Is Traditional Market Research Dead? Market Research in Today’s World
Many firms struggle to meet the obligations necessary to stay in business. When struggling to keep the lights on, many businesses overlook marketing, especially market research. Full Story: Business 2 Community
Market research is changing – it’s time to shift your outlook
We’ve learned a lot from 2020 – like to be more grateful for things like family, friends, and our health, to care more for the environment (though our latest research says cynicism is making a comeback), to better support local businesses… Full Story: The Drum
6 Reasons Why Keyword Research Is Fundamental for Web Marketing
Keyword research is an important facet of SEO. It isn’t just about search volumes and neither is it only about knowing how traffic moves. Full Story: HR News
Is The Customer Always Right? Lessons On Interpreting Market Research
In 1985, the Coca-Cola Company changed the formula for their classic soft drink and released “New Coke.” The product was extremely well researched and the launch plans were meticulously developed, but “New Coke” became a storied example of a high-profile business misstep. Full Story: Above the Law
Amazon professionals support warehouse unionization efforts, according to a survey
An Amazon fulfillment center in Alabama has been the epicenter of a conversation around unionized labor in the US. Full Story: TechRepublic
Consumer sentiment tentatively more upbeat, survey finds
Household financial fears continue to weigh, however, indicating that “permanent scarring” could be an issue for the Irish economy. Full Story: The Irish Times
50+ Web Tools & Services Highly Recommended In 2021
After tons of hours and coffees, we finally managed to create this comprehensive showcase of 50+ web tools and services that are highly recommended in 2021. Full Story: San Francisco Examiner
Creatio raises $68 million for low-code enterprise process automation
Creatio, a low-code process automation and customer relationship management (CRM) platform, has raised $68 million in a round of funding led by growth equity firm Volition Capital. Full Story: VentureBeat
Best Market Research Companies
Market research seeks to understand consumer behavior and helps inform business planning for near-term issues, such as product launches, pricing, packaging, and so forth. Full Story: Investopedia
Market research spend continues to contract
The net balance of companies that cut their market research budgets – the difference between those reporting increased and decreased available spend – was -25.0% in the last three months of the year. Full Story: Research Live
