
Applying robust data analytics to improve ecommerce
Data analytics presents a means to gain a competitive advantage in retail, drawing on data collected from ecommerce ,and then analyzing the data through bespoke or commercial analytical platforms. Full Story: Digital Journal
Manage startups with these three software systems
Many succumbed to their entrepreneurial spirit in an era when more professionals were choosing to explore another career path rather than jumping straight into the corporate world. Full Story: Illinois News Today
BRANDING AND DESIGN
The biggest branding mistake too many companies make
When you think about brands with “purpose,” which come to mind? Full Story: Fast Company
Thinking About a Rebrand? Here Are A Few Things to Consider
Post-pandemic branding considerations. In the early stages of the pandemic, social media was awash with temporary marketing changes in famous trademarks … Full Story: The Fashion Law
VOICE STRATEGIES
Bixby just got a big update with improvements you’ll want to check out
Bixby is still alive and well even though most people would just search for instructions on how to disable Bixby when they set up their new Galaxy phone. Samsung hasn’t given up on it yet and continues to make improvements. Full Story: SamMobile
XDA Basics: How do I use Windows 11? A guide to the new OS
Microsoft is preparing to release Windows 11 later this year, and Windows Insiders can already try it today. Full Story: XDA Developers
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