By Integrated Marketing Platform | June 01, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How to adapt your affiliate marketing strategy as consumer trends shift
While consumer behaviour is gradually shifting all of the time, seasonality and current events can also have a dramatic impact on how people shop. Full Story: Telemedia Online
Simple But Effective Ways To Improve Your Content Marketing Strategy
Content marketing is an important part of any marketing strategy as it helps to drive traffic to your website, build authority, and demonstrate your value to customers. Full Story: News Anyway
10 Content Marketing Best Practices for Fintech
Content marketing is no easy feat for fintechs. Full Story: Business 2 Community
Boost Your Content Marketing Success With A Data-Driven Strategy
There is no secret formula for content marketing. Why? Because each company, industry and person is unique. Full Story: Forbes
7 Steps to Take Your Marketing Worldwide
While not every business owner dreams about taking their business global, some ambitious entrepreneurs won’t stop until they achieved their version of world domination within their market. Full Story: Business 2 Community
How To Fine-Tune Communication Between Marketing And Sales
Sales and marketing both play vital roles in business growth and brand image. Full Story: Forbes
Marketing through the Covid-19 outbreak
Sadly, there is a demand for wills due to the implications of Covid-19, so the need to communicate your services to help those looking to organise their affairs is still very important. Full Story: Legal Futures
B2B Tech Marketing Lead Generation Tactics
B2B tech marketing should help firms to get new clients. But if that’s the goal, how should it work? Full Story: Business 2 Community
SOCIAL MEDIA
Three Reasons Video Marketing Is Important On Social Media In 2020
It’s no doubt that traditional forms of marketing are no longer as effective as they used to be, and those who are seeing success by utilizing digital marketing may be missing out on key strategies that can accelerate growth further. Full Story: Forbes
5 Social Media Tips To Help Small Business Succeed
If you want to grow your business then social media is an amazing way and it connects business owners with prospects and customer. Full Story: YourStory.com
How Social Platforms are Responding to the #BlackLivesMatter Protests Across the US
With #BlackLivesMatter protests being held in various cities across the US, in response to the death of George Floyd at the hands of Minneapolis police. Full Story: Social Media Today
Social media isn’t a one-size-fits-all marketplace. This training explains it all
There’s more to being a social media expert than logging into Facebook every day or making sure you’re keeping a close eye on your Twitter mentions. Full Story: TNW
SEARCH ENGINE
10 Best Backlink Checker tools 2020
The Backlink Checker tool is created to offer you access to the backlink profile of any webpage on the online. Full Story: YourStory.com
The Basics of Link Profile Analysis
Effective link profile analysis is critical maintenance for ongoing website health. Read on to learn the basic strategies for this task. Full Story: Search Engine Journal
Best SEO keyword research tools of 2020
The best keyword research tools are essential if you want to better understand how to develop targeted traffic streams to your website. Full Story: TechRadar
3 Things That Can Help or Hurt Your Website’s SEO
SEO or search engine optimization is the practice of getting your website to rank well for targeted keywords and phrases. Full Story: Business 2 Community
MOBILE MARKETING
How to Develop a Top-quality Mobile App in Your Budget?
The basic rule of marketing says that “go where the customer already is”; otherwise, you need to spend more money and make additional efforts to make the customer reach you. Full Story: WhaTech
Which Mobile Marketing Works Best: SMS Marketing or Email Marketing?
