5 Ways PR Wins at Generating B2B Sales

B2B companies trying to generate business should consider public relations. Here are five reasons B2B media relations should be part of your strategy. Full Story: Entrepreneur

16 Ways To Communicate Positive Changes When A PR Crisis Hits

In an age of “cancel culture” and Twitter mobs, a company that is facing a major public relations problem would do well to not only mitigate the potential damage. Full Story: Forbes

Six Things Everyone Should Know About Public Relations

The lines between marketing, advertising and public relations are becoming more blurred by the minute. Full Story: Forbes

10 Common Startup Mistakes When Doing PR

There’s a lot that goes into public relations programs behind the scenes. Full Story: Forbes

Reactive PR and case studies: why it works

In digital PR and content, reactive PR is not only a great link-building exercise, but can also help to form long-lasting relationships with relevant journalists and publications. Full Story: The Drum

Trust journalists to have a good approach to PR

Online media consumption has taken on a form that is less compatible with the traditional news reporting ecosystem as time goes on, says Sam Spiller, tech copywriter at Clockwork. Full Story: Media Update

Three tools for improving your PR productivity

PR tools can help communication experts to work smarter, not harder. Full Story: Media Update

Cross-Agency Collaboration: The Future Of Public Relations

The message is that all things are created twice—first in our minds and then when they are created in the physical world. Full Story: Forbes

14 Top Strategies Brands Can Use To Get Free PR

A great way for a business to gain exposure and build credibility among members of the community where it is located is to get covered by the local news media. Full Story: Forbes