Marketing analytics to drive Business Growth
In the digital marketing world, there’s an inundation of data. Full Story: MarTech Cube
What are the benefits of predictive analytics for businesses?
The use of data analytics in business today remains fragmented for many reasons. Full Story: Gulf Business
14 Powerful Business Use Cases That Combine Business Intelligence With Machine Learning
In one of his many chronicled adventures, famed fictional detective Sherlock Holmes exclaims, “Data! Data! Data! I can’t make bricks without clay.” Full Story: Forbes
How to Get Attribution in Analytics Right
Analytics solutions and digital ad providers are looking for ways to help marketers get a better sense of customer engagement. Full Story: CMSWire
Google Analytics For Businesses And How To Use It
If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. Full Story: Forbes
Twitter Analytics – Uncover The Best Twitter Marketing Insights
Discover how well your Tweets perform and insight into your audience growth on Twitter with Twitter Analytics. Full Story: Search Engine Journal
3 Ways Partnerships Can Drive Better Marketing Analytics and ROI
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Full Story: AdExchanger
The contribution of Data Analytics
Data analytics can help organizations do everything from tailoring a marketing pitch for a single customer, to identifying and mitigating risks for their businesses. Full Story: CEOWORLD magazine
14 Powerful Business Use Cases That Combine Business Intelligence With Machine Learning
Business intelligence collects data and puts it in formats that make it easier to explore, while machine learning uses data and algorithms to mimic (and improve on) the human capability to learn and adapt. Full Story: Forbes
Marketing analytics are only influencing 53% of decisions
Marketing analytics are responsible for influencing just over half (53%) of marketing decisions, according to a survey by Gartner. Full Story: Marketing Tech News