When we talk about business marketing, we have a wide ground to cover. Full Story: TechFunnel
Best 7 Mobile Apps for Children to Maximize Their Performance at Home
Children are cute, innocent, and curious about everything around them. Parents are also committed to creating the best environment for them to learn and grow. Full Story: Dignited
How To Leverage Mobile Attrition Data For AI
For as advanced and complex as AI is, there’s one aspect that’s simple: Without enormous amounts of quality data, AI is useless. Full Story: Forbes
DIGITAL SIGNAGE/ SCREEN MEDIA
Visix introduces speech recognition into its digital signage solution
Version 1.32 of your AxisTV Signage Suite digital signage software incorporates a new widget that turns any display into an interactive hands-free signal. Full Story: Digital AV Magazine
One voice DOOH campaign spreads ‘Stay at Home’ message across the globe
An unbranded, global D/OOH ‘Stay at Home’ campaign encouraging people to stay at home has helped convey a powerful message across continents. Full Story: AV Magazine
EMAIL MARKETING
4 Email Marketing Features You’re Not Using (But Should)
Do you have an email list? If you do, odds are you’re using an email marketing system to send newsletters and other messages out. Full Story: Business 2 Community
Email Marketing Guide for Beginners
Email is an indispensable communication tool for our business. Full Story: Smallbiztrends
E-COMMERCE
The benefits of an online business
In the digital era of today, an increasing amount of businesses have begun to operate partly, or even entirely, online. Full Story: London Loves Business
5 tips for eCommerce marketing in difficult trading conditions
The retail sector has been one of the most affected ones during the coronavirus crisis. Full Story: Retail Gazette
PUBLIC RELATIONS
A look at PR industry’s most creative campaigns during lockdown
“When the going gets tough, the tough gets going,” a popular witticism in American English fits aptly for public relations industry during the corona times. Full Story: Exchange4Media
How PR professionals can move on—post-pandemic
WITH a nationwide quarantine disrupting our professional lives for almost two months, one drastic change we’ve had to adjust to is our near-zero mobility. Full Story: Business Mirror
MARKET RESEARCH
21+ Best Market Research Tools
Stories about companies failing to do market research are all too common. For instance, the 1990s saw the introduction of a soft drink with little balls of gelatin floating in it. Full Story: Small Business Trends
A well-known market intelligence company, Infiniti Research, has worked with 100+ companies in the banking industry across the globe. Full Story: Business Wire
WEB DEVELOPMENT
How GraphQL turned web development on its head
With GraphQL, you get to build whatever API you like and let the client determine what data it wants to access. Full Story: ITworld
Programming languages: Python developers reveal what they use it for and their top tools
New global survey shows that Python developers love machine learning, but just don’t call them data scientists. Full Story: ZDNet
MARKETING AUTOMATION
5 Tools to Help Solopreneurs Get More Done Every Day
These apps can help most solopreneurs grow their businesses. Take a look. Full Story: Greenwich Time
WHY BUSINESSES NEED TO INTEGRATE COGNITIVE COMPUTING IN THEIR CRM
Implementing cognitive CRM instead of a traditional CRM tool will help enterprises add the human element that is necessary for systems managing customer relations. Full Story: BBN Times
ANALYTICS & BUSINESS INTELLIGENCE
What You Need To Know About BI In 2020
These and many other fascinating insights are from Dresner Advisory Associates’ 11th edition of its popular Business Intelligence Market Study. Full Story: Forbes
How AI fits into the martech landscape
Today, artificial intelligence, sensors, and digital platforms—and an explosion of data—have already increased the opportunity for learning more effectively; but competing on the rate of learning will become a necessity in the 2020s. Full Story: ClickZ
BRANDING AND DESIGN
How To Position Your Brand On Instagram
As the president of an industrial and internet marketing firm, I believe learning how to position your brand on Instagram is essential. Full Story: Forbes
7 Ways You Can Humanize Your Brand and Win Big
People are innately social beings. We crave connection and interaction – specifically with other humans. Ten times out of ten, a customer is going to choose to interact with a person over a cold, corporate entity. Full Story: Small Business Trends
VOICE STRATEGIES
To move forward, Siri needs a lot of attention
Apple recently confirmed that it bought Inductiv, a machine-learning company based in Canada; the staff from the firm will apparently be working on improving Siri. Full Story: Macworld
Apple Siri Vs Google Assistant Which Is Better In Speech Recognition?
Accessibility can help in many cases to simplify the work with smartphones, tablets, or computers in general. This also includes voice recognition, which is standard for both Apple and Google and, for example, enables dictation functions in any app. Full Story: Research Snipers