By Integrated Marketing Platform | December 11, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
What Would Happen If You Stopped Marketing?
At a time when marketing’s contributions are increasingly in doubt and CMOs are too often being taken for granted by CEOs and CFOs, Full Story: Forbes
15 Important Questions To Ask Before Executing A Marketing Stunt
When a marketing stunt goes as planned, it can work wonders for a brand trying to gain a lot of visibility for not a lot of money. Full Story: Forbes
What Type of Marketing Strategies Will Have The Biggest Impact on Your Business
In a constantly adapting marketing landscape, businesses are constantly seeking strategies that yield the greatest impact. Full Story: Flux
The Power Of Personalization In Marketing And Website Design
When we hear the word “personalization,” we often envision products perfectly crafted for individual tastes, Full Story: Forbes
Marketing Ops: Roles And Skills Required to Succeed
In the past, marketers were considered to be right-brain members in an organization where they just had to be creative. Full Story: Martech Series
How To Maximize ROI With Your Known Engaged Marketable Audience
In an era where consumers are inundated with marketing from all sides, Full Story: Forbes
SOCIAL MEDIA
Building A Strong Social Media Brand Identity
Building a strong identity for your brand on social media is a crucial part of a modern business strategy, Full Story: Forbes
The Best Times To Post On Social Media In 2024
In the world of social media, timing is everything. Full Story: Search Engine Journal
Mastering Social Media Advertising: A Comprehensive Guide To Metrics And Optimization
Let’s dive into the evolution of social media advertising campaigns, with a particular focus on Meta and TikTok. Full Story: Forbes
How to Use Social Media To Increase Website Traffic and Boost Your Sales This Holiday Season
Over the course of the 2022 holiday season, online shoppers spent a whopping $211.7 billion, and that number could be set to rise even further in 2023. Full Story: Plann
Making Social Media Safe: Three Steps To Create Trust Through Moderation
Social media networks usually have a few things in common. Full Story: Forbes
SEARCH ENGINE
3 Ways To Enhance Your SEO In 2024
If you own a firm or business, you’re probably wondering how you can take things to the next level when it comes to creating valuable content for your potential customers and/or clients. Full Story: Forbes
How To Secure And Defend Your SEO Budget For Executive Buy-In
In an increasingly difficult economy, do you know how to prove the value of your SEO and remain efficient, Full Story: Search Engine Journal
8 winning SEO A/B tests that boost organic traffic
Learn which page changes help SEO rankings and which don’t. Full Story: Search Engine Land
5 Excel and Google Sheets Tricks to Enhance Your SEO Strategy
Enhance Your SEO Strategy with these 5 Excel and Google Sheets tricks. Full Story: Analytics Insight
Google Offers 3 Tips For Checking Technical SEO Issues
Google offers three tips for diagnosing technical SEO problems that affect indexing and ranking. Full Story: Search Engine Journal
Emergency SEO: How To Recover When SERP Rankings Suddenly Drop
We’ll explore how to take proactive steps to protect your rankings following the latest Google algorithm updates, so you can mitigate drops. Full Story: Search Engine Journal
MOBILE MARKETING
How Companies Can Do More With Mobile Apps
It’s safe to say that smartphones have replaced desktops as the default device people use to access digital channels. Full Story: Forbes
Mastering Mobile Ad Campaign Scaling: Common Pitfalls and Useful Tips
A lot of mobile advertisers fail to scale their ad campaigns on various ad platforms before they even begin. Full Story: Hackernoon
The Biggest Mobile App Trends for 2024 Revealed
DataAi predicts 2024 trends, emphasizing TikTok’s continued success, expecting $14.6 billion in app store spends. Full Story: Digital Information World
DIGITAL SIGNAGE/ SCREEN MEDIA
How to build your digital signage ecosystem: top 10 FAQ
Top 10 frequently asked questions about building your digital signage network, Full Story: Digital Signage Today
Digital Out-of-Home vs. Traditional Advertising — Which is Best for You?
For small and medium-sized enterprises, digital out-of-home advertising offers an opportunity to compete with bigger organizations on their own turf. Full Story: Entrepreneur
EMAIL MARKETING
Is email still relevant? Let’s take a look at its history: Electronic mail (email) was born in the 70s, Full Story: Martech Series
How To Improve Email Deliverability & Optimize Each Send
While it may seem like magic to some, making it into the inbox doesn’t have to be a guessing game. Full Story: Demand Gen Report
HubSpot Vs. Mailchimp (2023 Comparison)
No matter your industry, email marketing is an effective way to boost sales and improve your bottom line. Full Story: Forbes
Email Hyper-Personalization: PR’s Secret Weapon For Media Outreach
Email marketing is essential for any business to grow. Full Story: Forbes
E-COMMERCE
Branded Dropshipping: A Guide for E-commerce Businesses
Branded drop shipping is a revolutionary concept in the online shopping world. Full Story: readwrite
AI Will Transform E-Commerce—But How Do We Actually Get There?
