By Integrated Marketing Platform | September 01, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Entrepreneurs must not overlook the value of marketing
Many entrepreneurs who have just started their businesses often overlook the importance of marketing their products or services and rely on word of mouth. Full Story: Bizcommunity
Permission Marketing: Best Practices in a New Age of Data
What is permission marketing, and how can it help you face marketing challenges in today’s privacy-focused world? Full Story: CMSWire
Top five trends in Performance Marketing
In today’s era, brands on online marketplaces are thriving to build a consumer-business connection. Full Story: Digital First Magazine
The Next Evolution Of Influencer Marketing Could Include A Seat At The (Cap) Table
Could the next phase of influencer equity be offering influencers actual equity in the brands they work with? Full Story: Forbes
7 steps to clarify the role of marketing in the boardroom
Marketing correlates with the sales efforts of the organisation, and its planning is short-term. Full Story: Bizcommunity
B2B marketing strategies: Everything you need to know about building an original podcast series
Podcasts are more popular than ever. With growing listener numbers, an increasing amount of businesses are taking to the medium. Full Story: VentureBeat
Don’t Cut Your Marketing Budget in an Unpredictable Economy
Slashing your marketing budget won’t help your business, it’ll slowly kill it. Full Story: Entrepreneur
The Missing Element of Your Marketing Strategy: Art Direction
Avoid volume-based marketing and ad strategies and instead focus on what emotions you want your customers to feel. Full Story: Inc. Magazine
SOCIAL MEDIA
6 Keys to Social Media Marketing Success
When beginning your journey as an independent financial advisor, social media marketing can be a useful channel for amplifying your brand. Full Story: AdvisorHub
Best Snapchat Advertising Agencies for 2022
With over 345 million daily active users, Snapchat represents a unique opportunity for businesses to quickly get their products in front of large audiences. Full Story: Business 2 Community
17 social media management tips for productivity and organization
Managing social media means you need a variety of skills to become successful. Full Story: Sprout Social
7 Must-Have Tools for Social Media Managers in 2022
Here is our lowdown on the best social media management tools to help you with everything, from video editing to data analytics. Full Story: Jumpstart Magazine
SEARCH ENGINE
How to Forecast SEO Potential With Google Data Studio
Tired of prospective clients asking you to forecast SEO performance, even though you tell them it’s impossible? Try this new forecasting tactic. Full Story: Search Engine Journal
16 Best Readability Checkers To Improve SEO Content
Content that’s easy to read is an important but often overlooked part of SEO. Here’s a look at some tools you can use to improve your readability. Full Story: Search Engine Journal
The Impact Of Mega Menu Navigation On Websites And SEO
Large-scale websites often have menus with dozens of links to other pages. These are called mega menus. Full Story: Forbes
How To Easily Evaluate Your SaaS Company’s SEO Efforts
Want an easy way to evaluate how effectively your SaaS business is using SEO as a sales channel? Just ask yourself this question: Full Story: Forbes
MOBILE MARKETING
Supply chain issues lead to mobile app vulnerabilities
A new study from Symantec’s Threat Hunter team looks at how upstream supply chain issues can make their way into mobile apps, making them vulnerable. Full Story: BetaNews
Facebook Is Shutting Down Its Gaming Mobile App In October
Facebook is shutting down its dedicated Gaming app for Android and iOS. The app will stop working on 28 October 2022. Full Story: Android Headlines
How to Develop a Seamless CX for the Omnichannel Shopper
Whether they’re shopping via mobile app, website, social media or in-person, consumers expect a seamless and consistent experience when interacting with a brand. Full Story: Total Retail
Redefining retail: payments shape the future of commerce
On top of that, we have also entered the age of the mobile shopper. Full Story: The Paypers
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital billboards: The new star of the OOH town
OOH industry observers are unanimous that digital billboards have emerged to be an effective canvas with data capabilities. Full Story: Exchange4media
What is Digital Signage and How It Helps to Communicate
As the popularity of dynamic digital information rises, businesses of all sizes are implementing interactive and massive digital signs. Full Story: Critical Hit
EMAIL MARKETING
Email Marketing Is Still the Best Way to Build a Loyal Customer Base
This service makes automated email marketing campaigns easy and effective. Full Story: Entrepreneur
11 Best Email Marketing Platforms and Tools for Creators and Startups(2022)
Email marketing platforms are software applications that enable businesses to create and manage their email marketing campaigns. Full Story: Causeartist
E-COMMERCE
Understanding Ecommerce Fulfillment Needs and Top 5 Services
If you have an ecommerce business or a bricks and mortar business that also sells items online, you know that one of the biggest challenges (after making the sale) is getting the item your customer purchased delivered to them quickly and smoothly. Full Story: Nav
5 Ways to Lower Shopper Hesitations in Ecommerce Customer Journey
In rough economic times, here are some ways to lower shopper hesitation in the digital customer journey. Full Story: CMSWire
PUBLIC RELATIONS
Best PR Agencies and Firms for 2022 — Top 10 Reviewed
As an industry estimated to exceed $129 billion by 2025, businesses of all sizes are turning to the best PR agencies for specialized help managing their public image. Full Story: Business 2 Community
Keyboard shortcuts for PR pros
There is no shortage of resources to help PR pros be better and faster at their jobs. Want to be a stronger writer? Full Story: PR Daily
MARKET RESEARCH
It’s customary to have questions in mind before releasing a new product. For example, we often wonder how the market will respond to our products. Full Story: ReadWrite
WEB DEVELOPMENT
Everything you need to know about custom web development
Custom web development can be a great option for businesses that need more than just a basic website. Full Story: KnowTechie
8 Web Development Trends to Follow
Since the inception of the internet in 1983, many web development tools have been introduced to simplify complex processes that would otherwise. Full Story: DevOps
MARKETING AUTOMATION
Why the answer to rising customer expectations lies in the email inbox
Email remains a customer-centric channel, with marketing automation letting brands personalise their customer experience – at scale – while learning more about their audience. Full Story: Econsultancy
Top Innovative Artificial Intelligence (AI) Powered Startups Based in the Netherlands
Artificial Intelligence (AI) is expanding worldwide, and many unique and exciting startups are trying to solve real-world problems using AI. Full Story: MarkTechPost
ANALYTICS & BUSINESS INTELLIGENCE
3 Ways Partnerships Can Drive Better Marketing Analytics and ROI
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Full Story: AdExchanger
The contribution of Data Analytics
Data analytics can help organizations do everything from tailoring a marketing pitch for a single customer, to identifying and mitigating risks for their businesses. Full Story: CEOWORLD magazine
BRANDING AND DESIGN
3 Ways Partnerships Can Drive Better Marketing Analytics and ROI
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Full Story: AdExchanger
The contribution of Data Analytics
Data analytics can help organizations do everything from tailoring a marketing pitch for a single customer, to identifying and mitigating risks for their businesses. Full Story: CEOWORLD magazine
VOICE STRATEGIES
How to use the Google Assistant
Smartphones can be frustrating—now you can bark your orders at them instead of stabbing at them with your digits. Full Story: Android Police