By Integrated Marketing Platform | June 07, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
3 Ways a Unified Sales and Marketing Team Can Drive Demand Generation
Technology has handed purchase power over to consumers, enabling them to research and compare brands without ever speaking to a sales rep or setting foot in a store. Full Story: Entrepreneur
How To Apply Marketing To Change
In several of my recent articles, I’ve examined what marketing really is, why it’s important and how it actually works. Full Story: Forbes
What is Performance Marketing?
Performance Marketing is a term that you will see used frequently in the digital marketing sector, but what does it actually mean? Full Story: HitSearch
Top 5 Ways To Drive Revenue With A Clean Marketing Tech Stack
Learn how to sort through the noise of website apps and find the right solution to meet your business’ needs. Full Story: Search Engine Journal
Taking a Strategic Approach to Metaverse Marketing
During Adweek’s CMO Summit East, metaverse marketing pioneers from Mint and Artsy explored how brands can meaningfully enter the metaverse. Full Story: Adweek
3 Content Marketing Tips For Startups
Content marketing is one of the most important marketing tools you need to have in your toolbox as a startup founder. Full Story: Forbes
Why We Don’t Need An Integrated Marketing Team: We’re All Integrated Marketers
Integrated marketing may not be the newest, shiniest concept, but it’s one that marketers should embrace and invest in (if you haven’t already). Full Story: Forbes
15 Impactful Ways A CEO Can Support The Marketing Team
Given their responsibility for creating the vision that will lead a business to success, CEOs have more than enough to do and think about without constantly treading into the territory of individual departments. Full Story: Forbes
SOCIAL MEDIA
Top AI Applications in Social Media Platforms in 2022
You are planning and executing a creative social media campaign and think running errands will do most of the job. Full Story: Analytics Insight
5 Reasons Why Algorithmic Social Media Feeds Are Actually Good
This is because social media algorithms are designed to show you content based on your past interactions and behavior. Full Story: MakeUseOf
Do you really need to post that? A 5-step social media examination of conscience
During the summer of 2020, my Instagram became a very different place. Full Story: America Magazine
It’s Time To Clean Up Your Social Media Profiles
Make sure the information on your profiles is consistent and up to date. Full Story: Gizmodo
SEARCH ENGINE
Tips For Avoiding Misinformation In SEO Resources & Conversations
The internet is rich with information about SEO, but not all of it is trustworthy. This is how to avoid SEO misinformation. Full Story: Search Engine Journal
On-Page SEO: How To Optimize Pages & Beat Competitors
Learn how to audit and optimize your on-page SEO, compare your on-page SEO with competitors, and use an AI tool to get the best results. Full Story: Search Engine Journal
1 million URLs: How to pivot your SEO strategy when you reach enterprise level
How can SEO drive change and create value the fastest to impact the bottom line? Let’s dive into how to answer this question. Full Story: Search Engine Land
SEM vs. SEO: What’s The Difference?
Learn everything you need to know to make both SEO & SEM integral parts of your digital marketing strategy. It’s possible the only field that uses more acronyms and initializations than web marketing is the military. Full Story: Search Engine Journal
MOBILE MARKETING
Forewarned Is Forearmed: How To Detect Mobile Fraud And Save Marketing Budgets
Year after year, advertisers are investing more in mobile marketing. Full Story: Forbes
How Much Does it Cost to Build an App like TikTok?
However, based on TikTok, we are considering a few famous tools that are used by top mobile app development companies to build apps. Full Story: MobileAppDaily
Should Mobile Marketing be a Priority for Marketers in 2022?
In a multi-channel digital-first marketing environment, it is all the more important for marketers to meet customers where they are using relevant messaging to break through the noise. Full Story: MarTech Series
T-Mobile Starts Switching Phone Calls to Its 5G Network
Some T-Mobile customers in Oregon and Utah will be the first to make phone calls over 5G as the carrier begins switching voice calls over to 5G. Full Story: CNET
DIGITAL SIGNAGE/ SCREEN MEDIA
4 Tips to Send the Right Message With Digital Signage Advertising
Have you ever been frustrated with an outdated menu? Full Story: Software Advice
How to build your digital signage and CMS to digital maturity
Many companies have digital signage and CMS systems in place, but are those systems up to par to meet both consumer and employee demands? Full Story: Digital Signage Today
EMAIL MARKETING
Email Marketing Best Practices
Email marketing is one of the best marketing channels for plumbing business owners because it complements the human and personal nature of running a small business. Full Story: Contractor Magazine
How to decide if you need an enterprise email marketing platform
Here are some questions to ask to determine if your organization can benefit from this software adoption. Full Story: MarTech
E-COMMERCE
Six Ways To Upgrade Your E-Commerce Customer Experience
Many online shoppers will stop patronizing an e-commerce platform due to a bad experience. Full Story: Forbes
How the Metaverse Will Change E-Commerce Forever
The Metaverse is a cryptocurrency and blockchain platform that is designed to facilitate digital asset transactions and activities. Full Story: ReadWrite
PUBLIC RELATIONS
Six Ways To Upgrade Your E-Commerce Customer Experience
Many online shoppers will stop patronizing an e-commerce platform due to a bad experience. Full Story: Forbes
How the Metaverse Will Change E-Commerce Forever
The Metaverse is a cryptocurrency and blockchain platform that is designed to facilitate digital asset transactions and activities. Full Story: ReadWrite
MARKET RESEARCH
A Successful Product Launch Starts With The Right Marketing Research
Not everybody wants or needs what you’re selling. So, the initial question any marketer should ask themselves is: Who exactly will benefit from your product or service? Full Story: Forbes
WEB DEVELOPMENT
How to use blockchain technology in web development
The world of web development happens to have ceaseless wonders in it. The arena is now reverberating with a fresh buzzword and it is blockchain technology. Full Story: Techiexpert
Best Programming Languages to Learn in 2022
Programming can be a challenging field because it needs you to evolve persistently. So, programmers must keep on enhancing their skill set to meet the ever-rising demands of the industry. Full Story: Nature World News
MARKETING AUTOMATION
13 MARKETING AUTOMATION TOOLS THAT CAN HELP YOU BOOST YOUR SALES
The way we live our lives has an impact on our work. Long lists of typical chores may turn your staff into marketing automatons, reducing their creativity and performance. Full Story: Dataconomy
How artificial intelligence is helping to measure creative effectiveness in marketing
Data-driven optimization is widely adopted in digital advertising. Today’s marketing professionals have perfected audience profiles and campaign logistics. Full Story: The Drum
ANALYTICS & BUSINESS INTELLIGENCE
8 Benefits of Business Intelligence
Business intelligence (BI) merges business analytics, data tools and infrastructure, data visualization, data mining, and best practices to assist companies in making data-driven decisions. Full Story: Analytics Insight
Europe Is Hopping On The Marketing Attribution And Analytics Bandwagon
With all that marketing and advertising, European companies have figured out that it is wise to measure the effectiveness of their marketing campaigns. Full Story: Forbes
BRANDING AND DESIGN
Strategies to Boost Your Personal Branding in 2022
Everyone is aware of the importance of good branding in business. Like Nike, its “Just Do It” slogan has become synonymous with the brand. Full Story: The Ritz Herald
What is Brand Awareness: a definition
“Brand awareness“, the quintessential buzzword of marketers and communications experts for years, has a layered definition. Full Story: Doxee
VOICE STRATEGIES
5 Ways to Make Google Assistant Work Faster On Android
Here are five tips that can help you speed up your voice assistant. Woman talking to her phone outside. Full Story: MakeUseOf