For retailers looking to drive e-commerce growth, the promise of generative AI (GenAI) is undeniable. Full Story: Forbes
Lack of e-commerce could result in lost business for distributors
Independent distributors are known for forging strong relationships with their customers; Full Story: gasworld
How to make your ecommerce content more helpful
Revamp your ecommerce content strategy with actionable tips on making your pages truly helpful through dynamic elements and UGC. Full Story: Search Engine Land
4 tips on using Performance Max for ecommerce success in 2024
“Performance Max [campaigns] are more algorithmic in nature,” Full Story: Insider Intelligence
How to Improve Your eCommerce Order Fulfillment Strategy
With a better eCommerce order fulfillment strategy, you’ll ship faster, keep customers happier, and potentially even reduce costs. Full Story: KillerStartups
PUBLIC RELATIONS
Marketing Versus PR: What’s Really Different?
Sometimes what seems obvious to the practitioner is not so obvious to the customer or client. Full Story: Forbes
What is PR and Why Do You Need It?
In today’s world of fast-paced digital ads, TikTok videos, and trendy influencer social posts, Full Story: Greenville
Future Proofing Public Relations In The Age Of Digital Media
“Reading news on social is fast becoming the norm for younger generations, Full Story: Forbes
How Storytelling in Public Relations Can Elevate Your Brand
Storytelling is about creating a narrative that engages and captivates an audience. Full Story: allBusiness
Exploring PR’s ethical gray areas
There are many issues in PR that aren’t black and white. Full Story: PR Daily
MARKET RESEARCH
How to Create a Market Research Plan
While having a great idea is an important part of establishing a business, you’ll only get so far without laying the proper groundwork. Full Story: Business.com
WEB DEVELOPMENT
Exploring 10 Applications of AI in Web Development
Unveiling the Future: 10 Groundbreaking Applications of AI in Web Development. Full Story: Analytics Insight
AI is divisive. In the modern workplace today, Full Story: Forbes
Comparing MERN vs. MEAN stacks for web app development
While MERN and MEAN stacks share many common elements, Full Story: TechTarget
The Business Impact of Effective Web Development
A well-executed website can boost trust, expand a business’s reach, and enhance security. Full Story: CIO Review
Online Coding Bootcamps By The Numbers
Coding bootcamps prepare graduates for in-demand tech careers in significantly less time than a college degree program—but are they a good investment? Full Story: Forbes
The Pros and Cons of Using React Today
An in-depth look at the state of the React JavaScript framework — its strengths, its limitations, and how reliable it is for developers today. Full Story: The New Stack
MARKETING AUTOMATION
20 Important Tips For Leveraging AI In Content Marketing
With the question of how to harness the immense power of artificial intelligence in a safe and responsible way looming large, Full Story: Forbes
AI and Marketing: Three Secrets to Success
Unlock the power of AI in your marketing strategies. Full Story: Retail Week
AI-Driven B2B Customer Experiences, You’ll Need These Four Strategic Investments
Generative AI is huge, and it’s everywhere. Full Story: MarketingProfs
Personal Branding With AI And Marketing Automation
In today’s fast-paced and competitive world, it’s critical for individuals to establish themselves as experts, Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
Business intelligence faced with generative AI: overcoming fears
The current use of generative AI in the business intelligence sector raises a number of fears. These may be overcome by educating professionals. Full Story: Incyber
The Evolution of Business Intelligence: Machine Learning’s Impact on Decision-Making Processes
In the fast-paced world of business, staying ahead requires more than just intuition; Full Story: TimesNow
BRANDING AND DESIGN
The Importance of a Branding Guide for Businesses
Most business owners understand that a strong brand is more important than ever. Full Story: CQ Today
The Most Successful Branding Campaign Of All Time? AI
The most successful branding campaign of all time is “artificial intelligence” or AI. Full Story: Forbes
The Evolution of Branding: How AI is Revolutionizing Brand Strategy
The integration of AI into brand strategy marks a paradigm shift in the world of branding. Full Story: TechiExpert
The Future of Graphic Design: Emerging Tech Trends to Watch
In the ever-evolving world of graphic design, the tidal wave of AI innovation is reshaping the landscape at an unprecedented pace. Full Story: Innovation & Tech Today
VOICE STRATEGIES
Alexa not responding? Here’s how to fix
Learn what to do when your favorite Amazon voice assistant doesn’t work. Full Story: techradar
How to Stop iPhone Siri Listening to You
Due to the nature of how Hey Siri on iPhone works, Siri is basically always listening to you and your surroundings, if the Hey Siri feature is enabled. Full Story: OSX Daily
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